Staff Product Marketing Manager, Business

THE ROLE

We're looking for a staff product marketing leader to define how Linktree shows
up for businesses, and to grow the number that choose us and pay for us. This
role owns the positioning, narrative, and go-to-market for Linktree's business
products: SMB tools that help small businesses build a professional presence,
and Workspaces, our multi-profile, multi-seat product for teams, agencies, and
brands managing at scale.


The mandate is commercial. Acquire more businesses, convert them to paid, and
expand their footprint over time. You'll sit alongside our product and growth
teams as the strategic authority on the business segment: who these customers
are, what they need, what they'll pay for, and how Linktree wins them.


This is a staff role, which means you'll do the work and shape the function.
You'll establish how Linktree thinks about the business segment by building the
frameworks, forging the cross-functional relationships, and setting the standard
for how business product marketing gets done.


If you're energized by B2B narratives, know what it takes to win SMB customers,
and can translate multi-user product functionality into clear business value,
this is a chance to define a category.






WHAT YOU'LL DO


OWN THE POSITIONING AND STORYTELLING FOR LINKTREE'S BUSINESS PRODUCTS

* Develop and evolve positioning and messaging for the full business suite (SMB
tools, Workspaces, and what comes next) across business types, team sizes,
and use cases.
* Build a differentiated narrative for Workspaces that lands the value of
multi-profile, multi-seat management with the buyers and users who need it
most.
* Speak to the distinct needs of each segment, from entreprenuers and local
businesses to agencies managing dozens of client profiles to brands running
coordinated multi-team presences.
* Keep the business story a natural, credible extension of Linktree's broader
brand.


DRIVE BUSINESS ACQUISITION AND FREE-TO-PAID CONVERSION

* Identify the highest-leverage acquisition, upgrade, and expansion moments,
and build the messaging and in-product storytelling to capture them.
* Partner with CRM and lifecycle teams on journeys that move businesses from
trial and activation to habitual use, paid plans, and seat expansion.
* Work with data teams to track funnels, find friction points, and iterate on
positioning and onboarding to shorten time-to-value for new business
customers.
* Develop self-serve education assets, from one-pagers to demo narratives to
comparison guides, that help businesses understand, choose, and buy.


SHAPE BUSINESS PRODUCT STRATEGY WITH PRODUCT AND GROWTH TEAMS

* Build deep, research-backed personas for Linktree's business segments: their
workflows, buying dynamics, tool stacks, and what makes them switch.
* Influence roadmap priorities with business user demand, competitive gaps, and
strategic opportunity signals.
* Establish frameworks for evaluating new business features, packaging
decisions, and tier differentiation, balancing user value, conversion
potential, and long-term retention.
* Act as the voice of the business user in product, growth, and commercial
conversations, bringing qualitative research, behavioral data, and market
intelligence.


LEAD GO-TO-MARKET FOR BUSINESS LAUNCHES

* Own end-to-end GTM for business-focused launches, from SMB enhancements to
major Workspaces releases.
* Define launch strategy across audience segmentation, channel approach,
messaging hierarchy, and success metrics, then hold the cross-functional team
to it.
* Partner with content, brand, and growth marketing to tell launch stories that
feel credible, specific, and outcome-oriented.
* Build the repeatable playbooks that make every future business launch faster
and sharper.


BUILD THE COMPETITIVE AND MARKET INTELLIGENCE FOUNDATION 

* Maintain a clear view of the business-facing link-in-bio and multi-profile
management landscape, plus the adjacent productivity, brand management, and
agency workflow tools businesses consider.
* Synthesize competitive intel, analyst signal, and business user feedback into
sharp positioning updates and strategic recommendations.
* Identify and defend the territory where Linktree is uniquely positioned to
win business users at scale.


CROSS-FUNCTIONAL CLARITY AND CONSISTENCY

* Be the connective tissue across product, growth, brand, and community teams
so business messaging is consistent, accurate, and mutually reinforcing.
* Support localization and global expansion of business features with
positioning that travels across markets and business cultures.
* Help internal teams, from support to marketing to leadership, articulate why
Linktree is the right choice for businesses.





WHAT YOU'LL BRING

* 8+ years in product marketing, with meaningful time on B2B, SMB, or
multi-seat and team-based products.
* A track record of leading GTM for complex launches and driving measurable
outcomes across acquisition, activation, and retention.
* Fluency in how businesses buy: longer consideration cycles, multi-stakeholder
dynamics, and the need for ROI clarity.
* Experience building segment personas that actually shape product and
go-to-market decisions, not just slide decks.
* A confident strategic voice. You're comfortable pushing back on product
direction, advocating for your segment, and shaping decisions beyond your
immediate remit.
* An analytical mindset that connects product and marketing performance data to
positioning decisions and roadmap influence.
* The ability to lead across functions without formal authority. You know how
to build alignment, move quickly, and bring people with you.
* Experience at a high-growth consumer or SMB platform is a strong plus; you
don't need to have come from enterprise.





WHAT SUCCESS LOOKS LIKE

* Business acquisition and activation: measurable growth in new Workspaces and
SMB accounts, with activation rates showing that positioning and onboarding
convert intent into real usage.
* Free-to-paid conversion: a growing share of business users upgrading to paid
tiers, driven by clearer value communication, sharper upsell messaging, and
intentional in-product storytelling.
* Seat expansion: existing Workspaces accounts adding seats over time, showing
the multi-user value proposition lands and keeps landing throughout the
lifecycle.
* Business segment retention: business users churning at a lower rate than the
general user base, a sign this segment is well-served and deriving ongoing
value.
* Internal clarity: product, growth, and leadership share a confident
understanding of who Linktree's business customers are and what they need,
built on the personas, frameworks, and narratives this role creates.



Linktree is committed to providing a fair and competitive compensation package
including cash, equity, and benefits. The base salary offered for this role is
targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles.
Final offers depend on multiple factors including location, experience,
expertise, and role scope, and may vary from the range listed.


P.S. If you don’t tick every box in this listing, please don’t rule yourself
out. We take pride in inclusion and hiring incredible human beings with great
potential over ticking boxes – so if this role resonates with you, hit that
apply button!




OUR STORY



We’re on a mission to empower anyone to curate, grow, and monetize their digital
universe. We created the “link in bio” category — and we’re just getting
started. From creators, artists, and entrepreneurs to global brands, we’re
redefining how people connect with their communities, showcase their content and
promote products — all in one link.


Today, a community of 70+ million use Linktree, including icons like Adidas,
TikTok, the UN Environmental Program, The NFL, Manchester United, World Central
Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new
accounts created every day, Linktree is the fastest-growing leader in our space.


We’ve teamed up with some of the world’s biggest platforms including TikTok,
Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to
unify Linkers’ digital spaces, and we partner with retail brands Amazon,
Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they
love.


We’re a tight-knit, passionate team building best-in-class tools that make
online presence simple, powerful, and yours. If you're excited by the idea of
shaping a new category, setting the standard, and making space for everyone to
be seen and succeed, we’d love to meet you.






WHERE AND HOW WE WORK



We're a global, diverse team spread across continents with offices in London,
Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can
choose the setup that works best for you: fully remote or a hybrid mix of office
and home.


We offer autonomy in how you structure your days and weeks. While we’re mindful
of time zones and occasionally collaborate outside the typical 9–5, we lean into
async work to keep things flowing. Our culture is family-friendly and
Zoom-casual where kids, pets, and delivery drivers are welcome.






HOW WE’LL HELP YOU THRIVE



Our approach to benefits considers the whole person and the unique contributions
they bring to Linktree. We want the experience at Linktree to be one that
enables people to truly thrive so we can Go Further Together (one of our
values). Some ways we support you:


* An annual wellbeing allowance to use on things like (but not limited to)
fitness memberships, development courses, childcare, travel, charitable
donations, pet insurance, home office set-up - the choice is yours!
* 100% coverage (and 80% for your dependents) of your monthly premiums for
medical, dental, vision, disability and life insurance for US-based
employees.
* Employer contribution towards your retirement.
* Generous time off for vacation, holidays, parental leave, volunteer time, and
other categories.
* Employee stock option program - we want each and every employee to share in
the company’s success.



At Linktree, we believe in promoting a culture that celebrates unique
backgrounds, talents, and experiences, and we’re proud to be an equal
opportunity workplace. We are creating an inclusive workplace where every
individual feels valued, respected, and has equal opportunities to thrive. We
aim to foster a diverse and inclusive environment where all team members have a
sense of belonging. Linktree welcomes all people regardless of sex, gender
identity, race, ethnicity, disability, pregnancy, age, or other lived
experience. If you require accommodations to fully participate in our
opportunities, please don't hesitate to reach us at talent@linktr.ee – your
needs are important to us.