Description
About Us
Whitman Family Development is a family-owned real estate company specializing in high-end retail, management, and leasing. The company owns and operates Bal Harbour Shops, a historic luxury shopping destination. Bal Harbour Shops is a global leader in the industry and is best known for its curated retail, as well as the emotional connection to its tenants and customers. For more information on Bal Harbour Shops, please visit https://www.balharbourshops.com/.
Position Summary
The Marketing Manager will work alongside the Director of Marketing & Events supporting marketing efforts that promote the Bal Harbour Shops destination and will facilitate the communication and follow-up of marketing initiatives with Bal Harbour Shops tenants in accordance with the team’s initiatives.
This role supports the Director of Marketing & Events in communicating and activating marketing initiatives on property which include events, partnerships with business generators, and Access initiatives. Facilitates logistics and coordination of promotional efforts and activations based on the approved slate of programming.
Responsibilities
Prepare marketing communications to Bal Harbour Shops tenants
Draft tenant communications related to marketing including business generator opportunities, on-boarding for event partnerships, and on-boarding for Access partnerships
Develop marketing presentations, decks, and reports
Manage tenant opportunities by: Following up on marketing initiatives and addressing inquiries/concerns and tracking interest and participation
Liaising with Events Manager or Access Team for seamless follow through
Manage and collect information from both marketing and operations for quarterly Tenant Newsletter eblast
Track, follow-up, and review Lease Required Promotion (LRP) for all Bal Harbour Shops tenants with direction from Director of Marketing & Events
Collaborate in the lead up and execution to large format Bal Harbour Shops events by shadowing Director or Marketing & Events and providing back-end support
Coordinate logistics and communication for Business-to-Business programming including (1) Media: Conduct select media tours, liaise with PR agency on media inquiries, and manage logistics for media gifting along with PR agency and (2) Public Relations: Work with internal team on providing relevant updates and images to PR agency
Manage reservation details for media and food influencers directly with Bal Harbour Shops restaurant management teams
Execute new Business Generator strategies set by department leadership, may cross-collaborate with other departments in order to deliver these strategies to execution
Review monthly press hits sent by PR agency and communicate to internal Bal Harbour Shops team on a monthly or bi-monthly basis
Liaise with Tenant Coordination and Leasing Team for up-to-date information on tenant openings, relocations, and renovations and create internal calendar for marketing team
Oversee day-to-day marketing administrative efforts
Requirements
Education and Experience
Bachelor’s degree in marketing, advertising, communication, or a related field
Minimum experience of 3 years, preferably 5 or more, in marketing or a related field
Luxury brand marketing experience is a plus
Knowledge, Skills, and Abilities
Understanding of traditional and emerging marketing channels and initiatives
High proficiency in interpersonal, written, and oral communication skills, capably simplifying complex information to communicate effectively
Collaborator and team player
Graphic skills relevant for creation of marketing assets such as Canva, Adobe Photoshop, etc.
Meticulous attention to detail
Effective organizational, planning, and time management skills
Ability to work under pressure and meet deadlines
Strong problem-solving and research ability
Provide professional judgement and discretion
Cultivate relationships with Bal Harbour Shops corporate partners and Store Managers
Flexible hours to support variable deadlines and event partnership
Physical Requirements
Ability to walk, stand, crouch, reach, and push, pull, lift and carry up to 25 pounds.
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This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the employee. Duties, responsibilities and activities may change at any time with or without notice.
Whitman Family Development is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.