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Marketing Specialist

State Industrial - Recruiting
Full-time
On-site
Cleveland
Since 1911, State Industrial Products has helped customers "Care for Work Environments"®. Throughout the years, our main focus has been to help customers enhance building environments and improve equipment productivity. No matter where you go in the United States, Canada or Puerto Rico, you will find State products hard at work in every industry imaginable. From market leading drain maintenance and air care programs to innovative cleaning systems, maintenance supplies and auxiliary programs, State Industrial Products offers facility management benefits that are second to none. We’re a thriving company, and we’re looking for driven individuals to join our team. That’s where you come in! #LI-Hybrid
WHAT'S IN IT FOR YOU:
We have a dedicated crew of more than 700+ innovative and dedicated employees. Here are a few reasons why we’d make a great team:
Career Opportunity. We are a high growth company with excellent opportunities for advancement. Our training and development programs prepare you for growth and advancement.
Work-life balance. We work a typical Monday-Friday 8a-5p work day. Take a well-deserved break on us, and enjoy time with your family and friends with generous PTO. And take advantage of our hybrid work model, by working from home 2 days per week.
Benefits and Perks. We offer competitive pay, as well as an excellent benefits package that includes medical, dental, vision, 401(k) matching up to 3%, long term disability, and tuition assistance. We offer an on-site gym and an annual wellness program. Our corporate office is also a nicotine-free facility.
POSITION SUMMARY:
As a Market Development Specialist at State Industrial Products, you will play a key role in building and executing effective marketing strategies to support our company’s continued growth. You will research and identify opportunities within targeted market segments, inform market focus strategy, and assist with market testing of new programs and product launches. This role requires some travel to work side-by-side with State’s sales professionals in the field, while also working closely with marketing and product management teams.
POSITION RESPONSIBILITIES:
Support development of market focus strategies and provide input on future product and program offerings
Collaborate closely with the outside sales team during ride-along days (~30% travel) to gather customer insights and support business development efforts
Work with marketing and product management teams to align strategies and support go-to-market initiatives
Play a key role in the development and launch of new products and programs, from market tests to introduction and promotion
Analyze sales data using business intelligence (BI) tools to generate actionable insights and track performance metrics
Continuously assess and recommend additional marketing tools, platforms, or capabilities that can support the company's growth and overall marketing strategy
Assist with other marketing-related projects as requested
POSITION REQUIREMENTS:
Bachelor’s degree in business, marketing, economics or related field
Excellent communication and interpersonal skills; able to work collaboratively across departments
Willingness and ability to travel (U.S. and Canada) approximately 30% to support field activities with sales teams
Proficiency or ability to quickly learn data analysis and business intelligence tools such as PowerBI
High level of proficiency in the Microsoft Office suite and ability to learn additional similar software
Strong organizational skills and attention to detail
EOE Statement: State Industrial Products is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact our Human Resources Department.
#IND3 #LI-CF1
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