Fire TV Engagement Senior Manager, Senior Marketing Manager

Fire TV Engagement Senior Manager, Senior Marketing Manager

The Fire TV team is looking for an enthusiastic and creative Engagement Senior Manager to help expand our business and raise the bar on the content discovery and engagement experience on Fire TV. In this role, you’ll build a deep understanding of Fire TV customers along with the apps available on Fire TV, and you’ll find new ways to surface content based on these insights.
You will own the Fire TV on-device experience working with local and global app partners to surface the most relevant content to existing users. We are looking for an innovative, highly motivated, and experienced individual.
You’ll also be responsible for conceptualizing, executing, and continually improving end-to-end lifecycle campaigns, with a particular emphasis on driving early engagement and retention.
You will develop a learning agenda through experiments to maximize yield and lead go-to-market for new features launches.

Key job responsibilities

1. Own engagement campaigns and on-device content from end to end: manage targeting and segmentation, messaging, planning and execution as well as reporting on individual campaign results and bigger picture trends.
2. Balance marketing, analytical thinking, and operations, along with an ability to work independently to deliver results in a highly visible role.
3. Determine strategy for individual lifecycle cohorts.
4. Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
5. Partner across internal teams to develop and implement optimal customer experiences.
6. Engage with business intelligence, engineering, and merchandising teams to create and execute a test and learn plan to drive engagement and prevent churn.
7. Partner closely with product to create the best customer experience for early engagement and product education.
8. Write campaign performance reviews, and a monthly review of progress against targets.
9. Conduct deep dive analyses to understand campaign performance and uncover customer insight.
10. Portuguese (Brazilian) fluency is required.

A day in the life

You will work closely with other marketing and product teams to create, flight, test and track on device campaigns. You’ll have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing. You will hold a high bar for execution and measurement of performance, and will define success.

About the team

The Fire TV Engagement team’s mission is to delight customers with engaging campaigns and on-device experiences. Our vision is to find new and better ways to bring customers the content they love and want—and make it easy to discover new content they might not have heard of yet.

BASIC QUALIFICATIONS

1. 8+ years of professional non-internship marketing experience
2. Experience using data and metrics to drive improvements
3. Experience building, executing and scaling cross-functional marketing programs
4. Experience communicating results to senior leadership
5. Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

1. Experience in A/B testing
2. Experience in marketing or marketing research

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information.

Posted: April 7, 2024 (Updated about 4 hours ago)

Posted: December 16, 2024 (Updated 1 day ago)

Posted: August 6, 2024 (Updated 4 days ago)

Posted: November 19, 2024 (Updated 4 days ago)

Posted: December 11, 2024 (Updated 6 days ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.