Member Marketing Analyst, Principal
Blue Shield of California
1 day ago
Full-time
On-site
El Dorado Hills
Your Role
The Digital & Measurement team is responsible for turning Brand and Marketing
strategies into digital-first experiences that deliver measurable business
outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager
of Digital & Measurement and serve as the strategic bridge between member data
insights and member marketing strategy and operations, ensuring welcome,
engagement, and retention efforts are grounded in lifetime value. You will
partner closely with the Member Data Analyst, the Member Marketing Campaign
Strategy team, Communications Governance, and the Marketing Center of Excellence
to translate insights into clear strategic guidance, elevate digital and web
engagement approaches, and align upstream brand and acquisition activity to
downstream member and operational outcomes.
Our leadership model is about developing great leaders at all levels and
creating opportunities for our people to grow – personally, professionally, and
financially. We are looking for leaders that are energized by creative and
critical thinking, building and sustaining high-performing teams, getting
results the right way, and fostering continuous learning.
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun.
Ascendiun is a nonprofit corporate entity that is the parent to a family of
organizations including Blue Shield of California and its subsidiary, Blue
Shield of California Promise Health Plan; Altais, a clinical services company;
and Stellarus, a company designed to scale healthcare solutions. Together, these
organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system
worthy of our family and friends and sustainably affordable. We are transforming
health care in a way that genuinely serves our nonprofit mission by lowering
costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive
and contribute fully to address the needs of the various communities we serve.
We are committed to creating and maintaining a supportive workplace that upholds
our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best
Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360
as a Top Regional Company, and one of the 50 most community-minded companies in
the United States by Points of Light. Here at Blue Shield, we strive to make a
positive change across our industry and communities – join us!
Our Values:
* Honest. We hold ourselves to the highest ethical and integrity standards. We
build trust by doing what we say we're going to do and by acknowledging and
correcting where we fall short.
* Human. We strive to listen and communicate effectively, showing empathy by
understanding others' perspectives.
* Courageous. We stand up for what we believe in and are committed to the hard
work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful
in-person collaboration with flexibility - providing clear expectations while
respecting the diverse needs of our workforce. Our workplace model is designed
around intentional in-person interaction, collaboration,
connection, creativity and flexibility:
* For most teams, this means coming into the office two days per week.
* Employees living more than 50 miles from an office location, out of state
employees, and employees in certain member-facing roles should work with
their manager to determine in-office time based on business need.
* For employees with medical conditions that may impact their ability to work
in-office, we are committed to engaging in an interactive process and
providing reasonable accommodations to ensure their work environment is
conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on
business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office
Environment. Based in our physical offices and work from home office/deskwork -
Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
[https://www.blueshieldca.com/physical-job-requirements]
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants
with arrest records and/or conviction records will be considered for employment
in a manner consistent with Federal, State and local laws, including but not
limited to the San Francisco Fair Chance Ordinance. All qualified applicants
will receive consideration for employment without regards to race, color,
religion, sex, national origin, sexual orientation, gender identity, protected
veteran status or disability status and any other classification protected by
Federal, State and local laws.
The Digital & Measurement team is responsible for turning Brand and Marketing
strategies into digital-first experiences that deliver measurable business
outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager
of Digital & Measurement and serve as the strategic bridge between member data
insights and member marketing strategy and operations, ensuring welcome,
engagement, and retention efforts are grounded in lifetime value. You will
partner closely with the Member Data Analyst, the Member Marketing Campaign
Strategy team, Communications Governance, and the Marketing Center of Excellence
to translate insights into clear strategic guidance, elevate digital and web
engagement approaches, and align upstream brand and acquisition activity to
downstream member and operational outcomes.
Our leadership model is about developing great leaders at all levels and
creating opportunities for our people to grow – personally, professionally, and
financially. We are looking for leaders that are energized by creative and
critical thinking, building and sustaining high-performing teams, getting
results the right way, and fostering continuous learning.
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun.
Ascendiun is a nonprofit corporate entity that is the parent to a family of
organizations including Blue Shield of California and its subsidiary, Blue
Shield of California Promise Health Plan; Altais, a clinical services company;
and Stellarus, a company designed to scale healthcare solutions. Together, these
organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system
worthy of our family and friends and sustainably affordable. We are transforming
health care in a way that genuinely serves our nonprofit mission by lowering
costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive
and contribute fully to address the needs of the various communities we serve.
We are committed to creating and maintaining a supportive workplace that upholds
our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best
Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360
as a Top Regional Company, and one of the 50 most community-minded companies in
the United States by Points of Light. Here at Blue Shield, we strive to make a
positive change across our industry and communities – join us!
Our Values:
* Honest. We hold ourselves to the highest ethical and integrity standards. We
build trust by doing what we say we're going to do and by acknowledging and
correcting where we fall short.
* Human. We strive to listen and communicate effectively, showing empathy by
understanding others' perspectives.
* Courageous. We stand up for what we believe in and are committed to the hard
work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful
in-person collaboration with flexibility - providing clear expectations while
respecting the diverse needs of our workforce. Our workplace model is designed
around intentional in-person interaction, collaboration,
connection, creativity and flexibility:
* For most teams, this means coming into the office two days per week.
* Employees living more than 50 miles from an office location, out of state
employees, and employees in certain member-facing roles should work with
their manager to determine in-office time based on business need.
* For employees with medical conditions that may impact their ability to work
in-office, we are committed to engaging in an interactive process and
providing reasonable accommodations to ensure their work environment is
conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on
business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office
Environment. Based in our physical offices and work from home office/deskwork -
Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
[https://www.blueshieldca.com/physical-job-requirements]
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants
with arrest records and/or conviction records will be considered for employment
in a manner consistent with Federal, State and local laws, including but not
limited to the San Francisco Fair Chance Ordinance. All qualified applicants
will receive consideration for employment without regards to race, color,
religion, sex, national origin, sexual orientation, gender identity, protected
veteran status or disability status and any other classification protected by
Federal, State and local laws.