Description
Position: Marketing Specialist
Reports To: Marketing Manager
Location: Fairmont, MN (1-2 hrs. driving distance)
Wage: $45,000 to $55,000
Position Description:
The Marketing Specialist plays an important role in supporting Devenish North America’s marketing efforts by implementing digital content, creative development, and collaborating with cross-functional teams. This position is responsible for bringing marketing projects and campaigns to life through a combination of creativity and hands-on execution. The individual will work closely with the marketing team to implement the company's commercial marketing goals and enhance overall brand visibility.
Primary Responsibilities
Digital Marketing
Implement and maintain content across Devenish - North America website, social media channels, email marketing and other digital content.
Creative Development
Conceptualize and design engaging advertising materials across print, digital, social, and outdoor media.
Collaborate with internal teams to create visual and written content that aligns with brand identity, corporate goals, and campaign objectives.
Develop high-quality graphics, layouts, illustrations, and visual assets for various platforms (advertising ads, websites, social media, email campaigns, etc.) while ensuring brand consistency.
Campaign & Event Support
Assist with outbound and inbound marketing activities, including content development, advertising, event planning, and executing marketing tactics based on creative briefs.
Collaboration & Communication
Collaborate with marketing and cross-functional teams to develop creative design and layout projects from conception to final output of deliverables.
Coordinate with marketing and cross-functional teams to ensure consistent brand messaging and effective communication, while managing multiple projects in a fast-paced environment.
Brand Management
Ensure brand consistency across all materials and external communications and develop written content that aligns with corporate goals and brand identity.
Other Duties
Track and analyze digital metrics, website analytics, and email campaign performance; support trade shows and customer events; and assist with additional tasks as needed.
Required skills:
Bachelor’s degree in marketing, Communications, or related field.
Proven experience as marketing specialist or similar role (2-3 years of experience)
Experience with maintaining and updating websites.
Familiarity with social media platforms (e.g., Facebook, LinkedIn,).
Basic understanding of search engine optimization and search engine marketing to drive traffic.
Experience creating, managing, and analyzing email campaigns (e.g., Mailchimp, or other email marketing tools).
Graphic Design: Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Ability to conceptualize and pitch original ideas for advertising materials and creative content.
Ability to execute marketing campaigns from start to finish, including content creation, distribution, and performance tracking.
Ability to work effectively with cross-functional teams (e.g., marketing, sales, design, product teams) to ensure alignment of goals and deliverables.
Writing and editing skills for creating content that aligns with brand voice, product messaging, and campaign objectives.
Ability to juggle multiple projects, manage deadlines, and keep projects moving.
Experience developing content that aligns with corporate goals and messaging and understanding how content can be adapted for various platforms (social media, website, email).
Ensuring that all content (whether written or visual) adheres to brand standards and quality.
Ability to manage multiple tasks and prioritize work effectively.
Tools and Platforms to Know:
Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Project Management Software
Email Marketing Platform(s)
Website CMS Platform(s)
LinkedIn and Meta
Requirements
Required skills:
Bachelor’s degree in marketing, Communications, or related field.
Proven experience as marketing specialist or similar role (2-3 years of experience)
Experience with maintaining and updating websites.
Familiarity with social media platforms (e.g., Facebook, LinkedIn,).
Basic understanding of search engine optimization and search engine marketing to drive traffic.
Experience creating, managing, and analyzing email campaigns (e.g., Mailchimp, or other email marketing tools).
Graphic Design: Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Ability to conceptualize and pitch original ideas for advertising materials and creative content.
Ability to execute marketing campaigns from start to finish, including content creation, distribution, and performance tracking.
Ability to work effectively with cross-functional teams (e.g., marketing, sales, design, product teams) to ensure alignment of goals and deliverables.
Writing and editing skills for creating content that aligns with brand voice, product messaging, and campaign objectives.
Ability to juggle multiple projects, manage deadlines, and keep projects moving.
Experience developing content that aligns with corporate goals and messaging and understanding how content can be adapted for various platforms (social media, website, email).
Ensuring that all content (whether written or visual) adheres to brand standards and quality.
Ability to manage multiple tasks and prioritize work effectively.
Tools and Platforms to Know:
Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Project Management Software
Email Marketing Platform(s)
Website CMS Platform(s)
LinkedIn and Meta