About the role
We are seeking a Senior SEM Account Manager to join our fast-paced digital marketing agency and lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused clients. This role is ideal for an experienced paid media professional who combines strong analytical thinking, client-facing leadership, and operational organization within a collaborative agency environment.
The ideal candidate has deep hands-on experience building and optimizing paid media campaigns while also leading performance analysis, strategic planning, and cross-functional execution across Creative, CRO, Analytics, and Development teams.
This is a high-impact role with significant ownership, visibility, and growth potential.
What you'll do
Build, launch, manage, and optimize paid media campaigns across:
Google Ads (Search, Performance Max, Display, YouTube)
Microsoft Ads
Meta (Facebook / Instagram)
Additional platforms including LinkedIn, TikTok, Criteo, AdRoll, and other emerging channels
Manage a focused portfolio of larger lead generation accounts with complex funnels and aggressive growth goals
Lead client-facing performance reviews, strategic planning sessions, and growth discussions
Analyze campaign, funnel, and conversion data to identify optimization opportunities and performance trends
Develop forecasting models, budget allocation recommendations, and KPI reporting frameworks
Collaborate cross-functionally with CRO, Creative, SEO, Analytics, and Development teams to improve conversion performance and user journey outcomes
Translate business objectives into actionable media, landing page, and testing strategies
Manage workflows, timelines, and campaign execution using project management platforms such as Jira and Confluence
Coordinate deliverables across internal teams while maintaining accountability and execution quality
Implement and troubleshoot tracking solutions using GA4, GTM, platform pixels, and conversion APIs
Maintain strong organizational discipline while balancing multiple priorities and deadlines
Qualifications
5+ years of SEM / Paid Media experience within a digital marketing agency environment
Proven experience managing larger lead generation-focused accounts
Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta platforms
Demonstrated ability to build, implement, manage, and optimize paid marketing campaigns from strategy through execution
Advanced analytical skills with experience interpreting performance data and translating insights into strategic recommendations
Strong proficiency in GA4, Google Tag Manager, Excel, and Google Sheets
Experience with data visualization and reporting tools such as Power BI, Looker Studio, or BigQuery preferred
Experience working cross-functionally with CRO and Creative teams in a testing and optimization-focused environment
Familiarity with A/B testing strategy, landing page optimization, and conversion funnel analysis
Experience using Jira, Confluence, and structured project management workflows within collaborative agency teams
Strong client communication and presentation skills
Highly organized with the ability to manage competing priorities in a fast-paced environment
Why Join Us
High-growth agency environment with strong career advancement opportunities
Strategic ownership over meaningful client accounts
Collaborative culture with integrated Paid Media, CRO, Creative, and Analytics teams
Opportunity to influence performance strategy and client growth at scale