Performance Marketing Strategist - Los Angeles

About Us:

We’re Otter, a fast-moving restaurant technology company that builds solutions to help our partners succeed in delivery. Restaurants large and small trust Otter to power their delivery business, including Chick-fil-A, Ben & Jerry’s, KFC, and Eataly. Headquartered in Los Angeles, we’re a team that wears a million hats – constantly learning, innovating and problem-solving. Join us on our mission to build a better infrastructure for food!

The Role

Otter is looking for motivated Performance Marketing professionals that can help us build and optimize our Performance Marketing Strategy across paid social channels. This person should have at least 5 years of experience in building performance marketing campaigns, optimizing funnels, and detecting new digital opportunities.

This person would be responsible for understanding the end-to-end user journey and building a strategic paid social strategy plan for the US/CAN that helps us push the user towards the conversion, retention of the user, and positioning of the brand across paid social efforts. This person would work closely with the agency and content team to build and optimize the paid social channels and explore new social opportunities.

The ideal candidate will be a performance marketing strategist or digital marketing manager with a scalable and long-term vision: someone who is resourceful, a skilled strategic performance marketing professional, detail-oriented, data-driven, curious, and thinks outside the box, and more important questions everything.

What you'll do:

• Build the paid media marketing strategy across online channels for US/CAN
• Recognize, build and iterate campaigns and funnels based on audiences, moments, opportunities, and platforms that are relevant to our target audiences.
• Facebook
• Instagram
• Snapchat
• Tik Tok
• LinkedIn
• Constant A/B testing and iterating campaigns to reach efficiency levels and expand the funnel
• Analyze campaign performance using KPIs such as CAC, LTV, ROAS, and CTR.

What you need:

• Strategy: high-energy, creative, innovative, fearless
• Hustler: self-starter, solution-oriented, resourceful
• Team player: empathetic, clear communication, community builder
• 5 years of experience working with the above platforms (Facebook, Instagram, and LinkedIn most important).
• Proven experience (3-5+ years) in performance marketing, preferably in a SaaS or tech environment
• Demonstrated success in optimizing campaigns for customer acquisition, retention, and LTV.
• Media buying experience
• Experience with Google Analytics, Tableau, Salesforce or Mixpanel
• Proficient in Google Tag Manager

Nice to haves:

• Experience working with Pardot, Salesforce, and Salesloft
• Experience working in tech, food, or B2B companies

At Otter, we promote inclusivity. We’re committed to hiring from all backgrounds and championing all individuals with the opportunity to excel.

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