Senior Marketing Manager

Fresh Baguette is a fast-growing, artisanal bakery known for its high-quality standards and modern atmosphere. The company was founded in Bethesda, MD in 2013, to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area. We have expanded to seven retail locations, two production bakeries, and a thriving wholesale business. We serve coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year .

Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.

Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.

We are growing and constantly looking for passionate people to join our team. We are seeking a talented and dynamic Senior Marketing Manager to help grow our business.

About The Role

We are seeking a passionate and experienced Senior Marketing Manager to join our dynamic Marketing team at Fresh Baguette. This individual will be instrumental in driving sales growth for our bakeries through strategic and innovative marketing initiatives. As a key member of our team, you will focus on enhancing brand awareness, building customer loyalty, and fostering community engagement. With a flexible and goal-driven mindset, you will thrive in a fast-paced environment, leading local store marketing efforts, developing social media strategies, and executing multi-channel marketing campaigns. Your attention to detail and ability to build strong relationships with cross-functional teams and partners will be critical in ensuring the success of our marketing objectives.

What You"ll Do

• Take charge of stimulating sales growth in our bakeries through various marketing channels, including social media and grassroots marketing strategies.
• Drive awareness of the brand, encouraging new guests to try Fresh Baguette and fostering loyalty among existing customers to increase repeat visits.
• Act as the community liaison and lead all local store marketing initiatives.
• Plan, execute, and evaluate social media campaigns to effectively engage with our audience.
• Develop, execute, and assess email and other digital media campaigns.
• Communicate marketing strategy and objectives to bakery management and staff to ensure alignment across all locations.
• Effectively deploy collateral, merchandise, and other communications in collaboration with the corporate support team.
• Analyze the effectiveness of marketing initiatives and provide informed strategic recommendations to optimize sales and marketing efforts.
• Participate in the creation and execution of weekly, monthly, and yearly marketing plans.

Benefits:

• Compensation: 75,000$-85,000$ / year
• Paid Time off after 90 days
• Health and Dental Insurance after 90 days
• Wellness Reimbursement
• 40% Employee Discount
• 401K and 401K Match
• Free Lunch
• Anniversary Gift Card
• Exciting growth potential

Qualifications

• Bachelor"s degree in Sales, Marketing, or Communications
• Proven experience in a marketing leadership role, ideally within a retail or hospitality setting.
• Possess a goal-driven, customer-focused, and detail-oriented mindset.
• Ability to remain flexible in a fast-paced environment and maintain composure under pressure.
• Strong skills in building and maintaining relationships with cross-functional teams and external partners.
• Experience in social media management, grassroots marketing, and digital marketing campaigns.
• Exceptional communication skills to effectively relay marketing strategies and objectives.
• Analytical mindset with the ability to evaluate marketing effectiveness and recommend data-driven solutions.
• Ability to independently manage and execute projects while meeting deadlines.
• Fluency in English is required.
• Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus.

Work Location:

• In the office
• About 30%, in the field at our bakeries across the Washington, DC, Maryland, Virginia area

Learn more about us at Freshbaguette.net

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