W
Digital Marketing Specialist
Wagner Equipment
1 day ago
Full-time
On-site
Why Join Wagner?
At Wagner, our people are the driving force behind everything we
do. We’re committed to helping our employees grow through meaningful work,
career development, and opportunities to learn and advance. Join a team that
values collaboration, innovation, and the people who make our success possible.
We offer excellent benefits and supply you with the tools you need to maximize
your potential.
Benefits include:
* Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8
company paid holidays
* Medical, dental, and vision insurance
* Life and AD&D Insurance
* Retirement Plans - 401K eligible employees can receive a company contribution
up to 7%
* Tuition Reimbursement
* Employee Assistance Program (EAP)
* CEFCU - Employees have access to services including payroll
deductions, savings, accounts, loans, VISA card and more
* Additional Benefits include Supplemental life Insurance, Critical Illness +
Accidental Insurance, ID WatchDog and discounted employee phone plans
Digital Marketing Specialists (DMS) manage email and other digital marketing
initiatives which are designed to generate leads and create market awareness for
the products and services that Wagner Equipment Co. and other lines of business
provide to customers. In this position, you will be required to oversee all
aspects of email marketing campaigns, including market research, content
creation, and the dissemination of copy. As a digital marketing specialist, you
will also be required to collaborate with coworkers across departments to ensure
maximum uptake of offerings. To be successful as a digital marketing specialist,
you should demonstrate the ability to create accessible, engaging, and memorable
content.
Pay Rate: $58,743.31 - $75,842.78 Annually
Pay rate is dependent upon education & experience.
Each Digital Marketing Specialists (DMS) is assigned generally as follows:
1. Cat Earthmoving Prime Cat Earthmoving Aftermarket/Trailers
2. Used/Heavy Rental/Wagner Cat Rentals/Allied Products
3. Power Systems Prime/AM/Rental/CES/Crushing and Screening
a. Supplemental tasks (ABQ Based Specialist)
i. Coordinate ordering of print materials
ii. Event Assistance
iii. Periodic Photography
4. Cat Digital Solutions/Cat Technology/Sitech/Wagner Recruitment/Cat
Rewards/Cat Commercial Account. Other Duties- Print ads and print production,
occasional website administration and page development.
Essential Functions:
Reasonable accommodation may be made to enable individuals with disabilities to
perform these essential functions.
* Collaborate with Sales/Pertinent Managers in the completion of Marketing
Request Forms.
* Email Campaigns- Build, deploy, monitor, and report on automated email flows
and customer journeys and manage an email frequency distribution plan.
* Landing Page- Content only, construction and deployment through Web FX and
Will
* Web Site- Do your own product specific web site reviews.
* Internal Communication- (Copy reps and managers on email campaigns)
* Lead Tracker and other Web FX Trackers and other digital metrics
* Produce your own collateral as needed if Cat has not already created it.
* Collect your own customer lists. Segmenting or requesting.
* Have your own Hubspot iteration and send your own emails.
* Work with Marketing Data Analysts to produce a monthly email stats report and
send to Chad and Tyler. Know your own Digital results by website/pages within
your purview.
* Interface with sales managers and Tyler and Chad as needed to create
marketing plans.
* Track your own coop programs for the allied product you represent.
* Ecommerce retention marketing
* Align marketing efforts with Caterpillar Differentiated Dealer Capabilities
* Conceptualizing a multi-channel approach can validate campaign management
through reporting on all digital channels.
* Sales Rep Communication and materials production
* Branch Materials Production as needed. Coordinate with DMS- Digital.
* Be an expert on your products.
* Lead Tracker and other Web FX Trackers and other digital metrics
* Provide content to Sarah for social media. Review and approve content and
calendar
* Produce your own collateral.
* Maintain archives of all produced advertising and promotional content.
* Maintain CAT and Wagner Brand Identities in accordance with Global
Advertising Framework
* Collaborate with all Wagner departments in the development of appropriate
content for departmental customer targeted email campaigns, and other digital
assets based not only on Caterpillar campaign directives but also Wagner
specific promotions.
* Advise staff and management on how to best optimize their content.
* Develop and design other web deployed media advertisements and promotions.
* Ability to work in a team setting and manage priorities of multiple internal
customers.
* Ability to influence across the organization and work effectively with all
levels of management and staff.
* Ability to work well in a multitasking environment with frequent
interruptions, paying close attention to details.
* Ability to apply marketing and sales concepts for the development of
campaigns and promotions.
* Conceptualizing marketing campaigns that speak directly to the pain points of
existing and prospective customers.
* Ability to collaborate with Marketing Data Analysts to better understand and
use Google Analytics to help guide content priorities, content needs and
determine trends.
* Conduct AB Testing for the purpose of optimizing automated nurture campaigns.
* Knowledge of relevant hardware, software applications, and techniques used in
email marketing such as Hubspot.
* Accountable for SEO and PPC strategy for assigned products
* Other duties as assigned by Manager
Required Education and Experience:
* High School Diploma or GED
* College degree required.
* 3+ years’ experience in digital/email marketing and promotion
Physical Demands:
* Talking
* Sitting
* Use of Hands
* Sedentary work that primarily involves sitting/standing but may require
occasionally lifting and/or moving up to 25 pounds
Competencies:
* Data Entry
* Telephone Skills
* Reading/Writing Skills
* Reasoning Skills
* Organizational Skills
* Communication Skills
* Math Skills
* Intermediate knowledge of Website development
* Advanced knowledge of marketing concepts
* Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
* Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator
* HubSpot
* Google:
* a. Ads
* b. Search Consol
* c. Analytics
* d. Tag Manager
* Meta Ads
* Word Press
* Call Rail
* Canva
* LinkedIn Ads
* Looker Studio
* AI Automation
Travel Requirements:
* 1-25%
Work Environment:
* Noise: Quiet
* Indoors
Other Duties:
Job Offers are contingent upon all required pre-employment screenings which may
include but are not limited to background checks, drug/alcohol testing, fit for
duty testing, and any other job-related tests/screenings.
Please note this job description is not designed to cover or contain a
comprehensive listing of activities, duties or responsibilities that
are required of the employee for this job. Duties, responsibilities and
activities may change at any time with or without notice.
Requirements are representative of minimum levels of knowledge, skills and/or
abilities. To perform this job successfully, the employee must possess the
abilities or aptitudes to perform each duty proficiently.
Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.
At Wagner, our people are the driving force behind everything we
do. We’re committed to helping our employees grow through meaningful work,
career development, and opportunities to learn and advance. Join a team that
values collaboration, innovation, and the people who make our success possible.
We offer excellent benefits and supply you with the tools you need to maximize
your potential.
Benefits include:
* Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8
company paid holidays
* Medical, dental, and vision insurance
* Life and AD&D Insurance
* Retirement Plans - 401K eligible employees can receive a company contribution
up to 7%
* Tuition Reimbursement
* Employee Assistance Program (EAP)
* CEFCU - Employees have access to services including payroll
deductions, savings, accounts, loans, VISA card and more
* Additional Benefits include Supplemental life Insurance, Critical Illness +
Accidental Insurance, ID WatchDog and discounted employee phone plans
Digital Marketing Specialists (DMS) manage email and other digital marketing
initiatives which are designed to generate leads and create market awareness for
the products and services that Wagner Equipment Co. and other lines of business
provide to customers. In this position, you will be required to oversee all
aspects of email marketing campaigns, including market research, content
creation, and the dissemination of copy. As a digital marketing specialist, you
will also be required to collaborate with coworkers across departments to ensure
maximum uptake of offerings. To be successful as a digital marketing specialist,
you should demonstrate the ability to create accessible, engaging, and memorable
content.
Pay Rate: $58,743.31 - $75,842.78 Annually
Pay rate is dependent upon education & experience.
Each Digital Marketing Specialists (DMS) is assigned generally as follows:
1. Cat Earthmoving Prime Cat Earthmoving Aftermarket/Trailers
2. Used/Heavy Rental/Wagner Cat Rentals/Allied Products
3. Power Systems Prime/AM/Rental/CES/Crushing and Screening
a. Supplemental tasks (ABQ Based Specialist)
i. Coordinate ordering of print materials
ii. Event Assistance
iii. Periodic Photography
4. Cat Digital Solutions/Cat Technology/Sitech/Wagner Recruitment/Cat
Rewards/Cat Commercial Account. Other Duties- Print ads and print production,
occasional website administration and page development.
Essential Functions:
Reasonable accommodation may be made to enable individuals with disabilities to
perform these essential functions.
* Collaborate with Sales/Pertinent Managers in the completion of Marketing
Request Forms.
* Email Campaigns- Build, deploy, monitor, and report on automated email flows
and customer journeys and manage an email frequency distribution plan.
* Landing Page- Content only, construction and deployment through Web FX and
Will
* Web Site- Do your own product specific web site reviews.
* Internal Communication- (Copy reps and managers on email campaigns)
* Lead Tracker and other Web FX Trackers and other digital metrics
* Produce your own collateral as needed if Cat has not already created it.
* Collect your own customer lists. Segmenting or requesting.
* Have your own Hubspot iteration and send your own emails.
* Work with Marketing Data Analysts to produce a monthly email stats report and
send to Chad and Tyler. Know your own Digital results by website/pages within
your purview.
* Interface with sales managers and Tyler and Chad as needed to create
marketing plans.
* Track your own coop programs for the allied product you represent.
* Ecommerce retention marketing
* Align marketing efforts with Caterpillar Differentiated Dealer Capabilities
* Conceptualizing a multi-channel approach can validate campaign management
through reporting on all digital channels.
* Sales Rep Communication and materials production
* Branch Materials Production as needed. Coordinate with DMS- Digital.
* Be an expert on your products.
* Lead Tracker and other Web FX Trackers and other digital metrics
* Provide content to Sarah for social media. Review and approve content and
calendar
* Produce your own collateral.
* Maintain archives of all produced advertising and promotional content.
* Maintain CAT and Wagner Brand Identities in accordance with Global
Advertising Framework
* Collaborate with all Wagner departments in the development of appropriate
content for departmental customer targeted email campaigns, and other digital
assets based not only on Caterpillar campaign directives but also Wagner
specific promotions.
* Advise staff and management on how to best optimize their content.
* Develop and design other web deployed media advertisements and promotions.
* Ability to work in a team setting and manage priorities of multiple internal
customers.
* Ability to influence across the organization and work effectively with all
levels of management and staff.
* Ability to work well in a multitasking environment with frequent
interruptions, paying close attention to details.
* Ability to apply marketing and sales concepts for the development of
campaigns and promotions.
* Conceptualizing marketing campaigns that speak directly to the pain points of
existing and prospective customers.
* Ability to collaborate with Marketing Data Analysts to better understand and
use Google Analytics to help guide content priorities, content needs and
determine trends.
* Conduct AB Testing for the purpose of optimizing automated nurture campaigns.
* Knowledge of relevant hardware, software applications, and techniques used in
email marketing such as Hubspot.
* Accountable for SEO and PPC strategy for assigned products
* Other duties as assigned by Manager
Required Education and Experience:
* High School Diploma or GED
* College degree required.
* 3+ years’ experience in digital/email marketing and promotion
Physical Demands:
* Talking
* Sitting
* Use of Hands
* Sedentary work that primarily involves sitting/standing but may require
occasionally lifting and/or moving up to 25 pounds
Competencies:
* Data Entry
* Telephone Skills
* Reading/Writing Skills
* Reasoning Skills
* Organizational Skills
* Communication Skills
* Math Skills
* Intermediate knowledge of Website development
* Advanced knowledge of marketing concepts
* Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
* Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator
* HubSpot
* Google:
* a. Ads
* b. Search Consol
* c. Analytics
* d. Tag Manager
* Meta Ads
* Word Press
* Call Rail
* Canva
* LinkedIn Ads
* Looker Studio
* AI Automation
Travel Requirements:
* 1-25%
Work Environment:
* Noise: Quiet
* Indoors
Other Duties:
Job Offers are contingent upon all required pre-employment screenings which may
include but are not limited to background checks, drug/alcohol testing, fit for
duty testing, and any other job-related tests/screenings.
Please note this job description is not designed to cover or contain a
comprehensive listing of activities, duties or responsibilities that
are required of the employee for this job. Duties, responsibilities and
activities may change at any time with or without notice.
Requirements are representative of minimum levels of knowledge, skills and/or
abilities. To perform this job successfully, the employee must possess the
abilities or aptitudes to perform each duty proficiently.
Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.