Description
Marketing Specialist
Craig Industries, Inc. – Building Materials Manufacturer
Craig Industries, Inc., a growing manufacturer in the building materials industry, is seeking a creative and analytical Marketing Specialist to support the expansion of business with new and existing customers in the heavy food equipment, refrigeration, communication, and industrial industries.
This role supports marketing initiatives through market research, competitive analysis, digital marketing, trade show coordination, content creation, and brand development. The ideal candidate is detail-oriented, creative, and comfortable working with technical products in a B2B manufacturing environment.
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Key Responsibilities
Develop thorough knowledge of company products, markets, competitors, and go-to-market strategies
Conduct market research to identify growth opportunities and support sales efforts
Analyze market data to assist with sales and marketing direction
Evaluate competitor products, pricing strategies, and market positioning
Assist with pricing analysis and marketing recommendations
Coordinate trade show logistics, booth materials, travel arrangements, and promotional events
Order and manage promotional materials (brochures, catalogs, apparel, signage, etc.)
Administer company social media platforms and digital marketing campaigns
Write and publish blog posts and maintain company websites and social media
Collaborate with the Creative Director and Sales to maintain brand consistency
Support additional marketing initiatives aimed at increasing brand awareness and sales growth
Requirements
Qualifications
Associate or Bachelor’s degree in Marketing, Business, Graphic Design, or related field preferred
Proficiency in Microsoft Office Suite
Experience with market research and analytics
Knowledge of Search Engine Marketing (SEM), digital advertising
Social Media management a plus
Experience creating email marketing campaigns
Proficiency in Adobe Photoshop Suite a plus
Strong written and verbal communication skills
Ability to understand technical products and interpret technical data
Strong organizational and project management abilities
Ability to manage multiple projects in a fast-paced environment
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The successful candidate will be a motivated self-starter who is detail-oriented, efficient, and enjoys collaborating with others. We are seeking someone with a creative mindset and entrepreneurial spirit who thrives on growing market share through innovative ideas and data-driven marketing efforts.
Craig Industries, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.