Vice President of Marketing

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Company Summary
Medici is revolutionizing the healthcare system by delivering best-in-class preventive and complex condition care that dramatically improves outcomes, provides quick access to care, and significantly reduces medical costs. With the power of technology and an innovative health app, Medici enhances how patients engage with their care and achieve their health goals.

Medici offers virtual primary care, lifestyle medicine, mental health, physical therapy, cardiology, and more. With an ambitious growth trajectory, Medici is attracting and cultivating team members who embody our values and are passionate about our mission to rebuild healthcare into what it should be.

Benefits
We offer a comprehensive benefits package including health, dental, and vision insurance, a 401(k) retirement savings plan with company match, and paid time off.

Job Summary
We’re seeking an inspiring and innovative Vice President of Marketing to lead the charge in launching our game-changing health app on the App Store! This is your opportunity to build excitement, craft compelling consumer-focused marketing strategies, and leave a lasting mark on how people connect with their health. We’re searching for a dynamic, results-driven leader who thrives on creating impactful messaging, designing innovative digital campaigns, and mastering social media platforms like Instagram, TikTok, and Facebook. By incorporating influencer marketing and bold strategies, you’ll inspire audiences and fuel engagement. In this role, you’ll be at the forefront of driving user acquisition, elevating brand awareness, and delivering unparalleled customer experiences in a fast-paced, consumer-facing environment. From hands-on execution to big-picture strategic leadership, you’ll set the tone for a results-oriented, high-energy marketing culture.

Key Responsibilities:

• Consumer Marketing Strategy: Develop and execute consumer-focused marketing strategies to drive user acquisition and engagement, leveraging a wide range of channels including app-based marketing, social media, paid media, email, and SMS campaigns.
• Branding and Content Creation: Develop compelling consumer-focused content, testimonials, and campaigns to strengthen Medici’s brand and build trust with our target audience.
• Social Media and Influencer Marketing: Build a strong presence on social platforms (Facebook, Instagram, TikTok, etc.) and partner with influencers to amplify Medici’s messaging and drive consumer trust and engagement.
• Digital Marketing Innovation: Take a hands-on approach to digital marketing initiatives, testing and iterating on tactics to optimize performance and drive app downloads and usage.
• Data-Driven Decision Making: Utilize analytics to track campaign performance, user engagement, and acquisition metrics, using insights to refine strategies for maximum ROI.
• SEO and Website Optimization: Manage the company’s websites with a focus on driving traffic, enhancing user experience, and optimizing for SEO.
• Cross-Functional Leadership: Partner with diverse teams to align marketing initiatives with overarching business and technical objectives, driving cohesive messaging and a unified strategy that propels success.

Knowledge, Skills & Abilities:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10-14 years of experience in marketing, including at least 2 years in a Vice President of Marketing or equivalent role.
• Proven success in developing consumer-focused marketing strategies with demonstrated expertise in social media marketing, influencer partnerships, and app-based campaigns.
• Strong analytical skills, with a track record of using data to drive decisions and optimize marketing efforts.
• Experience with digital advertising tools and platforms, including Facebook Ads Manager, Google Ads, and TikTok for Business.
• Exceptional communication, presentation, and leadership skills, with the ability to influence and inspire teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Previous experience scaling marketing efforts in a start-up or growth-stage company is a plus.

Limitations and Disclaimer
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. All job descriptions are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other team members. This job description in no way states or implies that these are the only duties to be performed by the team member occupying this position. Team members will be required to follow any other job-related instructions and to perform other job-related duties requested by their team leader in compliance with federal and state laws. Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the team member must possess the abilities or aptitudes to perform each duty proficiently.

Equal Employment
Medici is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitals and Health Care