Senior Marketing Manager
Marriott
3 hours ago
Full-time
On-site
JOB SUMMARY
Serves as the discipline leader for marketing and partners closely with other
topline disciplines (Sales and Revenue Management) to develop overarching
cross-cutting strategies. Responsible for creating a comprehensive marketing
strategy that aligns with the hotel(s) goals and positioning. Develops and
oversees implementation of marketing strategies designed to drive topline
revenue and achieve RevPar/share-of-wallet goals. Manages all internal and
external communication and owns digital presence, including by not limited to
property website, third party channels and social media while maintaining brand
integrity. Identifies incremental marketing opportunities ranging from
partnerships, third-party cites and CVBs. Expertly articulates campaign
performance regularly to General Manager(s), Sales and Revenue Management
leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of
identified tactics.
CANDIDATE PROFILE
Education and Experience
• 2-year degree from an accredited university in Business Administration,
Marketing, Sales, or related major; 3 years' experience in Marketing or a
comparable professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Sales, or
related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
• Develops overarching marketing strategy from marketing plans to overall hotel
marketing budgets for hotel(s) they support to align with business priorities,
in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the
most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with
Director of Finance.
• Leads repositioning efforts in partnership with Area Team, GM and hotel
executive team.
• Serves as brand guardian / liaison, verifying all marketing reflects brand
voice.
• Leads and/or partners with Hotel Operations to conceptualize/execute
property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and
campaigns.
• Partners with Revenue Management to develop and execute promotional strategy
efforts.
• Develops and manages property email marketing strategy, digital strategy
across M.Com and Third-Party sites, paid media campaigns and performance to
verify proper execution.
• Supports group lead generation efforts.
• Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners
the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to
support hotel strategy.
• Develops and oversees/executes annual digital marketing plan, and overarching
partnership and marketing strategies to maximize hotel revenue production and
identify digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with Revenue Management through
monthly market leader reviews, media investments and hotel positioning
alignment.
• Monitors and provides recommendations for SEO and updates as needed in
collaboration with Marriott Digital Services (MDS) or agency.
• Identifies digital marketing opportunities on third party and local partner
sites.
Content Management
• Sets overarching messaging strategy for hotel/group of hotels aligned with
positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),
OTA Content (via respective extranet sites) and Third-Party and Group Sites (via
respective content management systems).
• Manages photography distribution including search photos, pre-arrival photos,
and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including
Marriott Digital Services (MDS).
• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to
communicate overall recommendations and actionable next steps based on
identified findings, best practices, and overall digital trends for their
portfolio of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch
angles and target segments.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.
Outlet and Ancillary
• Identifies outlet marketing opportunities on third party and local partner
sites.
• Defines in-house F&B programming in partnership with F&B Director and manages
execution.
Social Media
• Sets overarching social media strategy for hotel/group of hotels, outlining
goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and
property events.
General
• Leads, own and direct asset development including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing and
distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital
performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and
negotiation skills with key internal and external partners/stakeholders; (e.g.
GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and
Gentlemen create experiences so exceptional that long after a guest stays with
us, the experience stays with them. Attracting the world’s top hospitality
professionals who curate lifelong memories, we believe that everyone succeeds
when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world
over and pride ourselves on delivering excellence in the care and comfort of our
guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are
delivered graciously and thoughtfully every day. The Gold Standards are the
foundation of The Ritz-Carlton and are what guides us each day to be better than
the next. It is this foundation and our belief that our culture drives success
by which The Ritz Carlton has earned the reputation as a global brand leader in
luxury hospitality. As part of our team, you will learn and exemplify the Gold
Standards, such as our Employee Promise, Credo and our Service Values. And our
promise to you is that we offer the chance to be proud of the work you do and
who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your purpose, belong to
an amazing global team, and become the best version of you.
Serves as the discipline leader for marketing and partners closely with other
topline disciplines (Sales and Revenue Management) to develop overarching
cross-cutting strategies. Responsible for creating a comprehensive marketing
strategy that aligns with the hotel(s) goals and positioning. Develops and
oversees implementation of marketing strategies designed to drive topline
revenue and achieve RevPar/share-of-wallet goals. Manages all internal and
external communication and owns digital presence, including by not limited to
property website, third party channels and social media while maintaining brand
integrity. Identifies incremental marketing opportunities ranging from
partnerships, third-party cites and CVBs. Expertly articulates campaign
performance regularly to General Manager(s), Sales and Revenue Management
leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of
identified tactics.
CANDIDATE PROFILE
Education and Experience
• 2-year degree from an accredited university in Business Administration,
Marketing, Sales, or related major; 3 years' experience in Marketing or a
comparable professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Sales, or
related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
• Develops overarching marketing strategy from marketing plans to overall hotel
marketing budgets for hotel(s) they support to align with business priorities,
in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the
most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with
Director of Finance.
• Leads repositioning efforts in partnership with Area Team, GM and hotel
executive team.
• Serves as brand guardian / liaison, verifying all marketing reflects brand
voice.
• Leads and/or partners with Hotel Operations to conceptualize/execute
property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and
campaigns.
• Partners with Revenue Management to develop and execute promotional strategy
efforts.
• Develops and manages property email marketing strategy, digital strategy
across M.Com and Third-Party sites, paid media campaigns and performance to
verify proper execution.
• Supports group lead generation efforts.
• Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners
the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to
support hotel strategy.
• Develops and oversees/executes annual digital marketing plan, and overarching
partnership and marketing strategies to maximize hotel revenue production and
identify digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with Revenue Management through
monthly market leader reviews, media investments and hotel positioning
alignment.
• Monitors and provides recommendations for SEO and updates as needed in
collaboration with Marriott Digital Services (MDS) or agency.
• Identifies digital marketing opportunities on third party and local partner
sites.
Content Management
• Sets overarching messaging strategy for hotel/group of hotels aligned with
positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),
OTA Content (via respective extranet sites) and Third-Party and Group Sites (via
respective content management systems).
• Manages photography distribution including search photos, pre-arrival photos,
and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including
Marriott Digital Services (MDS).
• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to
communicate overall recommendations and actionable next steps based on
identified findings, best practices, and overall digital trends for their
portfolio of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch
angles and target segments.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.
Outlet and Ancillary
• Identifies outlet marketing opportunities on third party and local partner
sites.
• Defines in-house F&B programming in partnership with F&B Director and manages
execution.
Social Media
• Sets overarching social media strategy for hotel/group of hotels, outlining
goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and
property events.
General
• Leads, own and direct asset development including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing and
distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital
performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and
negotiation skills with key internal and external partners/stakeholders; (e.g.
GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and
Gentlemen create experiences so exceptional that long after a guest stays with
us, the experience stays with them. Attracting the world’s top hospitality
professionals who curate lifelong memories, we believe that everyone succeeds
when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world
over and pride ourselves on delivering excellence in the care and comfort of our
guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are
delivered graciously and thoughtfully every day. The Gold Standards are the
foundation of The Ritz-Carlton and are what guides us each day to be better than
the next. It is this foundation and our belief that our culture drives success
by which The Ritz Carlton has earned the reputation as a global brand leader in
luxury hospitality. As part of our team, you will learn and exemplify the Gold
Standards, such as our Employee Promise, Credo and our Service Values. And our
promise to you is that we offer the chance to be proud of the work you do and
who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your purpose, belong to
an amazing global team, and become the best version of you.