VP of Marketing - EdTech SaaS experience REQUIRED!
A growing higher education - Ed Tech SaaS client is looking for a VP of Marketing to add to their growing team!
Salary: $140,000 - $180,000 per year
Job Details
Overview
The VP of Marketing is responsible for managing all marketing initiatives. This role oversees the production of all promotional materials and marketing campaigns. This role will develop strategies and implement marketing programs to drive company awareness and drive qualified leads.
Responsibilities
- Lead all corporate marketing initiatives and campaigns
- Manage production of marketing assets and channel marketing
- Measure the performance of marketing campaigns against company goals
- Analyze prospect and consumer behavior to adjust campaigns accordingly
- Experiment across different engagement and communication channels
Experience & Qualifications
- Proven experience in identifying target audiences and delivering marketing campaigns
- Expert knowledge of segmentation and marketing automation best practices
- Strong ability to drive omnichannel marketing campaigns that engage, educate and motivate
- Combined background across the entire sales cycle
- Expertise with implementing an overall marketing strategy
- Excellent communication and presentation skills
- Relevant Bachelor’s degree
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services, Marketing Services, and Public Relations and Communications Services
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