Senior Marketing Campaign Manager

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Humana’s Marketing organization is seeking an experienced Marketing Campaign Manager to join the Acquisition Email Marketing team working remotely anywhere in the US. To drive new member acquisition, Humana is leveraging a highly skilled team to generate engagement and sales across marketing technology platforms. This team designs, develops, and executes prospect marketing journeys through Salesforce Marketing Cloud (SFMC), aiming to enroll prospects in a Humana Medicare plan. We are looking for an acquisition-focused digital marketing professional with expertise in SFMC. The ideal candidate will have a strong background in targeted e-mail and SMS communications and be well-versed in current channel trends and best practices.

As the Senior Marketing Campaign Manager, you will work with a diverse team of marketing and technical experts in an agile environment to build strategies based on consumer insights and segmentation. You will create and execute strategic digital marketing campaigns across e-mail, SMS, and web channels, working with our SFMC team to design effective journeys. You will also be responsible for submitting all creative for legal and compliance review, ensuring all content meets regulatory requirements before launch. Additionally, you will collaborate with our internal creative team to develop engaging e-mail and SMS content that drives consumer enrollment as well as set up testing and seek optimization opportunities based on campaign performance metrics.

Key Role Functions

1. Collaborate with digital marketing stakeholders, segment team, and Product Owner to build comprehensive marketing strategy documentation for each initiative.
2. Serve as the E-mail and SMS Subject Matter Expert on a customer acquisition-focused journey team, providing insights and best practices for digital prospect experiences.
3. Submit all creative for legal and compliance review, ensuring timely approval and adherence to all requirements.
4. Participate in agile ceremonies (stand-ups, sprint planning, story completion, PI Planning, retrospectives, etc.) to efficiently manage end-to-end journey launches.
5. Champion an acquisition-focused mindset to support business goals and sales objectives.
6. Work directly with the Product Owner and Data team to provide weekly performance metrics to business partners.

Required Qualifications

1. Bachelor's Degree
2. 5+ years in digital marketing with a focus on E-mail and SMS
3. Demonstrated knowledge of marketing platforms and their capabilities such as: Unica, Adobe Campaign, Acoustic, SFMC, etc.
4. Proven ability to work with cross-functional teams
5. Experience leveraging SFMC for prospect e-mail journeys
6. Background in acquisition-focused marketing
7. Strategic thinker with strong analytic and problem-solving skills
8. Excellent written and verbal communication skills
9. Team player with a hands-on approach
10. Passion for enhancing the consumer experience

This role is a nationwide remote role, but must be able to accommodate EST time zone

Preferred Qualifications

1. SFMC Email Specialist Certification
2. Experience working in an Agile framework
3. Experience working in a highly regulated industry

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full-time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job-related skills, knowledge, experience, education, certifications, etc.

$78,400 - $107,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion.