H
Sr. Marketing Manager
Horseshoe Bay Resort
24 hours ago
Full-time
On-site
ABOUT THE OPPORTUNITY
Populus is looking for a Sr. Marketing Manager to help lead brand, marketing,
and storytelling for one of the most talked-about hotels to open in the U.S. in
years. You'll report to hotel leadership and work in close partnership with
Crescent's corporate marketing team, helping shape and execute the property's
marketing strategy day to day. This role moves fluidly between commercial
execution, cultural programming, and brand storytelling, with regular exposure
to ownership and leadership conversations.
ABOUT POPULUS
Populus is the first carbon positive hotel in the United States. Its
architecture is inspired by the aspen groves of Colorado, with a ground floor
built to feel like a forest floor, and a philosophy that runs through everything
from the furniture to the food. It sits at Civic Center Park, in the middle of
the city, not away from it. Guests come for the design; they stay for Pasque,
Stellar Jay, and Little Owl — and increasingly, because Populus has become a
gathering place for people who care about art, sustainability, food, and
community.
This role blends brand execution, community building, and commercial support in
one seat — helping shape how Denver, and the industry, understands what Populus
is building, while staying close to the numbers behind it: occupancy, direct
bookings, F&B performance, and return on every marketing dollar spent.
WHAT YOU'LL DO
Commercial Execution & Reporting
* Execute the marketing strategy and annual plan against revenue, occupancy,
and ownership targets; manage day-to-day budget tracking and agency
coordination against measurable return.
* Partner with Revenue Management and Sales to prioritize demand generation
across rooms, F&B, and events.
* Support the presentation of strategy and results to ownership and Crescent
leadership, translating brand work into commercial language and flagging risk
and opportunity early.
Brand, Programming & Storytelling
* Protect and evolve the Populus brand across every guest touchpoint, guiding
creative direction so photography, content, and campaigns feel unmistakably
Populus — with Pasque, Stellar Jay, Little Owl, and the hotel reading as one
coherent world.
* Develop signature programming and activations, partnering with the
Sustainability & Experience Manager to turn environmental commitments into
experiences guests can feel.
* Lead content strategy across social, digital, PR, and earned media, and help
build a digital-PR and press strategy that gets Populus written about by the
outlets that matter to this audience.
Community, Partnerships & People
* Build relationships with local artists, farmers, makers, and civic leaders,
representing Populus as a genuine participant in Denver's cultural and
business community.
* Develop partnerships — from art collaborations to nonprofit alignments — that
extend the brand's reach and credibility.
* Partner closely with the Sustainability & Experience Manager and work
cross-functionally with Operations, Revenue, and Sales.
WHAT MAKES YOU SUCCESSFUL
You're equally comfortable in a budget review and a creative review — you have a
point of view on design, culture, and brand, and you can also read a P&L. You've
helped build something from scratch, not just maintained a playbook someone
handed you. You care about sustainability because you actually care, not because
it tests well, and you coach instead of dictate.
THE POPULUS WAY
* Integrity — the highest environmental standard in every decision, not just
the visible ones.
* Bravery — a considered risk over playing it safe.
* Transparency — owning shortcomings as openly as wins.
* Interdependency — sharing what we know; partners and guests as collaborators,
not audiences.
* Thoughtfulness & Curiosity — deliberate decisions, better questions, staying
open to being wrong.
QUALIFICATIONS
* Bachelor's degree in Marketing, Communications, Business, Hospitality, or
related field.
* 4-6+ years of progressive marketing experience in lifestyle hospitality,
luxury, design, or consumer brands, with strong storytelling and a track
record of measurable commercial results.
* Experience supporting budgets, agencies, and cross-functional projects; team
lead or informal management experience is a plus.
* Fluency in digital marketing, social, PR, CRM, and paid media, with an eye
for when to lead personally and when to delegate.
* Genuine interest in sustainability, design, food and beverage, and community
— not just a hospitality resume.
* Preferred: experience with an independent or design-forward hotel brand, a
launch or repositioning, or a property with a strong sustainability mission.
WHY JOIN POPULUS
Populus isn't trying to be the next big thing in hospitality — it's already
redefining what a hotel can stand for, and this role sits close to the center of
that story. You'll help build brand and community work that outlasts a single
campaign, grow alongside a team that trusts you, and help prove a hotel can put
the planet first and still be one of the most talked-about places in Denver. If
that sounds like the job you've been waiting to be trusted with, we'd like to
meet you.
Populus is looking for a Sr. Marketing Manager to help lead brand, marketing,
and storytelling for one of the most talked-about hotels to open in the U.S. in
years. You'll report to hotel leadership and work in close partnership with
Crescent's corporate marketing team, helping shape and execute the property's
marketing strategy day to day. This role moves fluidly between commercial
execution, cultural programming, and brand storytelling, with regular exposure
to ownership and leadership conversations.
ABOUT POPULUS
Populus is the first carbon positive hotel in the United States. Its
architecture is inspired by the aspen groves of Colorado, with a ground floor
built to feel like a forest floor, and a philosophy that runs through everything
from the furniture to the food. It sits at Civic Center Park, in the middle of
the city, not away from it. Guests come for the design; they stay for Pasque,
Stellar Jay, and Little Owl — and increasingly, because Populus has become a
gathering place for people who care about art, sustainability, food, and
community.
This role blends brand execution, community building, and commercial support in
one seat — helping shape how Denver, and the industry, understands what Populus
is building, while staying close to the numbers behind it: occupancy, direct
bookings, F&B performance, and return on every marketing dollar spent.
WHAT YOU'LL DO
Commercial Execution & Reporting
* Execute the marketing strategy and annual plan against revenue, occupancy,
and ownership targets; manage day-to-day budget tracking and agency
coordination against measurable return.
* Partner with Revenue Management and Sales to prioritize demand generation
across rooms, F&B, and events.
* Support the presentation of strategy and results to ownership and Crescent
leadership, translating brand work into commercial language and flagging risk
and opportunity early.
Brand, Programming & Storytelling
* Protect and evolve the Populus brand across every guest touchpoint, guiding
creative direction so photography, content, and campaigns feel unmistakably
Populus — with Pasque, Stellar Jay, Little Owl, and the hotel reading as one
coherent world.
* Develop signature programming and activations, partnering with the
Sustainability & Experience Manager to turn environmental commitments into
experiences guests can feel.
* Lead content strategy across social, digital, PR, and earned media, and help
build a digital-PR and press strategy that gets Populus written about by the
outlets that matter to this audience.
Community, Partnerships & People
* Build relationships with local artists, farmers, makers, and civic leaders,
representing Populus as a genuine participant in Denver's cultural and
business community.
* Develop partnerships — from art collaborations to nonprofit alignments — that
extend the brand's reach and credibility.
* Partner closely with the Sustainability & Experience Manager and work
cross-functionally with Operations, Revenue, and Sales.
WHAT MAKES YOU SUCCESSFUL
You're equally comfortable in a budget review and a creative review — you have a
point of view on design, culture, and brand, and you can also read a P&L. You've
helped build something from scratch, not just maintained a playbook someone
handed you. You care about sustainability because you actually care, not because
it tests well, and you coach instead of dictate.
THE POPULUS WAY
* Integrity — the highest environmental standard in every decision, not just
the visible ones.
* Bravery — a considered risk over playing it safe.
* Transparency — owning shortcomings as openly as wins.
* Interdependency — sharing what we know; partners and guests as collaborators,
not audiences.
* Thoughtfulness & Curiosity — deliberate decisions, better questions, staying
open to being wrong.
QUALIFICATIONS
* Bachelor's degree in Marketing, Communications, Business, Hospitality, or
related field.
* 4-6+ years of progressive marketing experience in lifestyle hospitality,
luxury, design, or consumer brands, with strong storytelling and a track
record of measurable commercial results.
* Experience supporting budgets, agencies, and cross-functional projects; team
lead or informal management experience is a plus.
* Fluency in digital marketing, social, PR, CRM, and paid media, with an eye
for when to lead personally and when to delegate.
* Genuine interest in sustainability, design, food and beverage, and community
— not just a hospitality resume.
* Preferred: experience with an independent or design-forward hotel brand, a
launch or repositioning, or a property with a strong sustainability mission.
WHY JOIN POPULUS
Populus isn't trying to be the next big thing in hospitality — it's already
redefining what a hotel can stand for, and this role sits close to the center of
that story. You'll help build brand and community work that outlasts a single
campaign, grow alongside a team that trusts you, and help prove a hotel can put
the planet first and still be one of the most talked-about places in Denver. If
that sounds like the job you've been waiting to be trusted with, we'd like to
meet you.