Senior Marketing Content Writer

Job Details
Job Location: Maumee, OH 43537
GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200-million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better

PLAN - Prevent rework and delays with accurate as-built documentation, including utility maps, 3D CAD, and BIM models.
Planning & Design Services:
Reality Capture
Existing Conditions Documentation
3D Photogrammetry & Laser Scanning
Utility Mapping
Clash Detection
BUILD - Dig, drill, and build with certainty using precise subsurface and infrastructure data.
Construction Services:
Ground Penetrating Radar (GPR)
Concrete Scanning
Utility Locating
Void & Rebar Mapping
Drone & Laser Scanning
MANAGE - Access up-to-date, layered facility records in SiteMap™, available 24/7 and securely stored.
Facility & Project Management Services:
SiteMap™ Platform
Virtual Floorplan & BIM Integration
BOMA Heatmaps
Historical Records

GPRS Purpose Statement:
Our purpose, as an organization, is to provide possibility for our Team Members and Customers by intelligently visualizing the built world.

GPRS Core Values:
Integrity
Teamwork
Mutual Respect
Growth Mindedness
Safety

Job Summary:
The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape.
This role is a fit for a seasoned content creator who’s ready to move client-side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike.
Job Goals:
Elevate GPRS’s voice as a trusted authority by consistently sharing industry insights on LinkedIn and other owned channels. Partner with SEO and design teams to produce cohesive, on‑brand content that’s easy to find and engaging to read.
Create compelling videos—educational explainers, service overviews, and client spotlights—that reflect GPRS’s brand narrative and resonate with target personas. Manage end‑to‑end production and iterate based on audience feedback.
Build and refine HubSpot nurture journeys tailored to core personas. Use performance insights to strengthen deliverability and engagement, guiding prospects smoothly through the funnel.
Job Responsibilities:
Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives
Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals
Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment
Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority
Build and refine personas and editorial calendars, grounded in analytics and keyword trends
Stay on top of industry developments and AI-driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms
Qualifications

5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical/industrial field
Examples of feature-length content, thought leadership, SEO articles, and multi-channel marketing collateral
Strong understanding of SEO, AIO (AI Optimization), and content for both human and machine readers
Experience with HubSpot, SEMrush/Ahrefs, and content performance tracking tools
Exceptional research, interviewing, and storytelling skills
Ability to translate complex technical topics into clear, engaging language for multiple audiences
Journalism, communications, or technical writing background preferred
Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus
We offer full medical, dental, and vision insurance with day-one coverage, 401k with company matching beginning on day one, Life, Short-Term, and Long-Term Disability at no cost to our employees, paid holidays, paid time off, leadership development training programs and additional benefits to support our strong commitment to the development of each team member.

GPRS is an Equal Opportunity employer