Vice President, Integrated Marketing & Creative Strategy
Marriott
13 days ago
Full-time
On-site
Bethesda
JOB SUMMARY
Marriott International is entering a new chapter of growth and evolution. The
Vice President, Integrated Marketing & Creative Strategy leads the vision,
creative strategy, and execution of 360° integrated marketing across the
company’s global travel portfolio. This role is responsible for uniting
portfolio, brand, loyalty, product, partnerships, and performance into cohesive,
high-impact marketing that inspires travel, deepens customer relationships, and
drives measurable enterprise growth.
This leader oversees integrated marketing and creative strategy across brands,
loyalty, cobranded credit cards, mobile app, enterprise partnerships, and
experience partnerships rooted in consumer passions including food & beverage,
sports, music, wellness, and outdoor. The VP works with the internal and
external creative agency to build creative frameworks, and creative campaigns
that ensure every campaign, message, and experience works together across the
customer journey. As a core brand steward, the VP ensures clear, cohesive brand
architecture and storytelling across every touchpoint, creating global
consistency, clarity, and differentiation across the entire ecosystem while
enabling meaningful relevance in local markets around the world.
What Success Looks Like
* · A clear, cohesive brand architecture and storytelling framework that
amplifies the strength of the Marriott Bonvoy platform, bringing portfolio,
brand, product, loyalty, credit card, and partnerships together seamlessly
across all platforms and touchpoints.
* · Creative campaigns that are consistently break through, grounded in sharp
strategy, informed by media, culturally relevant, and built to deliver
meaningful impact at scale.
* · Deepen productive collaboration across global and continent teams, building
on today’s strong relationships to unlock even greater alignment and shared
momentum.
* · A fully integrated approach across strategy, creative, editorial,
partnerships, loyalty, card, product and omnichannel, enabling teams to move
with clarity, speed, and unity.
* · Greater creative and cultural impact across the portfolio, strengthening
brand equity and deepening customer engagement.
* · Continued gains in brand health and marketing effectiveness, with improved
efficiency and ROI that reflect smarter, more connected ways of working.
* · A tightly connected global marketing organization, operating as one team,
leveraging collective strengths, shared insights, and a unified vision to
drive enterprise growth.
CANDIDATE PROFILE
Education and Experience Required
* · 4-year degree from an accredited university in Business Administration,
Marketing & Communications, or related major.
* · 12+ years of experience in integrated marketing, brand, or creative
strategy for consumer-facing brands.
* · Demonstrated success building global creative platforms and frameworks that
scale while enabling local relevance.
* · Demonstrated experience leading brand architecture, brand governance, and
creative strategy across complex portfolios.
* · Strong experience partnering with internal and external creative,
editorial, and omnichannel/media teams.
* · Ability to translate media and channel strategy into effective creative
direction.
* · Strong creative judgment paired with strategic, analytical, and operational
rigor.
* · Ability to influence across matrixed organizations.
CORE WORK ACTIVITIES
Integrated Marketing Strategy
* · Define and lead 360° integrated marketing strategies across the portfolio,
aligning brand storytelling with customer and commercial objectives.
* · Orchestrate integrated campaigns across brands, performance, CRM, digital,
mobile, partnerships, and experiential channels.
* · Translate enterprise and regional priorities and insights into clear,
actionable integrated marketing plans and briefs.
* · Manage the interagency briefing process across internal/external creative
agencies, paid and owned media, PR, social, experiential.
Global Creative Frameworks & Portfolio Campaigns
* · Lead the development and activation of global creative frameworks and
portfolio-level campaigns, rooted in clearly defined demand spaces that drive
consistency, scale, and impact across continents.
* · Ensure global campaigns establish a strong, consistent brand foundation
while providing flexible toolkits and guardrails that enable hyper-localized
execution to meet regional and market-specific needs.
* · Partner with regional teams to balance global brand consistency with
cultural relevance, customer insight, and local business objectives.
* · Lead the Global Creative Council to align creative discussions and provide
a forum for all continents and marketing leads to co-create and provide input
into global portfolio campaigns.
* · Lead annual and seasonal global creative campaigns and frameworks across
the enterprise.
Brand Architecture, Creative Strategy & Editorial Partnership
* · Drive clear, cohesive brand architecture across all brands, platforms, and
customer touchpoints, ensuring clarity of roles, hierarchy, and expression.
* · Serve as a steward of the brand, ensuring brand elements, narratives, and
frameworks are continuously updated, enhanced, and clearly communicated
across the organization.
* · Lead end-to-end creative strategy in close partnership with the VP of
Editorial & Content, and VP of Brand Creative, ensuring global brand
consistency and cohesive storytelling across all brand platforms.
* · Ensure creative expression balances global consistency with platform,
audience, and market relevance.
Omnichannel Alignment & Media-Informed Briefing
* · Partner closely with the VP of Omnichannel to align integrated marketing
and creative strategy with paid media and owned-channel commitments,
platforms, and tools.
* · Ensure creative briefs are informed by media strategy and channel
capabilities, enabling campaigns to deliver against both brand and business
objectives.
* · Foster strong collaboration between creative, media, and channel teams so
ideas are designed to perform across the ecosystem.
Loyalty, Credit Card & App Marketing
* · Ensure the portfolio campaigns, integrate and support the Bonvoy loyalty
program, driving acquisition, engagement, and lifetime value.
* · Support cobranded credit card marketing, aligning value propositions,
lifecycle communications, and partner activations.
* · Partner with product and growth teams to position the mobile app as a core
engagement, personalization, and conversion platform, integrating into
campaigns in a way to drive meaningful growth.
Enterprise & Experience Partnerships Marketing
* · Partner closely with the Global Partnerships team to support the 360°
integrated marketing and creative strategy execution for all enterprise and
experience partnerships, ensuring cohesive storytelling and seamless
execution.
* · Manage LTO, partner campaigns, and 360° integrated campaigns across all
enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around
Town.
* · Manage creative strategy, campaigns and 360° integrated campaigns across
all experience partnerships and consumer passion platforms - food & beverage,
sports, music, wellness, and outdoor - creating distinctive, experience-led
brand moments.
* · Ensure partnership marketing is strategically aligned with the Marriott
Bonvoy creative platform and framework and integrated across all portfolio
campaigns.
Planning, Measurement & Optimization
* · Collaborate on annual planning and campaign prioritization to maximize
impact and efficiency.
* · Establish KPIs and measurement frameworks across brand health, engagement,
loyalty, and performance.
* · Partner with the data and analytics to use insights to continuously
optimize messaging, creative, and channel mix.
Leadership & Collaboration
* · Lead, mentor, and develop high-performing teams across integrated marketing
and creative strategy.
* · Align cross-functional teams, including brand, editorial, creative,
omnichannel, loyalty, product, partnerships, and continent marketing leaders,
around shared objectives and clear ways of working.
* · Elevate marketing as a strategic growth engine through influence, clarity,
and collaboration.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.
Marriott International is entering a new chapter of growth and evolution. The
Vice President, Integrated Marketing & Creative Strategy leads the vision,
creative strategy, and execution of 360° integrated marketing across the
company’s global travel portfolio. This role is responsible for uniting
portfolio, brand, loyalty, product, partnerships, and performance into cohesive,
high-impact marketing that inspires travel, deepens customer relationships, and
drives measurable enterprise growth.
This leader oversees integrated marketing and creative strategy across brands,
loyalty, cobranded credit cards, mobile app, enterprise partnerships, and
experience partnerships rooted in consumer passions including food & beverage,
sports, music, wellness, and outdoor. The VP works with the internal and
external creative agency to build creative frameworks, and creative campaigns
that ensure every campaign, message, and experience works together across the
customer journey. As a core brand steward, the VP ensures clear, cohesive brand
architecture and storytelling across every touchpoint, creating global
consistency, clarity, and differentiation across the entire ecosystem while
enabling meaningful relevance in local markets around the world.
What Success Looks Like
* · A clear, cohesive brand architecture and storytelling framework that
amplifies the strength of the Marriott Bonvoy platform, bringing portfolio,
brand, product, loyalty, credit card, and partnerships together seamlessly
across all platforms and touchpoints.
* · Creative campaigns that are consistently break through, grounded in sharp
strategy, informed by media, culturally relevant, and built to deliver
meaningful impact at scale.
* · Deepen productive collaboration across global and continent teams, building
on today’s strong relationships to unlock even greater alignment and shared
momentum.
* · A fully integrated approach across strategy, creative, editorial,
partnerships, loyalty, card, product and omnichannel, enabling teams to move
with clarity, speed, and unity.
* · Greater creative and cultural impact across the portfolio, strengthening
brand equity and deepening customer engagement.
* · Continued gains in brand health and marketing effectiveness, with improved
efficiency and ROI that reflect smarter, more connected ways of working.
* · A tightly connected global marketing organization, operating as one team,
leveraging collective strengths, shared insights, and a unified vision to
drive enterprise growth.
CANDIDATE PROFILE
Education and Experience Required
* · 4-year degree from an accredited university in Business Administration,
Marketing & Communications, or related major.
* · 12+ years of experience in integrated marketing, brand, or creative
strategy for consumer-facing brands.
* · Demonstrated success building global creative platforms and frameworks that
scale while enabling local relevance.
* · Demonstrated experience leading brand architecture, brand governance, and
creative strategy across complex portfolios.
* · Strong experience partnering with internal and external creative,
editorial, and omnichannel/media teams.
* · Ability to translate media and channel strategy into effective creative
direction.
* · Strong creative judgment paired with strategic, analytical, and operational
rigor.
* · Ability to influence across matrixed organizations.
CORE WORK ACTIVITIES
Integrated Marketing Strategy
* · Define and lead 360° integrated marketing strategies across the portfolio,
aligning brand storytelling with customer and commercial objectives.
* · Orchestrate integrated campaigns across brands, performance, CRM, digital,
mobile, partnerships, and experiential channels.
* · Translate enterprise and regional priorities and insights into clear,
actionable integrated marketing plans and briefs.
* · Manage the interagency briefing process across internal/external creative
agencies, paid and owned media, PR, social, experiential.
Global Creative Frameworks & Portfolio Campaigns
* · Lead the development and activation of global creative frameworks and
portfolio-level campaigns, rooted in clearly defined demand spaces that drive
consistency, scale, and impact across continents.
* · Ensure global campaigns establish a strong, consistent brand foundation
while providing flexible toolkits and guardrails that enable hyper-localized
execution to meet regional and market-specific needs.
* · Partner with regional teams to balance global brand consistency with
cultural relevance, customer insight, and local business objectives.
* · Lead the Global Creative Council to align creative discussions and provide
a forum for all continents and marketing leads to co-create and provide input
into global portfolio campaigns.
* · Lead annual and seasonal global creative campaigns and frameworks across
the enterprise.
Brand Architecture, Creative Strategy & Editorial Partnership
* · Drive clear, cohesive brand architecture across all brands, platforms, and
customer touchpoints, ensuring clarity of roles, hierarchy, and expression.
* · Serve as a steward of the brand, ensuring brand elements, narratives, and
frameworks are continuously updated, enhanced, and clearly communicated
across the organization.
* · Lead end-to-end creative strategy in close partnership with the VP of
Editorial & Content, and VP of Brand Creative, ensuring global brand
consistency and cohesive storytelling across all brand platforms.
* · Ensure creative expression balances global consistency with platform,
audience, and market relevance.
Omnichannel Alignment & Media-Informed Briefing
* · Partner closely with the VP of Omnichannel to align integrated marketing
and creative strategy with paid media and owned-channel commitments,
platforms, and tools.
* · Ensure creative briefs are informed by media strategy and channel
capabilities, enabling campaigns to deliver against both brand and business
objectives.
* · Foster strong collaboration between creative, media, and channel teams so
ideas are designed to perform across the ecosystem.
Loyalty, Credit Card & App Marketing
* · Ensure the portfolio campaigns, integrate and support the Bonvoy loyalty
program, driving acquisition, engagement, and lifetime value.
* · Support cobranded credit card marketing, aligning value propositions,
lifecycle communications, and partner activations.
* · Partner with product and growth teams to position the mobile app as a core
engagement, personalization, and conversion platform, integrating into
campaigns in a way to drive meaningful growth.
Enterprise & Experience Partnerships Marketing
* · Partner closely with the Global Partnerships team to support the 360°
integrated marketing and creative strategy execution for all enterprise and
experience partnerships, ensuring cohesive storytelling and seamless
execution.
* · Manage LTO, partner campaigns, and 360° integrated campaigns across all
enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around
Town.
* · Manage creative strategy, campaigns and 360° integrated campaigns across
all experience partnerships and consumer passion platforms - food & beverage,
sports, music, wellness, and outdoor - creating distinctive, experience-led
brand moments.
* · Ensure partnership marketing is strategically aligned with the Marriott
Bonvoy creative platform and framework and integrated across all portfolio
campaigns.
Planning, Measurement & Optimization
* · Collaborate on annual planning and campaign prioritization to maximize
impact and efficiency.
* · Establish KPIs and measurement frameworks across brand health, engagement,
loyalty, and performance.
* · Partner with the data and analytics to use insights to continuously
optimize messaging, creative, and channel mix.
Leadership & Collaboration
* · Lead, mentor, and develop high-performing teams across integrated marketing
and creative strategy.
* · Align cross-functional teams, including brand, editorial, creative,
omnichannel, loyalty, product, partnerships, and continent marketing leaders,
around shared objectives and clear ways of working.
* · Elevate marketing as a strategic growth engine through influence, clarity,
and collaboration.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.