Senior Manager, Social and Experiential Marketing

About Pebble

Pebble is a sustainable living startup defining a new way to live, work and
explore from anywhere with a 100% electric, hassle-free RV trailer. Built by a
team of experts in both automotive and consumer technology, Pebble combines
electrification with cutting-edge automotive technology for a travel trailer
experience that removes the hassles RV trailer owners have struggled with for
decades.



At Pebble, we are building out the future of lighter, more flexible living. We
see a world where your home can be anywhere you want to take it. Pebble blends
the best of what it means to be at home, on the road, and off-grid into
something useful and magical. This is a collective effort. Our team is dedicated
to making not just products, but a lifestyle that is truly sustainable. If the
idea of building out the future sparks your imagination and intersects with your
skills, we’d love to meet you



About the Role

The Senior Manager of Social and Experiential owns two connected functions that
together define how the brand shows up in the world. This person is both a
social media strategist and builder and an experienced event marketer; someone
who can develop a channel strategy from the ground up, grow an engaged
community, and bring the same strategic thinking and operational follow-through
to physical activations. This role blends creative and analytical thinking,
cultural fluency, and executional rigor across social and experiential. This is
a hybrid role requiring 2–3 days per week on-site at our headquarters in
Fremont, CA.



Key Responsibilities

* Develop and own the brand's social media strategy across all channels,
including platform approach, content pillars, voice and tone, and community
growth.

* Build and manage an active, engaged brand community; turn existing customers
into advocates and create genuine two-way relationships with followers.

* Identify and activate organic content opportunities that build credibility
and extend reach in ways paid media cannot.

* Track engagement metrics and community sentiment; translate data into
strategic recommendations that inform broader marketing decisions.

* Stay ahead of platform trends, algorithm shifts, and cultural moments to keep
the brand relevant and responsive.

* Develop and lead an experiential strategy across multiple activation formats,
from local events to larger brand moments.

* Develop internal resources and processes to support consistent event
execution across teams.

* Identify and prioritize events based on audience fit, brand alignment, and
return potential.

* Define clear goals and success metrics for every activation before investment
is committed; track, report, and apply learnings continuously.

* Source, brief, and manage agencies, production vendors, and event partners to
brand standards.

* Collaborate with Sales, Creative, and Brand teams to ensure social and
experiential activity aligns with broader marketing priorities.

Required Qualifications

* 7 to 10 years of total experience across social media strategy and event or
brand marketing, with at least 2 years in a lead capacity.

* Demonstrated ability to build and execute social media strategy, not just
manage existing channels; a track record of measurable community and
engagement growth.

* Deep fluency across Instagram, TikTok, LinkedIn, and emerging platforms, with
a strong point of view on how each should be used differently.

* Experience identifying and activating organic content creators and community
voices to build brand credibility.

* Experience planning and executing brand events, including vendor and
logistics management.

* Strong analytical skills; comfortable building measurement frameworks and
presenting performance to senior stakeholders.

* Experience managing agencies and vendors across multiple concurrent
workstreams.

* Background in a consumer, lifestyle, automotive, or premium product category,
preferred.

Healthcare, Dental, Vision, 401k, Unlimited Paid Vacation Policy

$149,000—$189,000 USD