O
Senior Content Marketing Manager
OneSignal
10 hours ago
Full-time
On-site
We’re looking for a Senior Content Marketing Manager to develop compelling
content that advances our brand and business goals. You’ll turn company
priorities, customer insights, and market opportunities into high-quality
content, and work across the team to distribute and measure the impact. You’ll
own our editorial strategy and create distinctive, useful content that drives
business results. You’ll develop an always-on content engine by uncovering
stories in customer results, product expertise, and original research.
This is a hands-on senior individual contributor role. You’ll create the
strategy, write and edit, interview customers and experts, develop repeatable
content programs, and work cross-functionally across Marketing, Sales, Product,
Partners, and Customer Success. You’ll also shape how we distribute content,
measure its impact, and use AI to improve the way we work. This role reports
directly to the Head of Marketing.
What You'll Do:
* Own OneSignal’s content strategy and editorial direction, developing
compelling stories, themes, and thought leadership that support brand and
business goals.
* Create high-quality content—including practical guides, customer stories,
research, and thought leadership—that translates complex ideas into
actionable insights.
* Uncover original stories by interviewing customers and industry experts to
showcase unique perspectives, customer outcomes, and business impact.
* Drive content distribution and partnerships across channels, collaborating
with Marketing, executives, creators, publishers, and partners to expand
reach and engagement.
* Grow organic visibility through SEO and AEO, optimizing content for search
engines and AI discovery to drive qualified traffic and demand.
* Leverage AI to build efficient workflows for research, briefing, editing, and
content repurposing while maintaining quality, accuracy, and brand voice.
* Lead the annual State of Customer Engagement report and measure content
performance against MQLs, SQLs, and pipeline to continuously optimize
strategy and investment.
WHAT YOU'LL BRING:
* 6+ years of content marketing experience in B2B SaaS
* Excellent writing and editing skills, and ability to explain complex subjects
clearly
* Experience building content strategy and execution, from identifying an
opportunity through publication and distribution
* Strong customer communication skills and ability to conduct customer
interviews, write compelling stories, and get customer approvals
* Expertise in SEO and an experimental approach to discovery through AI search
* Practical experience using AI in content workflows to improve efficiency and
output without sacrificing quality
* The ability to prioritize, manage competing requests, and collaborate
effectively across teams
* Can move quickly, make sound decisions in an ambiguous environment and adapt
as priorities evolve
* A can-do attitude and willing to take on challenges without clear direction
The New York and California base salary for this full time position is between
$135,000 to $160,000. Your exact starting salary is determined by a number of
factors such as your experience, skills, and qualifications. In addition to base
salary, we also offer a competitive equity program and comprehensive and
inclusive benefits.
content that advances our brand and business goals. You’ll turn company
priorities, customer insights, and market opportunities into high-quality
content, and work across the team to distribute and measure the impact. You’ll
own our editorial strategy and create distinctive, useful content that drives
business results. You’ll develop an always-on content engine by uncovering
stories in customer results, product expertise, and original research.
This is a hands-on senior individual contributor role. You’ll create the
strategy, write and edit, interview customers and experts, develop repeatable
content programs, and work cross-functionally across Marketing, Sales, Product,
Partners, and Customer Success. You’ll also shape how we distribute content,
measure its impact, and use AI to improve the way we work. This role reports
directly to the Head of Marketing.
What You'll Do:
* Own OneSignal’s content strategy and editorial direction, developing
compelling stories, themes, and thought leadership that support brand and
business goals.
* Create high-quality content—including practical guides, customer stories,
research, and thought leadership—that translates complex ideas into
actionable insights.
* Uncover original stories by interviewing customers and industry experts to
showcase unique perspectives, customer outcomes, and business impact.
* Drive content distribution and partnerships across channels, collaborating
with Marketing, executives, creators, publishers, and partners to expand
reach and engagement.
* Grow organic visibility through SEO and AEO, optimizing content for search
engines and AI discovery to drive qualified traffic and demand.
* Leverage AI to build efficient workflows for research, briefing, editing, and
content repurposing while maintaining quality, accuracy, and brand voice.
* Lead the annual State of Customer Engagement report and measure content
performance against MQLs, SQLs, and pipeline to continuously optimize
strategy and investment.
WHAT YOU'LL BRING:
* 6+ years of content marketing experience in B2B SaaS
* Excellent writing and editing skills, and ability to explain complex subjects
clearly
* Experience building content strategy and execution, from identifying an
opportunity through publication and distribution
* Strong customer communication skills and ability to conduct customer
interviews, write compelling stories, and get customer approvals
* Expertise in SEO and an experimental approach to discovery through AI search
* Practical experience using AI in content workflows to improve efficiency and
output without sacrificing quality
* The ability to prioritize, manage competing requests, and collaborate
effectively across teams
* Can move quickly, make sound decisions in an ambiguous environment and adapt
as priorities evolve
* A can-do attitude and willing to take on challenges without clear direction
The New York and California base salary for this full time position is between
$135,000 to $160,000. Your exact starting salary is determined by a number of
factors such as your experience, skills, and qualifications. In addition to base
salary, we also offer a competitive equity program and comprehensive and
inclusive benefits.