Description
Location: Fully-Remote
Job Type: Full-Time, Non-Exempt
Position Overview:
The Video Marketing Specialist will be responsible for planning, producing, and distributing video content that supports brand awareness, lead generation, and client education. This mid-level role requires both creative execution and strategic thinking, with a strong understanding of B2B audiences and professional services marketing.
Key Responsibilities:
Video Strategy & Planning
Develop video concepts aligned with marketing objectives, campaigns, and buyer journey stages
Collaborate with marketing, sales, and subject-matter experts to translate complex investigative services into clear visual narratives
Maintain a video content calendar aligned with broader marketing initiatives
Brand Presence & Employer Brand Support
Serve as an on-camera brand ambassador for select video and social content, representing the firm’s values, professionalism, and culture
Participate in occasional short-form social media content that supports employer branding and recruitment efforts (e.g., behind-the-scenes, culture highlights, day-in-the-life, careers-focused videos)
Collaborate with marketing and HR to create authentic video content that attracts talent while maintaining a professional, credible B2B brand presence
Support the firm’s visibility on platforms such as LinkedIn and other relevant channels through personality-driven, compliant content when appropriate
Ensure all video content aligns with brand guidelines, tone, and confidentiality standards
Content Production, & Compliance
Script, shoot, and edit high-quality video content, including:
Brand and explainer videos
Thought leadership and educational content
Client testimonials and case studies (as appropriate)
Social media and website videos
Manage lighting, audio, framing, and post-production to ensure professional standards
Create motion graphics, captions, and basic animations when needed
Work within legal, ethical, and regulatory constraints relevant to investigative services
Distribution, Optimization & Performance
Publish and optimize video content across channels (website, LinkedIn, YouTube, email campaigns, sales enablement)
Adapt long-form content into short-form clips for social media and campaigns
Apply SEO and platform best practices (titles, thumbnails, captions, CTAs)
Track and report on video performance metrics (engagement, completion rate, conversions)
Use insights to refine content strategy and improve future videos
Full-Time Benefits:
Paid Time Off and Paid Holidays
Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
401K with Company Match
About Us:
Frasco has been in business for 60 years as a family-owned full-service investigation company with hundreds of investigators and regional office nationwide. Our vibrant company culture, driven by core values of integrity, innovation, and excellence, fosters a supportive and collaborative environment where every individual is valued. We are committed to diversity and inclusion, encouraging applications from all backgrounds. Join us to make a meaningful impact and thrive in a positive, respectful workplace.
Requirements
Required Qualifications
3–5 years of experience in video production or video marketing, preferably in B2B or professional services
Strong proficiency with video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro)
Experience filming interviews and corporate content
Ability to translate complex or sensitive topics into clear, engaging video content
Strong storytelling, scripting, and visual communication skills
Experience managing multiple projects and deadlines
Preferred Qualifications
Familiarity with LinkedIn and YouTube marketing for B2B audiences
Motion graphics or animation experience
Understanding of content marketing and demand generation strategies
Comfort appearing on camera as a brand representative or social media personality
Experience creating or contributing to professional social media content for brand or recruitment purposes
Understanding of employer branding and talent attraction content in a B2B environment
Key Competencies
Detail-oriented with high professional standards
Comfortable working with senior stakeholders and subject-matter experts
Discreet, trustworthy, and respectful of confidential information
Self-directed with strong project management skills
Analytical mindset with creative execution
Confident, professional on-camera presence
Strong judgment in balancing authenticity with brand, legal, and confidentiality requirements
Start your career with a leader in the investigations industry that is financially stable, is experiencing growth, and whose history spans over 60 years!
Ready to make a difference? Apply now!All replies are confidentialEqual Opportunity Employer
PM18