Description
Role Summary
The Senior Director of Marketing & Experience is responsible for advancing BGCNCIL’s visibility, community relationships, and revenue growth through an integrated marketing, partnership, and experience strategy. This role ensures the organization:
Attracts and engages more youth and families
Builds a strong, visible, and trusted brand across all communities served
Secures and strengthens corporate and community partnerships
Creates compelling experiences that deepen engagement and inspire long-term support
This is a high-impact growth leadership role focused on expanding BGCNCIL’s reach, influence, and resources in direct support of Moonshot 100.
Role Within the Advancement Team
The Senior Director of Marketing & Experience serves as a cross-functional advancement leader, strengthening the organization’s visibility, storytelling, communications, event strategy, and engagement infrastructure to support the success of both advancement and operations teams.
This role does not replace or duplicate the responsibilities of Corporate Relations, Individual Giving, Grants, or Board Development. Instead, it provides the marketing, messaging, storytelling, campaign, event, recognition, and engagement support needed to help those functions build stronger relationships, communicate impact more effectively, and deepen stakeholder involvement.
The role ensures BGCNCIL presents a consistent, compelling, coordinated, and mission-centered message across all external audiences.
Fundraising leaders own relationship management, donor strategy, asks, and revenue outcomes. The Senior Director of Marketing & Experience owns the stories, materials, visibility, experiences, and engagement strategies that help strengthen and grow those relationships.
Key Outcomes
Brand Visibility & Market Presence
Strengthen BGCNCIL’s visibility and recognition across the region
Ensure clear, compelling, and consistent messaging across all platforms
Increase digital engagement and community awareness
Enrollment & Program Demand
Drive increased youth participation through marketing and partnerships
Position programs as meaningful youth experiences, not just memberships
Collaborate closely with operations teams to support enrollment goals
High-Impact Experiences & Events
Lead strategic, mission-centered events and experiences aligned with advancement, corporate relations, operations, and community engagement goals
Design experiences that strengthen relationships and inspire giving
Ensure measurable return on investment (ROI) for major events and activations
Core Responsibilities
Marketing & Brand Leadership
Develop and execute a unified marketing strategy aligned with organizational growth goals
Maintain brand standards, messaging, and visual consistency
Oversee all marketing and communication channels, including social media, Website management, Email marketing, print, and promotional materials
Proactively promote organizational successes, impact stories, and community engagement
Partnerships & Community Engagement
Build and manage a strong pipeline of strategic partnerships, including:
Community organizations
Schools
Local stakeholders
Corporate partners
Develop partnership opportunities connected to:
Workforce development
Program sponsorships
Community engagement initiatives
Operational and community events
Collaborate with Development leadership to align partnerships with revenue and engagement strategies
Experience & Event Strategy
Lead the design and execution of strategic experiences and events, including:
Gala events (2027 and beyond)
Donor cultivation events
Community-facing experiences
Ensure each experience:
Communicates a compelling mission-centered story
Creates emotional connection to the organization’s impact
Encourages deeper engagement and long-term support
Content & Storytelling Systems
Build scalable systems for capturing and sharing impact stories that support:
Donor engagement
Corporate relations
Operations
Enrollment growth
Events
Board engagement
Community visibility
Produce high-quality and consistent written, photo, and video content
Translate program outcomes into compelling narratives and messaging
Program Marketing & Enrollment Growth
Partner with Operations to effectively market programs and services
Develop targeted campaigns for:
New program launches
Under-enrolled sites
New market expansion opportunities
General enrollment and community outreach efforts
Systems, Data & Accountability
Track and report on key performance indicators, including:
Event ROI
Enrollment leads and conversions
Engagement and visibility metrics
Use data and analytics to continuously refine marketing and engagement strategies
Requirements
Key Competencies
Cultural Alignment – BLUE Values
Believe: Passion for youth development and mission impact
Learn: Data-driven mindset with a commitment to continuous improvement
Unite: Ability to build strong cross-functional relationships
Elevate: Commitment to excellence, innovation, and high-quality execution
Ideal Team Player Qualities
Humble: Collaborative and team-oriented
Hungry: Driven to achieve measurable results
Smart: Strong emotional intelligence and communication skills
Required Experience
7–10+ years of experience in marketing, partnerships, business development, or related leadership roles
Proven success building and managing external relationships and strategic partnerships
Experience leading events or experiences that drive engagement and/or revenue
Demonstrated ability to develop and execute strategic initiatives
Preferred Experience
Experience in nonprofit or mission-driven organizations
Experience scaling a brand across multiple communities or markets
Corporate partnership development or sponsorship experience
Familiarity with youth development, education, or workforce development programming
Key Skills
Strategic planning and execution
Partnership development and relationship management
Brand storytelling and messaging
Event strategy and execution
Data analysis and performance tracking
Strong communication and project management skills