Description
Position Summary:
We’re seeking a hands-on, strategic and dynamic Marketing Manager to own and elevate the social media, influencer, affiliate, and paid media initiatives across our portfolio of direct-to-consumer brands. This role blends strategic direction, creative leadership, and performance accountability – letting you drive meaningful brand growth and measurable results. You will work cross-functionally with creative, tech, and external partners, and shape how these channels contribute to overall business success.
This is an ideal role for someone who loves blending creativity with performance marketing and wants visibility into how their work drives real business outcomes.
Job Type: Full-Time
Location: Hauppauge, NY. On-site preferred, with flexibility for hybrid and remote arrangements based on experience and fit.
Works Hours: Monday – Friday, 9:00AM – 5:00PM EST
Pay Range: $75,000 - $95,000 per year, depending on experience
Start Date: ASAP
What makes this role exciting:
Strategic ownership: Lead end-to-end strategy for social, influencer, affiliate, and paid performance marketing across multiple brands.
High visibility: Influence brand strategy and growth with direct impact on engagement and revenue outcomes.
Creative + analytical blend: Shape compelling content while optimizing based on analytics and trends.
Leadership opportunities: Mentor interns and build out a best-in-class social and partnership engine.
Industry depth: Work at the intersection of DTC marketing and regulated health-oriented brands, offering unique market experience.
Why Join CPC?
At CPC, you’ll be part of a team that has set the standard in pharmaceutical development and contract manufacturing since 1971, helping bring high-quality OTC, dietary supplement, and prescription products to market faster and safer than ever. We pride ourselves on quality as a core value, innovative problem-solving, and a collaborative culture where everyone plays a role in advancing formulation and manufacturing excellence. CPC offers an inclusive, respectful workplace with opportunities to grow your skills and career while working with cutting-edge technologies and serving leading global brands. With a commitment to employee success, competitive benefits, and a culture built on teamwork and integrity, CPC is a place where your contributions truly make an impact.
Requirements
Responsibilities:
In this role, you will:
Manage daily social media publishing across all brand and corporate channels (Meta, TikTok, LinkedIn, YouTube, and emerging platforms)
Support content planning and execution to ensure a consistent brand voice and posting cadence
Partner with designers and creative teams to develop platform-specific creative and campaigns
Stay ahead of social trends, platform updates, and competitor activity
Track and report on organic social performance (engagement, reach, impressions, follower growth)
Build, manage, and optimize influencer, affiliate, and paid partnership programs
Analyze affiliate performance and refine strategies to drive traffic, conversions, and revenue
Collaborate cross-functionally with internal teams and external partners
Guide and support social media interns through task prioritization and feedback
Education & Experience:
Bachelor’s degree in Marketing, Business, Communications, Advertising or a related field.
3+ years of progressive experience in digital marketing, social media, or paid media.
Proven track record of end-to-end ownership of marketing channels and programs, including managing brand and influencer social media accounts and leveraging platforms such as Google Analytics, Meta Ads, SEO tools, and other social media technologies.
Experience in pharmaceutical or nutraceutical branding strongly preferred.
Google Ads, Meta Ads, or other platform certifications are a plus.
Skills, Knowledge & Abilities:
Analytical fluency with performance tracking, and campaign optimization
Platform experience with Google Analytics, Meta Ads, SEO, and social media tools
Strong communication, organization, and project ownership skills
Strong organizational skills with the ability to lead multiple projects from concept to execution
Comfortable testing new approaches and iterating quickly based on results
Keeps up-to-date with social media trends, emerging platforms, and best practices