Marketing Data Analyst

About Us
Ennoble Care is a mobile primary care, palliative care, and hospice service provider with patients in New York, New Jersey, Maryland, DC, Virginia, Oklahoma, Kansas, Pennsylvania, and Georgia. Ennoble Care’s clinicians go to the home of the patient, providing continuum of care for those with chronic conditions and limited mobility. Ennoble Care offers a variety of programs including, remote patient monitoring, behavioral health management, and chronic care management, to ensure that our patients receive the highest quality of care by a team they know and trust. We seek individuals who are driven to make a difference and embody our motto, “To Care is an Honor.” Join Ennoble Care today!
Position Overview
Ennoble Care is seeking a Marketing Data Analyst to serve as the analytical backbone of our growing marketing function. Reporting directly to the VP of Marketing, this role is ideal for a detail-oriented, systems-minded professional who thrives at the intersection of data, strategy, and operations. You will play a critical part in translating raw data from our Zoho CRM and OA EMR platforms into actionable insights that drive lead generation, referral growth, and marketing effectiveness. This is a high-visibility role with direct exposure to senior leadership and an opportunity to help shape the data culture within our marketing team from the ground up.
Key Responsibilities
Cross-Platform Data Analysis
• Extract, integrate, and analyze data across Zoho CRM and OA EMR to support marketing decision-making as the organization scales.
• Build and maintain dashboards and reports that provide a unified view of the marketing funnel — from prospect outreach through patient intake.
• Identify trends, patterns, and anomalies in referral data, campaign performance, and patient acquisition metrics.
• Partner with IT and operations teams to ensure consistent data mapping and field alignment across platforms.
• Develop recurring reporting cadences aligned to marketing and business planning cycles.
Data Quality & Process Improvement
• Audit existing data inputs in Zoho CRM and OA EMR to identify gaps, inconsistencies, and areas for standardization.
• Design and implement data governance protocols including naming conventions, field validation rules, and input standards for the marketing team.
• Develop and facilitate training resources to build data literacy and input discipline across marketing staff.
• Establish quality control checkpoints and monitoring routines to sustain data integrity over time.
• Collaborate with marketing leadership to document and professionalize the end-to-end analytics workflow.
Strategic Insights & Executive Support
• Prepare executive-ready analyses and presentations for the C-suite and marketing leadership that surface strategic opportunities.
• Translate complex data findings into clear, actionable recommendations on channel investment, referral partner prioritization, and campaign optimization.
• Support annual and quarterly marketing planning with data-driven forecasts, benchmarks, and performance reviews.
• Monitor competitive market data and industry trends relevant to home health and hospice marketing.
• Serve as a trusted analytical partner to the VP of Marketing on special projects, business cases, and new market initiatives.
Core Competencies
Analytical Rigor
• Approaches data with precision, intellectual honesty, and a commitment to accuracy over convenience.
• Comfortable working with incomplete or messy data and building structured solutions from ambiguous starting points.
• Validates findings before presenting and proactively flags data quality issues that could affect business decisions.
Strategic Communication
• Translates complex quantitative findings into clear, compelling narratives for nontechnical audiences.
• Builds executive-ready presentations and reports that drive informed decision-making at the leadership level.
• Listens actively to understand business questions before jumping to analysis, ensuring work is relevant and actionable.
Process & Systems Orientation
• Thinks in systems — designs workflows, governance protocols, and data standards that scale with the organization.
• Documents processes thoroughly to ensure consistency, repeatability, and knowledge transfer across the team.
• Identifies root causes of data issues rather than applying surface-level fixes.
Cross-Functional Collaboration
• Partners effectively with marketing, operations, IT, finance, and clinical teams to align on data definitions and shared goals.
• Builds credibility across functions by delivering reliable analysis and following through on commitments.
• Comfortable navigating a matrixed, fast-moving healthcare organization with multiple stakeholders.
Adaptability & Initiative
• Thrives in a scaling, entrepreneurial environment with evolving priorities and limited legacy infrastructure.
• Proactively identifies opportunities to improve reporting, data quality, or analytical capabilities without waiting to be asked.
• Maintains a growth mindset and stays current on best practices in healthcare marketing analytics and data tools.
Qualifications
Required Experience
• 3+ years of experience in a data analyst, marketing analytics, or business intelligence role.
• Demonstrated proficiency with CRM platforms; Zoho CRM experience strongly preferred.
• Experience working with EMR or healthcare operations data a significant plus.
• Strong command of Excel or Google Sheets for data modeling and analysis.
• Proficiency in at least one BI or visualization tool (e.g., Tableau, Looker, Power BI, Google Data Studio).
• Excellent written and verbal communication skills with the ability to present complex data clearly to non-technical audiences.
• High attention to detail and a structured, process-oriented approach to work.
• Comfort operating in a scaling, entrepreneurial environment with evolving priorities.
Preferred
• Experience in home health, hospice, healthcare services, or a similarly regulated industry.
• Familiarity with OA (Axxess or similar) EMR platforms.
• Working knowledge of SQL or Python for data querying and manipulation.
• Background supporting senior-level stakeholders in a strategic capacity.
• Experience designing and implementing data governance or CRM cleanup initiatives.
Education: Bachelor’s degree in marketing, business, data science, statistics, or related field preferred
Salary range: $100- $120k + $20k Bonus
Full-time employees qualify for the following benefits:
Medical, Dental, Vision and supplementary benefits such as Life Insurance, Short Term and Long Term Disability, Flexible Spending Accounts for Medical and Dependent Care, Accident, Critical Illness, and Hospital Indemnity.
Paid Time Off
Paid Office Holidays
All employees qualify for these benefits:
Paid Sick Time
401(k) with up to 3% company match
Referral Program
Payactiv: pay-on-demand. Cash out earned money when and where you need it!
Candidates must disclose any current or future need for employment-based immigration sponsorship (including, but not limited to, OPT, STEM OPT, or visa sponsorship) before an offer of employment is extended.
Ennoble Care is an Equal Opportunity Employer, committed to hiring the best team possible, and does not discriminate against protected characteristics including but not limited to - race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.