Summary of Job (brief description)
The Associate Director of Marketing role at Soleno requires a strategic, scientifically astute, and collaborative individual who will help execute the company’s promotional campaigns and educational activities for HCPs. This role will provide strategic and tactical oversight to deepen HCP understanding of the PWS disease state, VYKAT XR clinical data, access, and patient services. The Associate Director, Marketing will build highly collaborative working relationships with the broader marketing team and other cross-functional stakeholders across commercial, medical, and operations. Externally, this person will work closely with the AOR, other various partners, and key HCP experts to successfully lead strategy and tactical plan execution. This role reports to the Director, US Brand Strategy & HCP Marketing on the marketing team.
Responsibilities
Help execute overall PWS treatment HCP educational tactics across multiple mediums, including personal, digital, print, omnichannel, etc.
Effectively translates market research insights to enhance promotional strategies and tactics
Partner with medical, legal, and regulatory teams to design HCP medical educational content that aligns with brand strategy and objectives, and meeting the educational needs of our various HCP stakeholders.
Manage agency partners to ensure tactical excellence and KPIs are met or exceeded.
Support execution of symposia, product theaters, webinars, and other HCP educational initiatives
Develops and delivers presentations to a range of internal (executives, US leadership team, sales, patient services, and market access) and external audiences
Lead the creation and execution of branded and unbranded HCP promotional tactics.
Support the development of tools and materials to educate HCPs to instill confidence in navigating prior authorization and Soleno One patient services offerings
Collaborates closely with cross-functional teams to ensure coordinated efforts that align with brand strategy
Effectively manage agency partners to produce deliverables within timelines and budgets
Core Competencies, Knowledge and Skill Requirements
Ability to thrive in a start-up environment and prepared to assume roles and responsibilities outside of traditional job functions
Expertise in rare disease HCP marketing
Demonstrated ability to understand, interpret, and communicate complex scientific and clinical data to both internal and external stakeholders
Outstanding business acumen, leadership, business case development, budget management skills, and demonstrated ability to drive business results
Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
Exceptional planning, priority setting, negotiation, project management, and relationship building skills
Thrive on collaboration and ability to influence in a matrix environment
Humble, hungry, perseverant, flexible, collaborative, and confident
Qualifications
Bachelor’s degree in Marketing, Digital Media, Communications, Business, or related field required.
MBA or advanced degree preferred, especially with a concentration in marketing, healthcare, or digital innovation.
8+ years of marketing experience, with at least 4 years in the pharmaceutical, biotech, or healthcare industry.
Experience with HCP (healthcare professional) marketing and developing educational initiatives required, ideally in a launch or commercial-stage setting, additional experience in patient/caregiver marketing preferred
Strong understanding of FDA/OPDP promotional guidelines, including consistent with FDA labeling (CFL) guidance, fair balance, and promotional review processes (MLR/PRC).
Experience managing rare disease or specialty drug campaigns is highly preferred.
Proven ability to manage external agencies, digital vendors, and cross-functional internal stakeholders.
Salary Range: $195,000 - $225,000 annually
(Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience, as well as the location where this position may be filled.)