Description
Position: Social Media and Content Specialist
Pay Range: $29.38 to $33.50 per hour
FLSA Classification: Non-exempt
This is a hybrid role based in Arcadia, CA. Please include any relevant links to your portfolio.
Join the Team That Puts Community First!
Foothill Credit Union isn’t just a financial institution—we’re a trusted partner proudly rooted in the heart of the San Gabriel Valley. For decades, we’ve been serving educators, healthcare professionals, municipal employees, families, and more than 250 local businesses with one mission: to improve our members' financial health.
Our commitment to excellence speaks for itself:
Five-Star Rating from Bauer Financial—placing us among the best in the industry.
CUNA’s 2021 Member Benefits Top Performance Award for delivering an average direct benefit of $690 per member household.
#1 in California for 2024 in the overall return of value to members among peer credit unions ($700MM–$1B), according to Callahan & Associates.
But we’re more than numbers—we’re a community advocate. Through partnerships, events, sponsorships, and fundraising, we give back to the people and organizations that make the San Gabriel Valley thrive. When you join Foothill, you’re not just building a career—you’re making a difference.
Ready to be part of something bigger? Apply today and help us continue to raise the bar for service, innovation, and community impact!
Benefits and Perks:
100% covered Medical/Dental/Vision for Team Members
401(k) plan with match
Profit-Sharing Plan
Paid Holidays
Paid Time-Off
And more!
What You'll Do: The Social Media and Content Specialist (SMCS) combines strong design expertise with hands-on content production, including concepting, filming, and editing social-first video (such as Reels and TikToks) that resonates with our audience. The SMCS supports the marketing team through consistent, on-brand creative execution that drives fast, effective campaign delivery. This role is perfect for someone who enjoys crafting compelling visuals, managing content calendars, and contributing to campaign execution. Ideal candidates will have excellent communication skills, a keen eye for design, and experience using generative AI tools for research, ideation, and scaling creative output.
Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required but may not be all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
Social Media & Content Creation
Under the guidance of Marketing leadership, design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms while ensuring consistency in brand voice
Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
Follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
Create and implement content plans to drive engagement and conversions
Analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjust strategies to optimize results
Partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
Coordinate revisions and approvals with internal stakeholders, ensuring adequate time for review
Under the guidance of Marketing leadership, create visually appealing content using design templates, and edit for accuracy, clarity, and quality
Collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
Capture member reviews, testimonials, and social media mention to create content that leverages social proof, builds trust, and enhances credibility
Monitor social interactions on Google and Yelp pages and other platforms by responding to comments, messages, mentions, and reviews to build meaningful community relationships
Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact
Create and maintain content calendars, ensuring timely delivery of marketing assets
Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant
Maintain an organized repository of creative files, templates, and project archives
Visual Design & Campaign Support
Translate campaign concepts into visual assets that drive engagement and clarity
Following and adhering to the department’s marketing guidelines, the SMS will produce flyers, posters, branch signage, event materials, and templates
Produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objective
Design bite-sized, visually engaging content that captures attention and encourages sharing and interaction
Create content with a focus on user experience, ensuring readability and visual appeal.
Prepare files for print and manage production specifications as needed
Repurpose content across multiple platforms, tailoring it to each channel’s audience and format
Stay updated on design trends and industry best practices to keep creative assets fresh and modern
Requirements
Experience/Education Requirements:
Bachelor’s degree in Marketing, Communications, Design, or equivalent experience
Minimum two (2) years of experience in content creation, social media, multimedia design, or marketing
Proficiency in Canva Pro and Adobe Creative Suite
Experience with both B2C and B2B brands in consumer tech, fintech, financial services, or other regulated industries preferred
Other Essential Skills and Abilities:
Strong sense of layout, spacing, color, and typography
Ability to manage multiple deadlines and stay organized
Proficient in generative AI tools with a strong willingness to upskill
Familiarity with platform algorithms, trends, and audience engagement strategies
Ability to use marketing automation systems, preferably HubSpot.
Strong project management skills with the ability to prioritize and meet deadlines
Excellent communication and teamwork skills
Knowledge of financial marketing compliance and disclosure standards is a plus
Proficiency in Microsoft Office Products (e.g., Word, Excel, PowerPoint)
Ability to quickly assess problems and devise viable, effective solutions as issues arise
Strong ability and willingness to collaborate in a team environment and contribute to team efforts
Foothill Credit Union is an Equal Opportunity Employer and does not discriminate against any team member or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, intersectionality, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.