Job Details
Job Location: Headquarters - BATON ROUGE, LA 70809
Position Type: Full Time
Job Category: Marketing
Weiler Plastic Surgery is seeking a creative and organized Social Media Coordinator to manage content across Instagram, Facebook, and TikTok. This role is responsible for planning and posting engaging content—including surgical, injectable, aesthetic, and office-related topics.
Key duties include managing a monthly content calendar, promoting specials and events, coordinating influencer partnerships, responding to messages and comments, and designing graphics via Canva for social media, email newsletters, and digital signage. This role also supports website updates, email marketing through MailChimp, and event coordination. Strong communication, design skills, and a passion for aesthetics are essential.
Role and Responsibilities
Social Media
Should include Surgical, Injectables, Aesthetics, Office Fun, Informational Content
At least 3 surgical per week
Social media calendar planned out at least 1 month in advance
Respond to all messages and comments
Instagram, Facebook, and TikTok
Promote monthly marketing specials and events across all platforms
Manage influencer programs and contracts
Graphic Design
Efficient in Canva to create email newsletters
Office promotional graphics
Billboard and digital signage
Social Media ad creative
WPS website
Work with Etna to manage back end of weilerplasticsurgery.com
Update monthly specials page each month
Update New Provider Headshots and Bios
Monthly Newsletter - MailChimp
To be sent out on the 1st of each month or first Monday
Create Newsletter for approval by the 15th of the month prior
Additional email marketing for events, promotions, flash sales and special reminders
Monthly specials
Specials for the previous month should be finalized by the 15th of the month prior
Specials are to be uploaded to the WPS website on the 1st of each month
Email specials to staff on the 1st of each month -- Prior to sending out to patients!
Manage Photo Consents
Website photo uploads
Upload 5 before and after pictures per week to website
Blog comments
Respond to reviews - Positive + Negative - Google, Realself, Facebook
Help with Events Including Customer Appreciation in April, Bootox in October, and all smaller events in between
Monthly, Quarterly and Yearly calendar for advertising/monthly specials
Implementation of Marketing Calendar (parties, events, trainings, etc)
Help set up and order for parties and events
Come up with ideas to help grow each location
Generate partnerships with local businesses
Coordinate with Influencers
Keep track of donations/sponsorships
Qualifications
Minimum Education and Experience Requirements
1-2 years of Social Media management
Excellent organizational skills and attention to detail.
Strong communication skills and ability to work collaboratively in a team environment.
Preferred Education or Experience
Experience in the medical or aesthetics industry.
Knowledge of graphic design and content creation