Senior Analyst, B2B marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Analyst, B2B Marketing

Overview:

B2B Marketing Senior Analyst, Mastercard Transaction Services (MTS) and The Mastercard Move Partner Program will lead the Mastercard Move Partner Marketing Program and support Mastercard Transaction Services (MTS). She/he will be responsible for supporting our banking as a service (BAAS) and core banking platforms (CBP) segment including but not limited to executing sales enablement materials and lead generation campaign development and execution. They will also support MTS in executing our marketing obligations associated with our regulated payment activities (XBS). This includes creating and maintaining guidelines, our licensing page and communicating these requirements to regional product marketing leads. Additionally, this person will work across stakeholders including global product, regulatory affairs, legal, regional product marketing, marketing operations and media and creative agencies to ensure campaigns are executed to global marketing standards.

Role

1. Develop and lead awareness and lead generation campaigns for the Mastercard Move portfolio including but not limited to media planning and reporting, creative and keyword development and lead tracking and reporting.
2. Own event strategy, planning and execution including but not limited to messaging development, creative, logistics, compliance.
3. Develop and maintain competitive review including messaging, visual identity to help inform creative strategy.
4. Partner closely across stakeholders including global product, legal, marketing operations, regional product marketing, event leads and media and creative agencies.
5. Capture reporting metrics, learnings and success stories to inform the development of global best practices.
6. Ensure all content and creative execution lines up with Mastercard brand standards.
7. Maintain budget responsibilities for specific marketing programs.

About You

1. Considerable experience (3-5 years), particularly in B2B and product marketing.
2. Excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in.
3. A leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed.
4. A great storyteller who enjoys developing content that is purposeful and succinct, even when dealing with complex subjects, with strong experience in writing clear and effective communications, avoiding fluff and jargon.
5. Creative, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way.
6. Experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members.
7. Collaborative, comfortable working cross-functionally with diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities.
8. Strong project management skills, with experience managing multiple projects and priorities at once — from individual/team goals to external requests and deadlines.
9. Comfortable with ambiguity and working in a fast-paced environment where you may be called on to define the path and make informed judgments.
10. Curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire.
11. A quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, technology and competitors across a diverse, dynamic industry.
12. Motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
13. Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

1. Abide by Mastercard’s security policies and practices;
2. Ensure the confidentiality and integrity of the information being accessed;
3. Report any suspected information security violation or breach;
4. Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.