B
Marketing Manager
BTM Ventures LLC
18 hours ago
Full-time
On-site
Description
Marketing Manager
Location: Southfield, MI (Hybrid)
Position Type: Full-Time, Exempt
Salary: Competitive, based on experience + Performance Bonus
Because We Invest in YOU!
At Brewtopia, it’s more than coffee — it’s about building a brand that connects.
We need a Marketing Manager who builds the Brewtopia 7 Brew business across every market we serve — owning all marketing activity, driving NSO success, strengthening community engagement, and creating marketing systems that scale with growth.
This role brings the 7 Brew energy beyond the stand — combining flawless marketing execution, meaningful community connections, and high-growth marketing in a fast-moving entrepreneurial environment. It’s built for a creative, execution-focused, hands-on marketing generalist who loves bringing big ideas to life, building genuine connections, and creating experiences that turn customers into lifelong 7 Brew fans.
YOUR MISSION
Own and execute Brewtopia’s marketing strategy and execution by:
Ensure flawless execution of Brewtopia and 7 Brew driven marketing initiatives
Create and implement the layered marketing calendar for Brewtopia
Manage all Brewtopia marketing activity
Drive the marketing components of New Stand Openings
Strengthening community engagement and public relations
Grow brand awareness and same-store sales
Creating the systems that support long-term marketing scale
Requirements
How Success Is Measured
The Marketing Manager is evaluated on measurable revenue impact, brand consistency, marketing execution quality, and marketing system scalability.
Success requires:
Flawless execution of Brewtopia and 7 Brew brand driven marketing campaigns
Ability to build and execute effective layered marketing calendars
Flawless execution of the marketing components of New Store Openings
Same-store sales growth supported by local marketing programs
Brand consistency across all Brewtopia markets and media channels
Marketing systems that scale with expansion
Flawless Execution of Brand Level and Local Marketing Campaigns
Ensure all marketing campaigns, whether rolled out by 7 Brew corporate or by Brewtopia, are flawlessly executed from the support center through the stand level.
Keep abreast of all initiatives launched by 7 Brew corporate, be the Brewtopia main point of contact with 7 Brew marketing. Translate 7 Brew marketing initiatives into the action plans needed to ensure execution throughout Brewtopia.
Manage all action items, including vendors, media, 7 Brew corporate, cross functional business partners, to ensure campaigns are executed smoothly with no dropped balls or last-minute heroics.
Track and report campaign performance, focusing on traffic and sales growth, ROI, guest engagement, and execution quality.
Build and Implement the Brewtopia Layered Marketing Calendar
Develop and maintain layered marketing calendars for Brewtopia as a whole, Brewtopia markets, and Brewtopia individual stands.
Devise and implement Marketing programs that drive traffic and sales growth for each stand. Focus on local grassroots marketing, community engagement, public relations and communications, and guerilla marketing and promotions.
Diagnose problems at underperforming sales stands, develop and present recommendations to cross functional and operations leadership to address.
Work cross-functionally with Brewtopia staff and operations teams to implement marketing calendar tactics.
Ensure layered marketing calendars are able to scale as Brewtopia grows rapidly.
Manage Brewtopia Marketing Activity and Channels
Manage all Brewtopia marketing media and communications activity, including social media, digital, text/email, print, billboards/signage, or any other channels the company chooses to utilize.
Ensure all brand images and communications are brand appropriate, high quality, and up to date.
Capture any opportunities to drive sales or brand awareness through marketing channels, particularly social media and digital.
Drive the Marketing Components of New Stand Openings (NSO)
Partnering with the NSO team, be the leader and driver of all marketing and public relations activity that supports successful New Stand Openings.
Ensure that NSO marketing and public relations is executed per the 7 Brew NSO Blueprint, every component in the Blueprint is to be utilized at Brewtopia.
Drive engagement in the local community by ensuring all marketing and community engagement NSO tactics are executed flawlessly.
Function as the Marketing & Communications Generalist for Brewtopia
Function as a generalist for Brewtopia in all areas that touch Marketing, Communications, Community Engagement, Brand Awareness, Communications, Public Relations, or other public-facing issues as they arise.
As an individual contributor, be involved and aware of this broad basis of potential marketing and communications work. As a new company, the Marketing Manager’s role will be broad and general, and will certainly evolve as our company grows. This is a role for a generalist who is excited about all the possibilities our young high-growth company brings for a fast-paced and energetic individual.
Who You Are
7+ years of experience in multi-unit retail, QSR, or franchise marketing
Strong balance of strategic/creative thinking and hands-on execution
Proven success in local store marketing and community-driven growth
Data-driven and creative — you test, measure, and optimize
Comfortable operating in a high-growth, fast-paced environment
Self-starting, collaborative, and disciplined
Located in Metro Detroit Michigan
Being able to travel as needed.
You think big.
You execute fast.
You build systems that scale.
What You’ll Get
Compensation $85K - $120K annually, based on experience
Quarterly Performance Bonus
Health, Dental, and Vision Insurance
401(k) with company match
Cell Phone Allowance
Paid Time Off (PTO)
Opportunity to work with a truly hot concept, 7 Brew Coffee
JOIN THE BREWTOPIA MOVEMENT
If you’re ready to blend creativity, community, and disciplined execution into something extraordinary, we want you on our team.
Start your journey with us today by completing our quick Culture Index Survey (5–7 minutes):
https://surveys.cultureindex.com/s/y8HlLcvMA4/93831
Equal Opportunity Employer
Brewtopia and 7 Brew are proud to be Equal Opportunity Employers. All applicants are considered fairly, without discrimination based on race, color, religion, sex, age, national origin, disability, genetic information, or any protected status.
Marketing Manager
Location: Southfield, MI (Hybrid)
Position Type: Full-Time, Exempt
Salary: Competitive, based on experience + Performance Bonus
Because We Invest in YOU!
At Brewtopia, it’s more than coffee — it’s about building a brand that connects.
We need a Marketing Manager who builds the Brewtopia 7 Brew business across every market we serve — owning all marketing activity, driving NSO success, strengthening community engagement, and creating marketing systems that scale with growth.
This role brings the 7 Brew energy beyond the stand — combining flawless marketing execution, meaningful community connections, and high-growth marketing in a fast-moving entrepreneurial environment. It’s built for a creative, execution-focused, hands-on marketing generalist who loves bringing big ideas to life, building genuine connections, and creating experiences that turn customers into lifelong 7 Brew fans.
YOUR MISSION
Own and execute Brewtopia’s marketing strategy and execution by:
Ensure flawless execution of Brewtopia and 7 Brew driven marketing initiatives
Create and implement the layered marketing calendar for Brewtopia
Manage all Brewtopia marketing activity
Drive the marketing components of New Stand Openings
Strengthening community engagement and public relations
Grow brand awareness and same-store sales
Creating the systems that support long-term marketing scale
Requirements
How Success Is Measured
The Marketing Manager is evaluated on measurable revenue impact, brand consistency, marketing execution quality, and marketing system scalability.
Success requires:
Flawless execution of Brewtopia and 7 Brew brand driven marketing campaigns
Ability to build and execute effective layered marketing calendars
Flawless execution of the marketing components of New Store Openings
Same-store sales growth supported by local marketing programs
Brand consistency across all Brewtopia markets and media channels
Marketing systems that scale with expansion
Flawless Execution of Brand Level and Local Marketing Campaigns
Ensure all marketing campaigns, whether rolled out by 7 Brew corporate or by Brewtopia, are flawlessly executed from the support center through the stand level.
Keep abreast of all initiatives launched by 7 Brew corporate, be the Brewtopia main point of contact with 7 Brew marketing. Translate 7 Brew marketing initiatives into the action plans needed to ensure execution throughout Brewtopia.
Manage all action items, including vendors, media, 7 Brew corporate, cross functional business partners, to ensure campaigns are executed smoothly with no dropped balls or last-minute heroics.
Track and report campaign performance, focusing on traffic and sales growth, ROI, guest engagement, and execution quality.
Build and Implement the Brewtopia Layered Marketing Calendar
Develop and maintain layered marketing calendars for Brewtopia as a whole, Brewtopia markets, and Brewtopia individual stands.
Devise and implement Marketing programs that drive traffic and sales growth for each stand. Focus on local grassroots marketing, community engagement, public relations and communications, and guerilla marketing and promotions.
Diagnose problems at underperforming sales stands, develop and present recommendations to cross functional and operations leadership to address.
Work cross-functionally with Brewtopia staff and operations teams to implement marketing calendar tactics.
Ensure layered marketing calendars are able to scale as Brewtopia grows rapidly.
Manage Brewtopia Marketing Activity and Channels
Manage all Brewtopia marketing media and communications activity, including social media, digital, text/email, print, billboards/signage, or any other channels the company chooses to utilize.
Ensure all brand images and communications are brand appropriate, high quality, and up to date.
Capture any opportunities to drive sales or brand awareness through marketing channels, particularly social media and digital.
Drive the Marketing Components of New Stand Openings (NSO)
Partnering with the NSO team, be the leader and driver of all marketing and public relations activity that supports successful New Stand Openings.
Ensure that NSO marketing and public relations is executed per the 7 Brew NSO Blueprint, every component in the Blueprint is to be utilized at Brewtopia.
Drive engagement in the local community by ensuring all marketing and community engagement NSO tactics are executed flawlessly.
Function as the Marketing & Communications Generalist for Brewtopia
Function as a generalist for Brewtopia in all areas that touch Marketing, Communications, Community Engagement, Brand Awareness, Communications, Public Relations, or other public-facing issues as they arise.
As an individual contributor, be involved and aware of this broad basis of potential marketing and communications work. As a new company, the Marketing Manager’s role will be broad and general, and will certainly evolve as our company grows. This is a role for a generalist who is excited about all the possibilities our young high-growth company brings for a fast-paced and energetic individual.
Who You Are
7+ years of experience in multi-unit retail, QSR, or franchise marketing
Strong balance of strategic/creative thinking and hands-on execution
Proven success in local store marketing and community-driven growth
Data-driven and creative — you test, measure, and optimize
Comfortable operating in a high-growth, fast-paced environment
Self-starting, collaborative, and disciplined
Located in Metro Detroit Michigan
Being able to travel as needed.
You think big.
You execute fast.
You build systems that scale.
What You’ll Get
Compensation $85K - $120K annually, based on experience
Quarterly Performance Bonus
Health, Dental, and Vision Insurance
401(k) with company match
Cell Phone Allowance
Paid Time Off (PTO)
Opportunity to work with a truly hot concept, 7 Brew Coffee
JOIN THE BREWTOPIA MOVEMENT
If you’re ready to blend creativity, community, and disciplined execution into something extraordinary, we want you on our team.
Start your journey with us today by completing our quick Culture Index Survey (5–7 minutes):
https://surveys.cultureindex.com/s/y8HlLcvMA4/93831
Equal Opportunity Employer
Brewtopia and 7 Brew are proud to be Equal Opportunity Employers. All applicants are considered fairly, without discrimination based on race, color, religion, sex, age, national origin, disability, genetic information, or any protected status.