Senior Manager, Digital Marketing (Campaign Operations) - (Hybrid)

Job Description Summary

We are the makers of possible . BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Primary Responsibilities
The Sr Manager, Digital Marketing – Omnichannel Operations is a critical member of the US Region Omnichannel Marketing Team. This new role within US Marketing builds and implements the US Region campaign planning and operations, supports the tracking, reporting and optimization of marketing/sales campaigns and enables revenue growth. This role is equal parts strategy and execution with responsibilities falling into three major areas: strategic planning, operational excellence, and measurement.

As the Senior Manager, Digital Marketing - Omnichannel Operations, you will be responsible for leading omnichannel campaign commercial effectiveness. We are seeking a proactive and diligent professional to own the omnichannel operations delivery roadmap, manage and optimize US regional campaigns, oversee marketing technology, ensure compliance with data regulations, and drive continuous process improvements. Your work will support successful omnichannel outcomes across multiple markets, driving operational efficiency and commercial choreography.

The leader will work cross-functionally with Digital Marketing and Commercial Enablement leaders to drive adoption of omnichannel standards and ROI on new and established MarTech investments. This role reports to the Director of Digital Marketing in the US Region and is a highly visible leadership role within the organization, having a significant impact on long-term revenue growth.

WHAT YOU’LL DO

1. Strategic Planning and Leadership

   • Marketing Operations Delivery Roadmap: Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
   • Campaign Support and Execution: Work with key partners to implement regional omnichannel campaigns and ensure adherence to US Region standard processes and the BD Way of Marketing, optimizing campaigns for regional effectiveness.
   • Marketing Operations Enablement: Oversee the rollout of a central campaign planning tool ensuring robust training, enablement, and adoption.
   • Commercial Choreography: Collaborate with internal and external customers to manage campaign objectives, target audiences, and messaging to optimize the delivery and execution of campaigns.
   • Data and Analytics: Ensure that marketing data including segmentation, list management, and database hygiene meets Region standards to ensure data integrity and compliance.
   • Campaign Management: Manage campaign performance metrics, track KPIs, and generate actionable insights to optimize campaign effectiveness and ROI.

2. Operational Excellence

   • Campaign Efficiency: Serve as air traffic control to manage campaign workflows, schedules, and automation processes to ensure timely and accurate delivery of marketing campaigns to intended audiences.
   • Project Management: Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.
   • Quality Control: Implement quality assurance processes to ensure the delivery of error-free web and email content across applications.
   • Team of Teams Collaboration: Foster strong communication channels within the cross-functional team, including marketing, design, content, and technology teams.

3. Campaign Tracking and Measurement

   • Tracking and Reporting: Oversee the management of tracking and reporting processes and measurement.
   • Analytics Leadership and Collaboration: Support analytics teams on campaign tracking and reporting.
   • Subject Matter Expertise: Stay informed about the latest trends, technologies, and standard processes in web development, content management, and email marketing.

WHAT YOU’LL BRING

• Bachelor’s Degree required with a focus in Business Marketing/Digital Marketing preferred. MBA preferred.
• 6+ years in marketing operations, campaign management, or related fields, with proven expertise in driving regional marketing campaigns and managing marketing technology platforms.
• 4+ years of Technical Proficiency: Strong knowledge of marketing automation tools with certifications in Adobe (Marketo) and Salesforce Cloud preferred.
• 4+ years of Analytical Proficiency: Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
• Attention to Detail: A meticulous approach to leading marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity.
• Excellent written, verbal, and presentation skills with the ability to gain alignment from multiple partners in a matrixed organization.
• Healthcare industry experience preferred.
• Ability to travel 10-15% (for team meetings and workshops).
• This role is hybrid to BD US Offices.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s also a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit .

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Salary Range Information

$140,500.00 - $231,900.00 USD Annual