Sr. Product Marketing Manager - Partner Onboarding, Smart Eyewear Team

Sr. Product Marketing Manager - Partner Onboarding, Smart Eyewear Team

Job ID: 2872418 | Amazon Development Center U.S., Inc.

In this role you will lead business growth initiatives to reduce partner friction to onboard and expand the Smart Eyewear category. This role will focus on offline partner onboarding and success including developing training & onboarding programs, conceptualizing and running promotions with offline partners. This role requires strong cross-functional skills to lead initiatives to create smooth partner onboarding and day-to-day management. This visible, cross-functional role requires both strategic thinking (Think Big) and the ability to quickly Deliver Results. As a natural leader, the right candidate will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional. You will be excited about new technology and the opportunity to develop and grow the category.

Key job responsibilities

1. Align and drive partner onboarding and marketing working cross-functionally with marketing, product, legal, and engineering teams to grow the business.
2. Establish training as a business booster to generate growth and increase sell-through.
3. Deliver integrated sales tools to increase awareness and engagement for Echo Frames.
4. Develop retailer acquisition and engagement strategies for offline partners.
5. Define and measure key input and output metrics, ensuring they map to overarching annual goals and drive desired outcomes.
6. Manage executive and working-level relationships with partners and internal teams.
7. Influence cross-functional teams to ensure accountability for roadmaps and tasks.
8. Use insights from partners, market, competitive, and end-user research to provide input into features and functionality of the product and influence customer onboarding product roadmap.

About the team

Imagine being part of a team building the future of Smart Glasses with Alexa AI. Echo Frames (Amazon’s first Smart Glasses product) is just the beginning. Amazon is focused on bringing AI, technology, and design into a form that is familiar to millions of people in a way that has never been done before. If you are excited about pushing the envelope and developing brand new experiences that empower users to do more as they engage with the physical world, we would love to meet you.

BASIC QUALIFICATIONS

1. 6+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
4. Experience building, executing, and scaling cross-functional marketing programs.
5. Experience leading go-to-market for consumer software or hardware product launches.
6. Experience developing training materials and running offline partner promotions.

PREFERRED QUALIFICATIONS

1. Master's degree in management, business administration, economics, engineering, or marketing.
2. Experience in eyewear/Smart devices category.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.