T
Senior Product Marketing Manager
tryopine.com
4 hours ago
Full-time
On-site
Company: Opine (tryopine.com)
Location: Raleigh or Durham, NC (required)
Reports to: Adam Root, Head of Growth
Type: Full-time
ABOUT OPINE
Opine is the AI-ready context layer for revenue teams running complex, technical
sales cycles. We capture every revenue signal (calls, email, chat, CRM, tickets,
product usage, and documents) and turn it into structured, permission-scoped
customer context that stays current in real time. Revenue teams put that context
to work through Opine’s revenue intelligence, workflows, and agent builder,
automating the manual work around deals: CRM updates, opportunity scoring, deal
risk alerts, win/loss analysis, and post-sales handoffs. The same context powers
the AI tools teams already use. Claude, ChatGPT, Cursor, and custom agents
connect through Opine’s MCP, API, and SQL exports, so whatever runs on top
performs better.
Presales and revenue teams at Docker, Snyk, Tailscale, Gainsight, Saviynt,
Rapid7, F5, and MaintainX run on Opine, and Gainsight saw 3x closed-won revenue
per SE hour. We’re a seed-stage, venture-backed company based in North Carolina,
and we’re scaling an aggressive content-led growth motion as Opine expands from
presales into the broader revenue organization.
ABOUT THE ROLE
You will be Opine's first product marketing hire, owning product marketing
content and sales enablement: translating what our product does into content
that moves buyers through every stage of their journey, and making sure every
internal customer-facing team can articulate what we shipped and why it matters.
This is a hands-on writing and enablement role embedded in a small, fast-moving
growth team. The output expectations are high: you will ship constantly. You
will work directly with the Head of Growth to collaborate daily with marketing,
growth, product, and engineering.
WHAT YOU'LL DO
Buyer journey content production. Write and produce editorial content mapped to
a structured, multi-stage buyer journey, from prospects who don't yet recognize
the problem through active evaluations. Formats include long-form blog posts,
research reports, diagnostic guides, interactive self-assessments and
calculators, whitepapers, buyer's and comparison guides, and account-specific
evaluation materials, among others. Each piece targets a specific stage of buyer
awareness, maps to a specific product capability area, and speaks credibly to a
technical audience of presales leaders, sales engineers, RevOps, and revenue
executives.
Feature release communication. Attend weekly all-hands and review product change
logs to stay current on everything shipped. Turn new features into clear,
well-written blog posts explaining what the feature is, the problem it solves,
and how it works. Own release email campaigns end-to-end, including audience
segmentation in HubSpot, for two distinct tracks: existing customers get how-to
focused emails walking them through using the new functionality, while
prospective customers get value-focused campaigns positioning the same releases
around the problems they solve and why they strengthen the case for adopting
Opine.
Founder and CRO ghostwriting. Ghostwrite LinkedIn posts for our CTO announcing
and explaining new feature releases, in their voice, translating technical
capability into narratives that resonate with revenue leaders.
Sales enablement. Prepare battle cards and presentations that equip sales to
communicate Opine's value, differentiation, and competitive positioning in live
deals.
Internal enablement. Share new feature releases and messaging with customer
success, support, sales, and sales engineering so every customer-facing team
communicates new capabilities accurately and consistently.
Everything else. Take on any and all other tasks assigned by the Head of Growth.
We're an early-stage startup and priorities change fast, so expect to pitch in
wherever the team needs it.
Cross-functional collaboration. Partner with marketing, growth, product, and
engineering to do all of the above: pulling technical detail from engineering,
roadmap context from product, and distribution strategy from growth and
marketing.
WHAT SUCCESS LOOKS LIKE IN 90 DAYS
* Every product release ships with a blog post and both email tracks (customer
and prospect) without prompting
* Founders are publishing ghostwritten release posts on LinkedIn on a regular
cadence
* Sales has an up-to-date battle card set they actually use in live deals
* Your first buyer journey content pieces are published and mapped to their
target stages
WHAT WE'RE LOOKING FOR
* 3–6 years in product marketing at a B2B SaaS company; experience marketing to
technical revenue-team buyers strongly preferred
* Proven, exceptional writing ability across formats, from a 2,000-word
diagnostic guide to a 150-word founder LinkedIn post. Include past writing
examples with your application
* Ability to sit in a product all-hands or read a changelog and independently
translate it into customer-facing content without heavy briefing
* Comfort ghostwriting in someone else's voice
* Experience building sales enablement assets (battle cards, decks, competitive
positioning)
* Enough technical fluency to write credibly about CRM integrations, AI-driven
workflows, and sales engineering work
* Self-directed operator comfortable owning a broad surface area in an
early-stage environment
* Authorized to work in the United States
NICE TO HAVE
* Background in or adjacent to presales, sales engineering, or RevOps
* Experience with HubSpot, Linear, and modern content/SEO tooling
* Familiarity with buyer-journey or ABM-driven content frameworks
COMPENSATION & BENEFITS
* Base salary: $100,000–$110,000
* Unlimited PTO
* Monthly expense account for travel and tools
* Benefits package
EQUAL OPPORTUNITY
Opine is an equal opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, age, disability, veteran
status, or any other characteristic protected by applicable law.
Location: Raleigh or Durham, NC (required)
Reports to: Adam Root, Head of Growth
Type: Full-time
ABOUT OPINE
Opine is the AI-ready context layer for revenue teams running complex, technical
sales cycles. We capture every revenue signal (calls, email, chat, CRM, tickets,
product usage, and documents) and turn it into structured, permission-scoped
customer context that stays current in real time. Revenue teams put that context
to work through Opine’s revenue intelligence, workflows, and agent builder,
automating the manual work around deals: CRM updates, opportunity scoring, deal
risk alerts, win/loss analysis, and post-sales handoffs. The same context powers
the AI tools teams already use. Claude, ChatGPT, Cursor, and custom agents
connect through Opine’s MCP, API, and SQL exports, so whatever runs on top
performs better.
Presales and revenue teams at Docker, Snyk, Tailscale, Gainsight, Saviynt,
Rapid7, F5, and MaintainX run on Opine, and Gainsight saw 3x closed-won revenue
per SE hour. We’re a seed-stage, venture-backed company based in North Carolina,
and we’re scaling an aggressive content-led growth motion as Opine expands from
presales into the broader revenue organization.
ABOUT THE ROLE
You will be Opine's first product marketing hire, owning product marketing
content and sales enablement: translating what our product does into content
that moves buyers through every stage of their journey, and making sure every
internal customer-facing team can articulate what we shipped and why it matters.
This is a hands-on writing and enablement role embedded in a small, fast-moving
growth team. The output expectations are high: you will ship constantly. You
will work directly with the Head of Growth to collaborate daily with marketing,
growth, product, and engineering.
WHAT YOU'LL DO
Buyer journey content production. Write and produce editorial content mapped to
a structured, multi-stage buyer journey, from prospects who don't yet recognize
the problem through active evaluations. Formats include long-form blog posts,
research reports, diagnostic guides, interactive self-assessments and
calculators, whitepapers, buyer's and comparison guides, and account-specific
evaluation materials, among others. Each piece targets a specific stage of buyer
awareness, maps to a specific product capability area, and speaks credibly to a
technical audience of presales leaders, sales engineers, RevOps, and revenue
executives.
Feature release communication. Attend weekly all-hands and review product change
logs to stay current on everything shipped. Turn new features into clear,
well-written blog posts explaining what the feature is, the problem it solves,
and how it works. Own release email campaigns end-to-end, including audience
segmentation in HubSpot, for two distinct tracks: existing customers get how-to
focused emails walking them through using the new functionality, while
prospective customers get value-focused campaigns positioning the same releases
around the problems they solve and why they strengthen the case for adopting
Opine.
Founder and CRO ghostwriting. Ghostwrite LinkedIn posts for our CTO announcing
and explaining new feature releases, in their voice, translating technical
capability into narratives that resonate with revenue leaders.
Sales enablement. Prepare battle cards and presentations that equip sales to
communicate Opine's value, differentiation, and competitive positioning in live
deals.
Internal enablement. Share new feature releases and messaging with customer
success, support, sales, and sales engineering so every customer-facing team
communicates new capabilities accurately and consistently.
Everything else. Take on any and all other tasks assigned by the Head of Growth.
We're an early-stage startup and priorities change fast, so expect to pitch in
wherever the team needs it.
Cross-functional collaboration. Partner with marketing, growth, product, and
engineering to do all of the above: pulling technical detail from engineering,
roadmap context from product, and distribution strategy from growth and
marketing.
WHAT SUCCESS LOOKS LIKE IN 90 DAYS
* Every product release ships with a blog post and both email tracks (customer
and prospect) without prompting
* Founders are publishing ghostwritten release posts on LinkedIn on a regular
cadence
* Sales has an up-to-date battle card set they actually use in live deals
* Your first buyer journey content pieces are published and mapped to their
target stages
WHAT WE'RE LOOKING FOR
* 3–6 years in product marketing at a B2B SaaS company; experience marketing to
technical revenue-team buyers strongly preferred
* Proven, exceptional writing ability across formats, from a 2,000-word
diagnostic guide to a 150-word founder LinkedIn post. Include past writing
examples with your application
* Ability to sit in a product all-hands or read a changelog and independently
translate it into customer-facing content without heavy briefing
* Comfort ghostwriting in someone else's voice
* Experience building sales enablement assets (battle cards, decks, competitive
positioning)
* Enough technical fluency to write credibly about CRM integrations, AI-driven
workflows, and sales engineering work
* Self-directed operator comfortable owning a broad surface area in an
early-stage environment
* Authorized to work in the United States
NICE TO HAVE
* Background in or adjacent to presales, sales engineering, or RevOps
* Experience with HubSpot, Linear, and modern content/SEO tooling
* Familiarity with buyer-journey or ABM-driven content frameworks
COMPENSATION & BENEFITS
* Base salary: $100,000–$110,000
* Unlimited PTO
* Monthly expense account for travel and tools
* Benefits package
EQUAL OPPORTUNITY
Opine is an equal opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, age, disability, veteran
status, or any other characteristic protected by applicable law.