Who We’re Looking For
We’re looking for a strategic, creative, and results-driven marketing leader with deep experience in the beauty, skincare, cosmetics, or wellness industry. The ideal candidate brings a strong understanding of modern consumer behavior, brand storytelling, and full-funnel marketing strategy, along with a proven ability to build impactful campaigns that drive growth and engagement. This person is equal parts visionary and operator — capable of developing long-term brand strategy while executing with speed and precision in a fast-paced environment. They are a collaborative leader who can influence across functions, mentor high-performing teams, and elevate the brand through innovative thinking, cultural relevance, and data-informed decision-making.
Key Responsibilities
Be the voice of the Beauty consumer within the organization
Drive product positioning, messaging, and storytelling across all marketing channels
Develop and lead integrated marketing strategies that support category growth, customer acquisition, and revenue objectives
Lead go-to-market strategies and execution for product launches, seasonal campaigns, and campaign initiatives
Work cross-functionally to ensure social, influencer, PR, merchandising, and experiential marketing efforts work cohesively with one message
Partner with other departments, Product Development, E-commerce, Media and Sales to drive improved outcomes for the Beauty category
Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
Manage marketing budgets, agency relationships, timelines, and overall campaign execution
Build, mentor, and lead a high-performing marketing team
Ensure brand consistency and a best-in-class customer experience across all touchpoints
Identify opportunities for innovation, partnerships, and emerging market trends within the beauty industry
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of progressive marketing experience, including leadership experience within beauty, skincare, cosmetics, wellness, or consumer electronics brands
Proven track record of developing and executing successful integrated marketing campaigns
Strong understanding of digital marketing, social media, influencer strategy, and consumer engagement
Experience leading product launches and omnichannel marketing initiatives
Excellent leadership, communication, and stakeholder management skills
Strong analytical and strategic thinking abilities with a data-driven mindset
Ability to thrive in a fast-paced, high-growth environment
Experience managing and developing high-performing teams
Experience leveraging AI to improve speed to outcomes
Passion for beauty, wellness, and emerging consumer trends