Product Marketing Manager, GTM

Job Title: Product Marketing Manager, GTM
Department: Marketing
Schedule: M-F, 8AM-5PM ET
Work location: US-Remote
About Genea:
As leaders in property technology, Genea provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. But Genea is more than just a workplace. We’re a mission-driven team that collaborates, innovates, and engineers the proptech solutions of tomorrow to solve the challenges of today. We pride ourselves on fostering an environment of teamwork, transparency and authenticity, where you can be yourself. But don’t take our word for it. Genea has been recognized as a Top Workplace in 2021-2025, with a rating of 4.3 out of 5 stars on Glassdoor. Our team members love our competitive benefits, including 401k matching, PTO, 100% paid parental leave, remote work options, and development/training opportunities.
Job Overview:
Genea is looking for a seasoned, GTM-oriented Product Marketer to help commercialize our platform across both channel-led security solutions and direct-sell CRE products.
This role sits at the intersection of Product, Marketing, Sales, and Partners — translating product innovation into stories that win deals, drive adoption, and scale through the channel.
If you enjoy shaping positioning, building proof, and working closely with product leaders — without being a feature announcer — this role is for you.
Duties and Responsibilities:
Go-to-Market & Positioning
Own positioning and messaging for key products and initiatives
Evaluate product releases and determine GTM approach and priority
Lead launch framing for revenue and expansion initiatives
Use product utilization data to draw insights for messaging and enablement
Channel Product Marketing (Security)
Build partner-ready narratives that enable selling through integrators
Develop competitive and migration positioning
Partner with Partner Marketing on launch communication and enablement
Direct Product Marketing (CRE)
Lead messaging and value framing for Submeter Billing and ODHVAC products
Support demand generation and sales with clear use-case storytelling
Help shape expansion and standardization narratives
Customer Proof & Voice of Customer
Drive case study and customer proof strategy (written and video)
Partner with Product on customer interviews and advisory programs
Turn customer insights into GTM and positioning inputs
Competitive Intelligence
Maintain up-to-date competitive messaging and objection handling
Refresh key assets based on market changes and GTM needs
AI-Driven Productivity
Use AI tools to increase speed, scale, and quality of work
Continuously improve workflows and content reuse
Qualifications:
Experience
6–10+ years in Product Marketing, GTM, or related roles
Experience in B2B SaaS; channel or partner-led models preferred
Proven ability to influence without authority
Technical & Professional Skills
Strong positioning and messaging instincts
Comfort working across Product, Sales, and Marketing
Customer storytelling and proof development experience
Competitive analysis and market insight capabilities
Mindset
AI-curious and productivity-driven
Action-oriented and decisive; prioritizes progress over perfection
Communicates early, clearly, and directly — especially when priorities shift
Commercially minded; consistently ties work back to selling, buying, or adoption impact
Collaborative, opinionated, and pragmatic
Estimated Salary Range: $115 - $130K
The salary range listed is our best estimate based on the role's requirements and market conditions. The final offer may be higher or lower depending on the candidate's experience and qualifications.
In addition, full-time employees are eligible to participate in a comprehensive benefits program that includes medical, dental, and vision insurance; flexible spending accounts (FSA); life insurance; accidental death and dismemberment (AD&D) insurance; long-term disability (LTD) coverage; paid time off (PTO); and a 401(k) retirement savings plan.
Genea participates in E-Verify to confirm the employment eligibility of all new hires working in the United States. For more information about E-Verify, please visit the E-Verify website.