General Purpose of Job
The Assistant Marketing Manager will help determine the strategic direction of the Marketing Department in cooperation with the Marketing Manager; develop and grow the company through successful coordination of the company's brand, marketing campaigns, advertisements, and community events; collaborate actively with the eCommerce Manager to align digital campaigns and online strategy with broader marketing initiatives; track the effectiveness of marketing strategies and campaigns; and report marketing analytics to the Marketing Manager as needed. Must be able to think creatively and manage multiple projects across multiple marketing platforms.
Essential Duties and Responsibilities
Plans, manages, and supports all advertising campaigns and events to ensure consistent, high-quality execution across teams.
Exhibits strong creative thinking and actively monitors and applies relevant industry trends; must be able to multitask and oversee all facets of the marketing team as well as vendor support.
Leads the development and growth of the company's digital presence and social media strategy, ensuring alignment with eCommerce objectives and online sales initiatives.
Actively collaborates with the eCommerce Manager to develop integrated campaigns and digital strategies that drive traffic, engagement, and revenue across all online channels.
Demonstrates a strong working knowledge of social media platforms (including but not limited to Facebook, Instagram, TikTok, and LinkedIn) and applies current best practices in social media marketing, content strategy, audience engagement, and paid social advertising to grow brand presence and drive measurable results.
Develops written processes and standards for posting content across social media platforms to ensure brand consistency and operational efficiency.
Fosters strong cross-functional communication to ensure alignment and consistency in messaging, branding, and campaign execution across marketing, eCommerce, and community outreach.
Ensures maximization of advertising co-op funding from participating vendors and confirms the company is properly credited for all applicable co-op opportunities; negotiates and evaluates vendor relationships to assess viability and strategic fit.
Provides guidance and insight to the Donation Committee on donation and sponsorship approval processes.
Works with the Marketing Manager to lead meetings and deliver presentations pertaining to marketing for a wide variety of audiences including senior leadership, departmental work groups, community members, and other stakeholders.
Represents and promotes the company through active involvement within the community.
Evaluates and recommends promotional campaigns for inclusion or removal from the advertising budget based on performance and strategic value.
Exercises sound judgment to make decisions with significant organizational impact, aligning marketing and eCommerce initiatives to drive measurable results and maximize ROI.
Manages projects to ensure delivery within scope, on schedule, and to quality standards.
Coaches and leads the marketing team while fostering a culture of accountability, creativity, and self-motivation.
Demonstrates a high level of emotional intelligence, including self-awareness, empathy, and the ability to navigate interpersonal dynamics effectively.
Demonstrates excellent internal and external customer service, ensuring that the customer experience achieves The Grange Way standard.
Demonstrates regular, predictable attendance.
Performs other tasks and duties as requested by the Marketing Manager.
Supervisory Responsibilities
This position has direct supervisory responsibility over the Marketing team, including the Marketing Coordinator, Content Creator, and Graphic Designers.
Education and/or Experience
Bachelor's degree in Marketing, Communications, Business, or a related field required; an equivalent combination of education and relevant experience may be considered.
Three to five years of progressively responsible experience in marketing, advertising, brand management, communications, or a related field required.
Experience supporting or leading marketing campaigns, promotions, content development, and cross-functional projects preferred.
Demonstrated ability to coordinate multiple priorities, manage deadlines, and work effectively with internal teams, vendors, and stakeholders.
Prior experience with digital marketing, social media, email marketing, eCommerce platforms, analytics, and/or campaign reporting strongly preferred.
Demonstrated experience managing and growing brand presence across major social media platforms, including content planning, community engagement, and paid social campaigns, required.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills
Ability to work with mathematical concepts such as probability and statistical inference.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Other Skills and/or Attributes
Integrity and sound judgment in decision-making.
Excellent communication skills, both written and verbal.
Excellent attention to detail and time-management skills.
Excellent customer service skills with the ability to consistently meet critical deadlines.
Strong negotiation skills and experience managing vendor relationships.
Experience troubleshooting complex problems to achieve desired outcomes.
Familiarity with eCommerce platforms and digital marketing tools strongly preferred.
Strong proficiency in social media platforms and social media marketing strategies, including organic content, paid advertising, analytics, and platform-specific best practices, strongly preferred.
Comprehensive understanding of the company, its products, services, and brand values.
Ability to perform effectively and efficiently in both individual and team environments.
Proficiency in Windows-based applications preferred.
Bilingual candidates encouraged to apply!