B
Senior Marketing Specialist
Brown and Caldwell
17 hours ago
Full-time
On-site
The Senior Marketing Specialist role focuses on performing a broad range of
complex marketing support tasks. This role works closely with senior leaders
supporting sales/marketing and business development efforts, including proposal
tracking; creation of persuasive proposals, presentations, and marketing
materials; and maintenance of systems and tools to promote overall efficiency
and effectiveness.
Responsibilities
* Partner with Sales Leaders and pursuit teams to advance our position and
deliver proposals that resonate with our clients responsibilities include
coordinating all elements of pursuits such as strategy development,
messaging, content development, formatting, proofreading, coordination with
graphics, editing/review, compliance, brand adherence, with a strong focus on
efficient and timely production. Ability to direct and lead interview
preparation and coaching of technical staff as required.
* Partner with CSMs to understand and respond to client requests, needs,
meetings, and events. Provide general business development support to
facilitate client contact, including assembling information packages;
connecting CSMs to other clients, experts, and opportunities within the
organization; organizing client workshops and special events; and maintaining
marketing files.
* Coordinate with other marketers and senior technical staff to implement
growth strategies. Support communications and branding efforts to enhance
BC’s position in the market. Provide planning support for regional
conferences to maximize presence and investment.
* Facilitate client service team and pursuit-related meetings, including
working with external teaming partners.
* Manage processes to create and maintain well-organized, up-to-date
qualifications statements, project descriptions, and resumes that reflect
firm strengths and client benefits. Provide timely entry of accurate and
complete opportunity information and products in company tracking system.
Contributes to/provides training on best practices. Contributes to company
marketing process improvements to support efficiency and overall sales
program effectiveness.
* Support higher level marketing and sales efforts with strategic messaging and
detailed competitor research and analysis.
* Perform competitiveness research and analysis to enhance competitive
advantage.
* Maintain marketing information systems, ensuring accurate data and
information are available for strategy development, including maintenance of
sales funnel.
* Plan for industry conference engagements and marketing-related events to
increase exposure and networking opportunities.
* Lead the development of proposals, effectively articulating the
organization’s value proposition.
* Facilitate interview coaching and development to ensure consistent and
powerful messaging.
* Flexibility to adapt and execute various additional assignments based on
evolving needs.
Mentorship
* May provide mentorship, guidance, support, and knowledge-sharing to help
less experienced team members develop their skills and grow within their
roles.
Skills and Competencies
* Strong understanding of marketing principles and tactics.
* Proven ability to conduct competitor research and analysis.
* Strong proficiency in proposal development and strategic messaging.
* Skilled in maintaining sales funnel management and data management.
* Strong written and oral communication skills to effectively convey strategic
messaging.
* Strong proficiency in using marketing information systems.
* Proficiency in the planning and execution of conference engagement
strategies.
Experience
* Typically, a minimum of 4 years related work experience inclusive of proposal
development and sales funnel management.
* Experience in conference engagement planning and client development
strategies.
Education
* A bachelor’s degree in marketing, business or a related field is required.
Learn more about our work:
Climate Change and Resilience - Brown and Caldwell
[https://brownandcaldwell.com/services/climate-change/]
Data Center Water - Brown and Caldwell
[https://brownandcaldwell.com/services/data-center-water/]
Emerging Contaminants and PFAS - Brown and Caldwell
[https://brownandcaldwell.com/services/emerging-contaminants-and-pfas/]
Digital Solutions - Brown and Caldwell
[https://brownandcaldwell.com/services/smart-utility/]
News - Brown and Caldwell [https://brownandcaldwell.com/news/]
Projects - Brown and Caldwell [https://brownandcaldwell.com/projects/]
Industrial Water - Brown and Caldwell
[https://brownandcaldwell.com/services/industrial-water/]
Salary Range: The anticipated starting pay range for this position is based on
the employee’s primary work location and may be more or less depending upon
skills, experience, and education. These ranges may be modified in the
future.
Location A: $34.10 - $46.20/hr.
You can view which BC location applies to you here. [http://bit.ly/3uQe7gi] If
you have any questions, please speak with your Recruiter.
Benefits and Other Compensation: We provide a comprehensive benefits package
that promotes employee health, performance, and success which includes medical,
dental, vision, short and long-term disability, life insurance, an employee
assistance program, paid time off and parental leave, paid holidays, 401(k)
retirement savings plan with employer match, performance-based bonus
eligibility, employee referral bonuses, tuition reimbursement, pet insurance and
long-term care insurance. Click here
[https://brownandcaldwell.com/careers/benefits/] to see our full list of
benefits.
About Brown and Caldwell
Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service
environmental engineering and construction services firm with 50 offices and
over 2,100 professionals across North America and the Pacific. For more than 75
years, we have created leading-edge environmental solutions for municipalities,
private industry, and government agencies. We strive to be the company of
choice—to our clients, who benefit from our passion for delivering exceptional
quality, and to our employees, present and future, who share our commitment to
client service, collaboration, and innovation. Join us, and you will find a home
where you can do your best work, reach new levels of expertise, and enjoy
exceptional development opportunities. For more information,
visit www.brownandcaldwell.com [http://www.brownandcaldwell.com]
This position is subject to a pre-employment background check and a
pre-employment drug test.
Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited
resumes from recruiters or employment agencies. In the event a recruiter or
agency submits a resume or candidate without a previously signed agreement and
approved engagement request with Brown and Caldwell, Brown and Caldwell reserves
the right to pursue and hire those candidate(s) without any financial obligation
to the recruiter or agency.
Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell
encourages protected veterans, individuals with disabilities, and applicants
from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in
all programs and activities in accordance with Title VI of the Civil Rights Act.
#hybrid
complex marketing support tasks. This role works closely with senior leaders
supporting sales/marketing and business development efforts, including proposal
tracking; creation of persuasive proposals, presentations, and marketing
materials; and maintenance of systems and tools to promote overall efficiency
and effectiveness.
Responsibilities
* Partner with Sales Leaders and pursuit teams to advance our position and
deliver proposals that resonate with our clients responsibilities include
coordinating all elements of pursuits such as strategy development,
messaging, content development, formatting, proofreading, coordination with
graphics, editing/review, compliance, brand adherence, with a strong focus on
efficient and timely production. Ability to direct and lead interview
preparation and coaching of technical staff as required.
* Partner with CSMs to understand and respond to client requests, needs,
meetings, and events. Provide general business development support to
facilitate client contact, including assembling information packages;
connecting CSMs to other clients, experts, and opportunities within the
organization; organizing client workshops and special events; and maintaining
marketing files.
* Coordinate with other marketers and senior technical staff to implement
growth strategies. Support communications and branding efforts to enhance
BC’s position in the market. Provide planning support for regional
conferences to maximize presence and investment.
* Facilitate client service team and pursuit-related meetings, including
working with external teaming partners.
* Manage processes to create and maintain well-organized, up-to-date
qualifications statements, project descriptions, and resumes that reflect
firm strengths and client benefits. Provide timely entry of accurate and
complete opportunity information and products in company tracking system.
Contributes to/provides training on best practices. Contributes to company
marketing process improvements to support efficiency and overall sales
program effectiveness.
* Support higher level marketing and sales efforts with strategic messaging and
detailed competitor research and analysis.
* Perform competitiveness research and analysis to enhance competitive
advantage.
* Maintain marketing information systems, ensuring accurate data and
information are available for strategy development, including maintenance of
sales funnel.
* Plan for industry conference engagements and marketing-related events to
increase exposure and networking opportunities.
* Lead the development of proposals, effectively articulating the
organization’s value proposition.
* Facilitate interview coaching and development to ensure consistent and
powerful messaging.
* Flexibility to adapt and execute various additional assignments based on
evolving needs.
Mentorship
* May provide mentorship, guidance, support, and knowledge-sharing to help
less experienced team members develop their skills and grow within their
roles.
Skills and Competencies
* Strong understanding of marketing principles and tactics.
* Proven ability to conduct competitor research and analysis.
* Strong proficiency in proposal development and strategic messaging.
* Skilled in maintaining sales funnel management and data management.
* Strong written and oral communication skills to effectively convey strategic
messaging.
* Strong proficiency in using marketing information systems.
* Proficiency in the planning and execution of conference engagement
strategies.
Experience
* Typically, a minimum of 4 years related work experience inclusive of proposal
development and sales funnel management.
* Experience in conference engagement planning and client development
strategies.
Education
* A bachelor’s degree in marketing, business or a related field is required.
Learn more about our work:
Climate Change and Resilience - Brown and Caldwell
[https://brownandcaldwell.com/services/climate-change/]
Data Center Water - Brown and Caldwell
[https://brownandcaldwell.com/services/data-center-water/]
Emerging Contaminants and PFAS - Brown and Caldwell
[https://brownandcaldwell.com/services/emerging-contaminants-and-pfas/]
Digital Solutions - Brown and Caldwell
[https://brownandcaldwell.com/services/smart-utility/]
News - Brown and Caldwell [https://brownandcaldwell.com/news/]
Projects - Brown and Caldwell [https://brownandcaldwell.com/projects/]
Industrial Water - Brown and Caldwell
[https://brownandcaldwell.com/services/industrial-water/]
Salary Range: The anticipated starting pay range for this position is based on
the employee’s primary work location and may be more or less depending upon
skills, experience, and education. These ranges may be modified in the
future.
Location A: $34.10 - $46.20/hr.
You can view which BC location applies to you here. [http://bit.ly/3uQe7gi] If
you have any questions, please speak with your Recruiter.
Benefits and Other Compensation: We provide a comprehensive benefits package
that promotes employee health, performance, and success which includes medical,
dental, vision, short and long-term disability, life insurance, an employee
assistance program, paid time off and parental leave, paid holidays, 401(k)
retirement savings plan with employer match, performance-based bonus
eligibility, employee referral bonuses, tuition reimbursement, pet insurance and
long-term care insurance. Click here
[https://brownandcaldwell.com/careers/benefits/] to see our full list of
benefits.
About Brown and Caldwell
Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service
environmental engineering and construction services firm with 50 offices and
over 2,100 professionals across North America and the Pacific. For more than 75
years, we have created leading-edge environmental solutions for municipalities,
private industry, and government agencies. We strive to be the company of
choice—to our clients, who benefit from our passion for delivering exceptional
quality, and to our employees, present and future, who share our commitment to
client service, collaboration, and innovation. Join us, and you will find a home
where you can do your best work, reach new levels of expertise, and enjoy
exceptional development opportunities. For more information,
visit www.brownandcaldwell.com [http://www.brownandcaldwell.com]
This position is subject to a pre-employment background check and a
pre-employment drug test.
Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited
resumes from recruiters or employment agencies. In the event a recruiter or
agency submits a resume or candidate without a previously signed agreement and
approved engagement request with Brown and Caldwell, Brown and Caldwell reserves
the right to pursue and hire those candidate(s) without any financial obligation
to the recruiter or agency.
Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell
encourages protected veterans, individuals with disabilities, and applicants
from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in
all programs and activities in accordance with Title VI of the Civil Rights Act.
#hybrid