VP, Marketing - eCommerce Solutions

Job Description:

Role Summary/Purpose:

The VP Marketing, eCommerce Solutions will be responsible for driving growth by attracting digital SMB merchants to our solution set by leading Synchrony sourced campaigns and in partnership with leading eCommerce platforms. The successful leader will establish strong and productive partnerships, acting as Synchrony’s Partner Manager with eCommerce platforms such as Adobe and Big Commerce. He or she will develop, execute, and manage the marketing plan to promote the partnership in both the platform and Synchrony’s channels to acquire incremental merchants for eCommerce Solutions.

Essential Responsibilities:

• Develop and execute B2B omni-channel marketing strategies, including traditional, digital, trade shows and partner channels.

• Create scalable programs that generate and nurture leads via events, paid, email, retargeting, direct mail, content promotion, and more.

• Lead digital strategy and partner with digital teams to execute SEO, SEM, email, social media where applicable.

• Create and articulate compelling value propositions around eCommerce Solutions including business cases, comprehensive pitch decks, etc.

• Support product strategy and value proposition design, including merchant research, testing, development, and launch.

• Create guidelines on digital best practices for merchants to integrate financing into their website strategies and all other digital marketing channels.

• Identify, prioritize, and gain alignment around marketing and eCommerce Solutions strategies.

• Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience.

• Establish and develop key relationships with the partner’s organization.

• Collaborate and partner with ecommerce partner, agencies and Synchrony teams to ensure flawless execution of acquisition marketing campaigns.

• Partner with cross-functional sales, marketing, credit, and operations teams to consistently deliver profitable sales while adding value for our partners.

• Effectively partner and communicate across functions at all levels of the organization at SYF.

• Ensure compliance with all internal & partner legal and regulatory requirements.

• Perform other duties and/or eCommerce Solutions projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience.

• 5+ years of marketing experience, preferably in financial services with critical experiences in amongst others: strategic planning and analysis, marketing optimization.

• Previous client-facing role or experience managing critical partnerships.

• Ability to travel up to 20% of the time.

Desired Characteristics:

• MBA or advanced degree.

• Marketing experience with digital SMB industry in multiple industries.

• Financial services experience.

• B2B and B2C marketing experience.

• Strong relationship building and partner leadership abilities.

• Experience in web analytics, attribution analysis, and digital media optimization.

• Digital marketing experience (SEO, SEM, email, social media).

• Skilled at interpreting and leveraging data, strong analytical skills (segmentation, targeting, ROI prioritization strategies).

• Experience managing creative agencies, research and analytic partners.

• Strong project management, organized, and detail oriented.

• Innovative problem solver.

• Curious, flexible, high energy, self-starter with an emphasis on action.

• Able to work in a fast-paced, complex environment and manage multiple projects.

• Collaborative team player with ability to influence across all levels of organization.

• Executive verbal and written communication and presentation skills.

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Family Group:

Marketing