Job Details
Job Location: RIHS Austin Regional Office - Austin, TX 78727
Position Type: Full Time
The Social Media Coordinator will collaborate with corporate, business line, and skilled nursing facility team members to further build a cohesive brand identity online and create engaging content across all social media platforms.
This position does allow for remote work, however candidates must reside in Texas.
Essential Functions:
Create and execute engaging social media campaigns to increase brand awareness and drive engagement with our brands
Use a consistent brand voice, image, and messaging for our online presence
Manage day-to-day social media activities, including content creation, posting, and monitoring of website traffic from social channels
Engage with our community by responding to comments, reviews, messages, and queries in a timely manner and report to the necessary parties as needed
Collaborate with cross-functional teams for overall marketing goals and to ensure alignment of social media efforts with the missions of our multiple business lines
Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement
Confirm appropriate consents are on file to share information
Other duties as assigned
Skills & Expectations:
Work in a fast-paced environment, adapting to changing priorities and tight deadlines
Stay up-to-date with the latest social media best practices, trends, and technologies, including the evolving landscape of AI tools for content creation
Excellent written and verbal communication skills
Strong attention to detail and proofreading abilities
Mindfulness of industry regulations regarding patient/resident privacy
Proficiency in creating digital content, graphics, and editing images for social media posting
Exercise discretion and independent judgment
Qualifications
Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field
Proven work experience as a Social Media Coordinator, Content Creator, or similar role is preferred
Familiarity with social listening tools and platforms is preferred
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics, is preferred