Marketing Specialist
What is your Purpose?
As the Marketing Specialist, you will build and drive ROI through our multi-channel marketing and sales initiatives. You will work closely with our CEO to create momentum by identifying opportunities to promote Culture Works products, services, community, and team. The Marketing Specialist will optimize technology and data, implement marketing techniques internally and externally, and seamlessly guide prospective clients through our sales cycle. You will assist in the production and revamp of materials for digital and special in-person event promotions, nurture sales leads, and drive campaign investment results.
You must be curious, self-motivated, organized, and resourceful while collaborating to identify targets who are people-driven and culture-focused. By leveraging the expertise and deliverables of our client team, you will foster relationships with prospective clients and contribute to effectively closing sales opportunities.
What will you impact?
As the Marketing Specialist, you have the unique opportunity to influence our company's success by crafting compelling campaigns that drive brand awareness, generate leads, and ultimately fuel business growth. Your expertise in reaching target clients and delivering impactful messaging is essential to achieving our strategic goals. As the Marketing Specialist, you will create reports regarding sales results, assist in customer service functions, and provide administrative support.
Experience & Requirements
3-5 years experience in sales, marketing, or executive-level assistance required
Experience using Canva, HubSpot (certification highly preferred), and MS Office Suite required
Tech & System-savviness a MUST
Proven experience utilizing and optimizing CRM systems to their full potential
Demonstrated success in managing high-volume tasks, systems, events, or initiatives
Background in professional services, HCM, or HR industries preferred
Strong customer-centric business acumen
Ability to travel 10-20% of the time
Success Factors & Indicators
Generate sales and marketing reports highlighting KPIs and goal accountability
Increase sales conversion rates
Increase marketing ROI
Focused on goals and excited to turn targets into results
Organized, detailed, and prepared: taking pride in staying a step ahead of your team
Driven by curiosity and humbleness to learn about target companies, their people, and business owners
Energized by people, conversation, and connecting the right people to the right product
Possesses a growth mindset and acts as an adaptable partner willing to collaborate in marketing and sales initiatives
Strong interpersonal and communication skills while able to adapt communication style to suit the audience
Serve as a strategy and creative thought partner to CEO
Eager to learn, absorb, and integrate into workflows and processes that collectively convert leads through a customized yet humanized sales process
Company Culture & Values
We know our culture is an evolution and we are committed to building a killer one, one team member at a time
We believe in our purpose and live by our values, check em' out
We operate in a transparent partnership culture with a real-time feedback approach environment
We foster a growth mindset community with continuous personal and professional L&D
We are passionate about our client's purpose, people, and processes
Total Rewards & Perks
Compensation base of $65,000 to $75,000 depending on KSAs
Robust vacation and sick paid time off plans
Hybrid working model with flexible hours and schedule options
Monthly WFH stipends
11 paid holidays (including your birthday or work anniversary)
Team and individual bonus program
Employee referral program
Health, dental & vision insurance
$10K employer paid life insurance
401k
Voluntary pet, chiropractic and acupuncture
Team environment and collaboration
Weekly Team meetings, Jam Sessions, and Friday Feels
Monthly/Quarterly Culture Team Building Events
Career pathing and education reimbursement
Endless and ongoing personal and professional training, learning & development
Oh yeah…manageable workload and capacity!