Senior Manager, Marketing Operations

Job Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

The Senior Manager, Marketing Operations will be responsible for leading projects – spanning people management, process improvements, and technology optimizations – to spur digital transformation across the marketing organization at Appian.

The Senior Manager will define and lead the vision for the Appian Martech stack.

This role will lead a team tackling transformational projects, from automating lead routing to improving our SFDC campaign attribution model, as well as rebuilding and maintaining marketing operations, governance standards, and key documentation for marketing and sales enablement. This role will oversee an email marketing center of excellence.

In this role, you will:

1. Lead digital transformation of the Martech stack through project scoping, roadmapping, and liaising with our digital operations consulting agency, SalesLabX, as well as through re-alignment of team resources to key project work.
2. Lead operations modernization efforts across SFDC and Pardot, enabling, training, and providing documentation to our entire marketing team to empower them to succeed with our marketing technology stack. This includes lead processing and campaign performance measurement.
3. Build out an email marketing center of excellence, from strategy to editorial planning to nurture pathing to improved email segmentation and activation.
4. Oversee integrations between third-party tools and our CRM to ensure the data integrity of our key systems and reduce the need for manual transfer of data between disconnected tools.
5. Automate and integrate manual, resource-intensive operational activities across the team by bringing on new tools and technologies.

About You:

1. Bachelor's Degree.
2. 8+ years of related experience.
3. Marketing experience across multi-facets of marketing teams, including campaign marketing, paid media, email marketing, sales enablement and marketing operations.
4. Experience navigating and learning from large multinational organizations, navigating organizations going through change, from company acquisitions to re-structured teams.
5. Inquisitive, detail oriented, positive, team-player attitude.
6. People management experience and track record of motivating teams to achieve great things in the midst of change, as well as conscientious approach to empowering and up-leveling team members through growth opportunities and supportive career pathing.

About Appian:

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. (Nasdaq: APPN)

Follow Appian: Twitter, LinkedIn.

Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to protected Veteran status, genetic information, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis.