Senior Manager, Lifecycle, Loyalty & Promotions Marketing
Marriott
14 days ago
Full-time
On-site
Bethesda
The Senior Manager, Lifecycle, Loyalty & Promotions Marketing will play a
pivotal role in driving incremental revenue growth and increased member
engagement for Marriott Bonvoy, the loyalty program of Marriott International,
through strategic promotions and compelling marketing strategies. They will be
responsible for the development and execution of marketing campaigns that drive
engagement and loyalty throughout the customer lifecycle, maintaining a deep
understanding of the customer at every stage of their journey to deliver
products, promotions, and experiences that meet their needs and increase
lifetime value. Key responsibilities include analyzing customer data to inform
strategy and collaborating with cross-discipline teams to enable cohesive and
effective global marketing initiatives, while optimizing the digital customer
experience and supporting the enhancement of our promotions’ capabilities,
including technology, data, use of machine learning, and adaptation to emerging
business needs through creative marketing solutions.
This role reports to the Director, Lifecycle; Loyalty & Promotions Marketing.
CANDIDATE PROFILE
Education and Experience Required
* 4-year degree from an accredited university in Business Administration,
Marketing, or related major
* 6+ years of relevant professional experience, demonstrating progressive
career growth and a pattern of exceptional performance.
* Strong foundation with CRM/customer marketing program measurement, including
audience segmentation, promotion development and management, and ROI
analysis.
* Expertise in managing end-to-end marketing campaign development
* Knowledge of and experience with marketing technology (Martech) and promotion
capabilities, with the ability to implement best practices in marketing
promotions.
Education and Experience Preferred
* Prior experience in marketing loyalty programs
CORE WORK ACTIVITIES
Marketing Campaigns & Promotions
* Build campaigns aligned with lifecycle marketing strategies to drive member
acquisition, engagement, retention and reactivation.
* Utilize consumers insights to inform loyalty marketing campaigns and
promotions strategy development and execution.
* Support evolution and optimization of loyalty promotions with a focus on
member expansion and engagement, taking into consideration changing
requirements of emerging businesses and new offerings.
* Support projects and initiatives that enable enhanced member experiences and
drive incremental revenue.
* Understand how broad and targeted promotions can support new and existing
offerings and support growth of the promotions program.
* Demonstrate continuous innovation and improvement – e.g., integrate new
offerings into promotions planning and execution, including promotions
structures, marketing, digital experience, etc.
* Understand and report on campaign and promotion effectiveness for internal
and external partners.
* Use reporting to identify opportunities and best practices, implementing to
improve performance.
* Execute test and learn curriculum and analyses campaign performance to
optimize results.
* Research industry and competitive marketplace for opportunities and
improvements.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.
pivotal role in driving incremental revenue growth and increased member
engagement for Marriott Bonvoy, the loyalty program of Marriott International,
through strategic promotions and compelling marketing strategies. They will be
responsible for the development and execution of marketing campaigns that drive
engagement and loyalty throughout the customer lifecycle, maintaining a deep
understanding of the customer at every stage of their journey to deliver
products, promotions, and experiences that meet their needs and increase
lifetime value. Key responsibilities include analyzing customer data to inform
strategy and collaborating with cross-discipline teams to enable cohesive and
effective global marketing initiatives, while optimizing the digital customer
experience and supporting the enhancement of our promotions’ capabilities,
including technology, data, use of machine learning, and adaptation to emerging
business needs through creative marketing solutions.
This role reports to the Director, Lifecycle; Loyalty & Promotions Marketing.
CANDIDATE PROFILE
Education and Experience Required
* 4-year degree from an accredited university in Business Administration,
Marketing, or related major
* 6+ years of relevant professional experience, demonstrating progressive
career growth and a pattern of exceptional performance.
* Strong foundation with CRM/customer marketing program measurement, including
audience segmentation, promotion development and management, and ROI
analysis.
* Expertise in managing end-to-end marketing campaign development
* Knowledge of and experience with marketing technology (Martech) and promotion
capabilities, with the ability to implement best practices in marketing
promotions.
Education and Experience Preferred
* Prior experience in marketing loyalty programs
CORE WORK ACTIVITIES
Marketing Campaigns & Promotions
* Build campaigns aligned with lifecycle marketing strategies to drive member
acquisition, engagement, retention and reactivation.
* Utilize consumers insights to inform loyalty marketing campaigns and
promotions strategy development and execution.
* Support evolution and optimization of loyalty promotions with a focus on
member expansion and engagement, taking into consideration changing
requirements of emerging businesses and new offerings.
* Support projects and initiatives that enable enhanced member experiences and
drive incremental revenue.
* Understand how broad and targeted promotions can support new and existing
offerings and support growth of the promotions program.
* Demonstrate continuous innovation and improvement – e.g., integrate new
offerings into promotions planning and execution, including promotions
structures, marketing, digital experience, etc.
* Understand and report on campaign and promotion effectiveness for internal
and external partners.
* Use reporting to identify opportunities and best practices, implementing to
improve performance.
* Execute test and learn curriculum and analyses campaign performance to
optimize results.
* Research industry and competitive marketplace for opportunities and
improvements.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.