ABOUT PERCEPTYX
At Perceptyx, we’re on a mission to help organizations turn employee insights
into measurable impact. Our AI-enabled employee experience platform leverages
the science of listening, behavioral nudges, and predictive analytics to help
clients elevate engagement, retention, and performance. We’re a team of
innovators fueled by purpose, collaboration, and excellence — and we’re looking
for someone who wants to play at the highest level.
THE ROLE
The Senior Product Marketing Manager will drive the go-to-market (GTM) strategy
and execution for Perceptyx's products and solutions. This role serves as a
critical bridge between Product, Marketing, and Sales, translating technical
capabilities into compelling market positioning and value propositions that
resonate with senior Learning & Development (L&D), Employee Experience (EX), and
HR buyers at enterprise organizations.
As a senior individual contributor, you will act as the “CMO” for your
portfolio, owning the end-to-end product marketing lifecycle. You will build
deep market expertise in the L&D space while embedding directly into sales
motions to support active opportunities and refine positioning based on
real-world feedback.
WHAT YOU’LL DO
* Go-to-Market Strategy & Execution: Develop and execute comprehensive GTM
strategies, including market validation, positioning, messaging, pricing,
packaging, and launch planning. Lead cross-functional coordination for
product launches.
* Sales Alignment & Enablement: Serve as a Subject Matter Expert (SME) on
active deals. Participate in sales calls and pipeline reviews to support
positioning and objection handling. Create pitch decks, talk tracks, and
competitive battlecards.
* Market Expertise & Intelligence: Become the internal authority on market
trends and buyer priorities. Maintain a systematic research practice and
leverage AI tools to track competitor moves and analyst insights.
* Positioning, Messaging & Content: Craft differentiated messaging that
resonates with economic buyers. Partner with Customer Marketing to secure
case studies and testimonials tied to business outcomes.
* Operational Excellence: Proactively identify opportunities to improve team
efficiency through AI and automation. Manage cross-functional projects with
clear documentation and transparent communication.
* Innovation & Experimentation: Champion creative approaches to product
marketing, treating each product in your portfolio as a business to grow.
Pilot new content formats and emerging marketing technologies.
WHAT YOU BRING
* Experience: 10+ years of marketing experience in B2B SaaS, with at least 3
years specifically in Product Marketing.
* Education: Bachelor's degree in Marketing, Business, Communications, or a
related field.
* GTM Mastery: Proven experience developing and executing strategies for new
products, including competitive analysis and win-loss programs.
* Sales Collaboration: Demonstrated ability to support active sales
opportunities and deliver high-impact enablement programs.
* Communication & Storytelling: Exceptional written and verbal skills with a
knack for crafting compelling narratives that resonate with enterprise
buyers.
* AI Proficiency: Proficiency with LLMs (Gemini, ChatGPT, or Claude) and a
desire to innovate marketing operations using AI tools.
* Technical Stack: Proficiency in Salesforce, Slack, Google Workspace, and
project management software (e.g., Monday.com).
* Domain Knowledge (Preferred): Experience in HR technology, employee
experience, or L&D software markets.
OUR INTERVIEW PROCESS & AI TRANSPARENCY
At Perceptyx, we value your time and want our interviewers to be fully engaged
in the conversation.
* Note-Taking: We use Metaview.ai to record and summarize our interviews. This
allows our hiring team to focus on you rather than typing notes, ensuring a
fairer and more accurate evaluation of your experience.
* AI Disclosure: While we use AI to assist in summarizing interview data, all
final hiring decisions are made by Perceptyx employees. We do not use
automated tools as the sole basis for selecting or rejecting candidates.
* Your Choice (Opt-Out): Participation in recorded interviews is voluntary. If
you prefer not to have your interview recorded via Metaview, please notify
your recruiter prior to the start of the session. Opting out will not
negatively impact your candidacy.
COMPENSATION & BENEFITS
Salary Range: US: $30,000-$140,000 USD per year // Canada: $120,000-$130,000 CAD
per year.
Note: Final compensation is determined by factors including experience,
geography, and skills.
Benefits: Comprehensive medical, dental, and vision insurance; [401k/RRSP]
matching; generous PTO and paid holidays; parental leave; and professional
development budget.
Perceptyx is an equal opportunity employer committed to a diverse workforce.
* Perceptyx is an EEO/AA/Minority/Female/Disability/Veteran employer. In
compliance with the ADA and applicable state/local law, Perceptyx will
provide reasonable accommodations to qualified individuals with disabilities.
* In accordance with the Accessibility for Ontarians with Disabilities Act
(AODA), Perceptyx provides accommodations for people with disabilities
throughout the recruitment process. If you require an accommodation, please
let us know.