We are a 20-year-strong and growing direct-to-consumer e-commerce company looking for an awesome Digital Marketing Strategist. Are you up to the challenge? This marketing specialist should have 5+ years of digital marketing experience and 5+ years of E-Commerce B2C marketing experience. This person directly works with the Director of Digital Marketing & E-commerce creating marketing strategies and implementing the marketing plan.
If you are a data-driven marketer, then this is the role for you.Responsibilities:
Develops and executes targeted marketing strategies to increase website traffic, revenue, and ROIDevelops strategy for email targeting and segmentationDevelops and creates drip campaigns and segmented email campaigns to increase customer lifetime value and retentionLeads 3rd Party marketplace marketing efforts (Amazon/Etsy/Wayfair Walmart, etc.) driving increased revenue and ROIManages Google Ads agency relationship and drives 5.5+ ROASWorks with agencies or internal teams on Paid Social and Affiliate/Influencer marketingDrives continuous improvements in KPIs across all marketing channels using Google AnalyticsCommunicate with external partners and vendors on ongoing strategies, program optimizations, budgets, reporting, and testingQualifications:
MUST HAVE EXPERIENCE:5+ Years as a digital marketing strategist, or specialist INCLUDING 3+ Years B2C e-commerce marketing experience at an agency or similar role in which multiple e-commerce brands have been worked on.
Demonstrated experience developing targeted email marketing campaignsDemonstrated experience driving targeted, converting traffic to websitesSuccessful customer segmentation experienceExperience generating awareness AND conversions via Paid SocialProficiency with Google AnalyticsDemonstrated ability to measure, track, and work with teams remotelyExceptional problem-solving skills, ability to prioritize and focus on impactAcute attention to detail across all disciplinesMust be results-oriented – with a high degree of personal initiativeBachelor's or higher degree in digital marketing, internet marketing, or other applicable degreeAbout CompanyA four-time winner of the Metro 50 award, honoring them as one of Oklahoma City's fastest-growing private companies. HomeWetBar has also been recognized nationally as one of the Inc 500/5000 fastest growing companies in America four times and by Newsweek Magazine as the best of the best in e-commerce two years running.Our secret to success? We have an amazing team that creates incredible products that our customers love, and other retailers want to sell. We acquired our first customer in 2004, and today we create 250,000+ gifts a year, shipping those directly to the gift recipient for a variety of well-known brands.
BenefitsHealthDentalVision401(k) matchPTO packageEducation benefitsEmployee Discounts
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