Full-Time • San Diego, CA (In-Person Preferred) • BJJ & Combat Sports Industry
Base Salary Range - $68,000-$80,000/year (DOE)
Kingz Kimonos (kingz.com) is a leading Brazilian Jiu-Jitsu apparel and gear brand. Since 2011, we have been committed to creating high-quality, performance-driven products for BJJ practitioners worldwide. Our gear is trusted by athletes at every level — from beginners to world champions.
THE ROLE
Our leadership team sets the overall brand vision and approves creative direction. We need a strategist who can translate that vision into a sharp, executable digital plan — and then carry it out. You will develop content strategies, propose campaigns, manage our social platforms and newsletters, and bring data-driven recommendations back to leadership. This is not a pure execution role. You are expected to think, plan, present, and deliver.
YOUR RESPONSIBILITIES
Strategy & Planning
* Develop monthly and quarterly social media and email strategies and present them to leadership for approval.
* Research platform trends, competitor activity, and audience behavior to inform recommendations.
* Define content themes, campaign calendars, and KPIs in alignment with brand goals.
* Identify growth opportunities across platforms and propose initiatives proactively.
Social Media Execution
* Create, schedule, and publish content across Instagram, TikTok, Facebook, YouTube, and X.
* Write copy that reflects the Kingz voice with consistency and authenticity.
* Manage community engagement — respond to comments, DMs, and interactions with care.
* Analyze performance data and deliver clear monthly reports to the team with actionable insights.
Newsletter & Email
* Write, design, and deploy email campaigns for product launches, events, and athlete stories.
* Build and manage segmented lists to improve targeting and relevance.
* Test subject lines, send times, and content formats to continuously improve results.
* Own list health, unsubscribe rates, and deliverability.
Brand & Communications
* Ensure the Kingz voice is applied consistently across all digital touchpoints.
* Support product launches, event campaigns, and athlete partnerships with coordinated messaging.
* Collaborate with the team on campaign briefs and timelines.
REQUIREMENTS
* 3–5 years of social media and digital marketing experience — a portfolio showing strategy and results is required.
* Demonstrated ability to develop strategies, not just execute tasks — show us campaigns you have planned from concept to results.
* Experience in sports, combat sports, or fitness is strongly preferred. A passion for BJJ or martial arts is a major plus.
* Strong copywriting and brand voice skills — you write content that resonates and converts.
* Fluent in analytics — you know how to read platform data, identify what matters, and adjust accordingly.
* Proficient with email and social tools (Klaviyo, Meta Business Suite, etc.).
* Self-directed and communicative — you bring ideas forward, flag issues early, and manage your workload without hand-holding.
* San Diego-based and in-person is strongly preferred. Remote candidates with exceptional skills and a strong fit for the Kingz brand will be considered.
WHY JOIN US
Here is what this role offers:
* Strategic influence. You will bring recommendations to leadership and see your ideas shape the brand’s digital presence.
* A brand worth building. Kingz is respected globally in the BJJ community. The work you do here reaches real athletes and real fans.
* A collaborative team. You will work closely with leadership and a team that cares about the brand, the sport, and getting things right.
* Gear and product allowance — you will represent what you wear.
* Access to events, tournaments, and athlete activations — you will be close to the community you are building for.
HOW TO APPLY
Submit the following with your application:
* A portfolio with strategy samples and results — we want to see what you planned, what you executed, and what happened.
* Bonus: If you train BJJ or have a background in martial arts, tell us about it.
Applications without a portfolio will not be considered.