Description
Title: Marketing Specialist
Department: Marketing
Reports to: Director of Marketing
Schedule: Full Time
Exempt/Non: Exempt
POSITION SUMMARY
The Marketing Specialist plays a key role in copywriting, social media and cafe marketing across Colectivo channels. The Marketing Specialist shapes brand voice, supports the distribution of compelling content and ensures Colectivo cafes have the tools and communication needed to execute promotions, product launches and seasonal changes seamlessly.
SPECIFIC RESPONSIBILITIES
Coordinate and execute cafe marketing initiatives, including seasonal campaigns, menu launches, product promotions and in-store signage
Write and edit copy for marketing materials, including emails, social media, website, packaging and in-store signage
Partner with cafe operations & cross-functional teams to ensure smooth rollout of marketing materials across all locations
Support community events, cafe activations and local partnerships that build brand awareness and drive traffic
Coordinate new product and merchandise retail launches
Collaborate with the team on the marketing content calendar, writing copy & posting across digital channels
Coordinate with the design team on asset requests, timelines and delivery
Monitor social media channels and support community engagement
Launch and coordinate the brand ambassador / influencer program with guidance from the Marketing Director
Assist with updates to website and app content as needed
Ensure all copy aligns with Colectivo’s tone, voice and brand standards
Support internal communication efforts and assist with PR initiatives
Provide support to the Marketing Director as needed on grocery store & CPG initiatives
Maintain product and marketing asset libraries
Assist with review platforms and brand reputation management
Requirements
EDUCATION / QUALIFICATIONS
Bachelor’s Degree and 3-5 years of marketing experience, preferably food/beverage
Strong copywriting skills required
Strong project coordination skills and attention to detail
Excellent communication and time management abilities
Experience with coordinating marketing calendars and collaborating across teams
Familiarity with digital marketing tools and social media platforms
Positive, collaborative attitude — eager to support and learn within a creative, growing brand