Marketing Manager

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.
Job Title: Marketing Manager
Compensation: $75-85k
Brand Campaign Development & Execution
Lead execution of the Munro brand launch and ongoing brand marketing initiatives
Assist in developing seasonal campaign strategies across multiple brands
Translate strategic direction into actionable marketing plans and creative briefs
Coordinate campaign execution across creative, PR, digital, social and Shared Services teams
Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints
Manage campaign timelines, deliverables and launch schedules from concept through execution
Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels
Retailer Marketing & Wholesale Partnerships
Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others
Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations
Coordinate retailer-sponsored advertising campaigns and promotional initiatives
Develop retailer-specific marketing materials, presentations and support tools
Manage retailer marketing calendars, deadlines and deliverables
Partner closely with sales teams to support key account growth and seasonal selling initiatives
Coordinate marketing support for retailer meetings, line reviews and product launches
Assist in the development of retailer-exclusive marketing programs and product stories
Trade Shows, Events & Brand Activations
Lead planning and execution of multiple trade shows, retailer events and brand activations annually
Manage logistics and execution for Nordstrom events, retailer presentations, showroom events and customer activations
Coordinate event timelines, vendor communication and production schedules
Support booth design, visual merchandising and seasonal storytelling at industry trade shows
Manage event marketing materials, signage, invitations and promotional assets
Coordinate sample trafficking, product merchandising and event setup requirements
Work cross-functionally with sales teams to ensure events support seasonal sales objectives
Assist in managing event budgets, timelines and post-event reporting
Serve as primary marketing contact for event execution and retailer-facing activations
Product Marketing & Go-to-Market Execution
Support seasonal product launches and collection introductions across brands
Develop product storytelling and consumer-facing messaging
Assist in collection positioning, market differentiation and merchandising support
Partner with Design and Product Development teams to communicate key product innovations and features
Ensure product launches are supported across retail, wholesale and digital channels
Campaign Coordination & Cross-Functional Leadership
Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce and Shared Services teams
Manage project timelines and ensure alignment across departments
Coordinate asset requests, approvals and workflow management
Ensure marketing initiatives are executed on time and aligned with business priorities
Support execution of strategic initiatives directed by executive leadership
Manage branded philanthropic effort/events
Market Research, Analytics & Business Insights
Monitor campaign performance, retailer marketing initiatives and promotional effectiveness
Track competitive activity, market trends and consumer insights
Analyze retailer performance and marketing opportunities
Assist in evaluating campaign ROI and recommending optimizations
Provide reporting and recommendations to support future marketing planning
Shared Services
Develop detailed project briefs for creative and production teams
Manage asset requests, revisions and project prioritization
Ensure deliverables meet brand standards and retailer requirements
Coordinate approvals and communication between stakeholders and Shared Services teams
Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives
Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.
Direct applicants only, no third-party staffing inquiries, please. #LI-ONSITE