Sr., Manager - Product Marketing

Select how often (in days) to receive an alert:

Working Location: MASSACHUSETTS, WALTHAM

Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.

Job Description

The Sr. Product Marketing Manager is a critical role within the Evident Global Product Management & Marketing (PMM) organization. Reporting to the Director, Global Product Marketing for the assigned business line and region, this senior leadership role is responsible for driving product marketing efforts, winning go-to-market strategy & tactical execution, customer demand, product vitality and sales growth for the assigned business line. The Sr. Product Marketing Manager is responsible for assigned product line(s) performance KPIs. This role closely collaborates with our Sales Team, Regional Marketing, and Global Product Management team.

The Sr. Product Marketing Manager is responsible for collecting and reporting enhanced market intelligence available in each region. This key Product Marketing responsibility is critical to our efforts to ensure that the Global PMM team knows our customers better than anyone else. Regional market intelligence includes, but is not limited to: VoC, VoS, win/loss root cause analysis, industry trends, market share, market opportunity in targeted segments, competitor activities/trends. Regional data must be maintained and regularly shared within the Global PMM team. This data is critical to properly guide our marketing campaigns (Global & Regional), our product development priorities, and our product roadmaps.

Hybrid work (Waltham, MA and remote)

Job Duties

1. Focus on feeding the development and maintenance of assigned product line(s) Product Road Map(s) (PRM). Work closely with regional sales leadership in order to develop a comprehensive understanding of market conditions, market trends, customer needs (met & unmet), and competitive market intelligence.
2. Define key market/customer segments for assigned product lines. Identify new market opportunities for business expansion, evaluate market share, and communicate our winning go-to-market value prop & messaging for existing and future products.
3. In close collaboration with Global Sales and Global Product Management teams, participate proactively in building relationships with strategic key accounts and opinion leaders who will influence broader market acceptance to drive growth in the long-run and support product development efforts.
4. Work with Director, Global Product Marketing, as well as other regional Product Marketing Managers, to coordinate and align winning go-to-market plans/initiatives, activities, and deliverables to the Global PMM team and other management stakeholders. Share and leverage success stories and best practices across the regions efficiently, and scale synergies at the global level.
5. Create and communicate annual marketing plans based on market trends, VoC & VoS, sales potentials and competitor analysis.
6. Participate actively in the global and regional marketing campaign strategy & tactical process (goals, planning, content creation, execution, KPIs) to drive customer demand (lead generation) and sales growth of assigned product line(s) and related NPI, ensuring proper alignment and execution as products are launched to the market.
7. Provide timely and complete roll-up of regional Product Marketing team activities, KPIs, Problem Solving Process documents, and PDCA Action Plan improvement initiatives.

Job Requirements

Education:
• Bachelor’s degree in engineering, Science, or related field. MBA is a plus.

Experience:
• 7+ Years Product Management and/or Product Marketing and/or Sales Experience in industrial market.

Skills:
• Strong business acumen and data analytical skills.
• Excellent understanding of targeted markets, customer segments and customer needs for assigned business line within the assigned region.
• Outstanding written and oral communication skills, interpersonal skills in a multi-cultural environment, and an ability to effectively interact at a senior executive level.
• Experience with NPI activities and driving marketing campaigns.
• Experience with product line strategy development and execution.
• Strong working knowledge of Microsoft Office 365 tools, especially Word, Excel, PowerPoint, Teams, SharePoint.

Other Considerations (travel/hours availability, etc.):
• Ability to travel within region and internationally up to 40%.

Many Evident positions are located at export-control-restricted work locations or require access to export-controlled information. To be considered for these positions, you must be a U.S. Persons. If hired, you must be able to provide valid proof of such status.

#hybrid

We realize work isn’t just a job to you.

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.

EVIDENT is passionate about the solutions it creates for the life sciences, and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Olympus has manufactured microscopes since the company’s founding in 1919. Today, EVIDENT is a leading manufacturer of optical and digital microscope systems for life science solutions. EVIDENT’s Life Sciences division supplies microscope systems for biological use in clinical, research, and educational applications.

It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Posting Notes: || United States (US) || Massachusetts (US-MA) || Waltham ||