Senior Social Analyst

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

As a Social Analyst/Community Manager at Razorfish, you will be joining our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. As a Senior Community Manager, you will be working on an automotive brand to create social-first experiences that break through feeds across TikTok, Instagram, YouTube, Facebook and X. Your primary responsibility is to foster and grow a vibrant online community of deeply engaged fans for all of the client’s social channels.

Leveraging your proven expertise in social marketing and community building, you will be responsible for cultivating positive relationships with our audience. Your day-to-day tasks will include monitoring all conversations on each channel, reacting to conversations and directly engaging with fans, proactively trend mining and looking for opportunistic ways to engage, responding to inquiries and reporting on the success of our content.

You'll partner with the broader team to feed insights about the community (what they love, hate, think and feel) to inform creative content and other marketing initiatives - ensuring everything we are creating and publishing is resonating with the brand’s fans.

The perfect person for this role is someone who has a passion for creating meaningful connections, excellent communication skills, and a proactive approach to community management. If you thrive in a dynamic environment and are eager to contribute to the growth of an exciting community, we invite you to join our team!

• Foster and grow a vibrant social community of fans across various social channels
• Use keywords to monitor and listen to relevant mentions
• Respond promptly to community queries, comments and concerns - demonstrating a strong customer-first approach
• Support the preparation of various reporting, including but not limited to viewership performance, brand health and sentiment
• Cultivate and maintain positive relationships with community members, influencers and brand advocates - using knowledge from shows to spark lively on-brand dialogues
• Follow and implement an already-established crisis escalation plan - navigating and addressing challenging situations with a strategic and measured approach to maintain a positive online community environment
• Implement community guidelines and enforce content policies to ensure a positive and inclusive fan experience
• Develop weekly, monthly and quarterly social reporting for all social channels in close collaboration with paid media team, ensuring the content being posted is hitting and exceeding benchmarks and growth goals
• Be on the forefront of real-time trends and culturally relevant moments - doing “trend-mining” to find relevant ways to proactively insert the brand/shows into the conversation in a way that will spark conversation
• Stay up to date on current events, providing the client with recommendations as it relates to brand safety and social engagement
• Provide sentiment classification to identify audiences’ reception and to accurately report on developments to the company’s stakeholders
• Function as an extension of the brand on social by being extremely well-versed in client’s tone and voice
• Assist with content planning across social channels including helping to input into monthly, tentpole and ad-hoc content briefs – working closely with the Social Strategist
• Publish content calendars for multiple social profiles, ensuring maximum visibility and reach of content assets
• Review and approve all social assets from Creative Team and develop copy/appropriate hashtags to accompany content – ensuring 100% accuracy prior to publishing

• 3 – 5 years working as a community manager for an agency or large brand
• Direct experience in community management with the ability to showcase samples of previous work
• Expert understanding of all major social platforms including their formats features, and algorithms
• Experience using social tools including Netbase/Quid, Emplifi, Tagger, Sprinklr, Sprout, Affinio
• Experience understanding and using data to inform community-based decisions, including audience insights, cultural trends and analytics
• Excellent written and verbal communication skills with ability to present ideas and information clearly
• Keen eye for detail is a must

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785 - $87,900 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/11/2025.