Description
Position Summary
The Marketing & Customer Engagement Manager leads the strategy and execution of integrated marketing initiatives that drive store traffic, sales growth, brand awareness, and customer engagement. This role blends retail marketing, promotions, digital marketing, community engagement, and social media management to position the store as a the destination for natural foods and wellness.
The Marketing & Customer Engagement Manager collaborates closely with store leadership and department managers to develop promotions, events, and campaigns that increase foot traffic, customer loyalty, and basket size while reinforcing the company’s mission and brand values.
Key Responsibilities
Marketing Strategy & Brand Leadership
Develop and execute a comprehensive marketing strategy that supports revenue growth, brand awareness, and customer acquisition.
Maintain and evolve the store’s brand identity, messaging, and visual standards across all channels.
Manage an annual marketing calendar aligned with merchandising, seasonal campaigns, and community events.
Identify new marketing opportunities that increase store visibility and customer traffic.
Analyze campaign results and adjust strategy based on performance and customer insights.
Promotions & Retail Traffic Growth
Plan and execute storewide promotional campaigns designed to increase foot traffic and sales.
Collaborate with department managers to develop product promotions, seasonal campaigns, and featured merchandise initiatives.
Coordinate in-store events, product demos, tastings, and educational classes that create engaging customer experiences.
Design and manage in-store signage, displays, and promotional messaging to support merchandising efforts.
Ensure marketing programs directly support traffic growth, basket size, and customer retention.
Digital Marketing & Social Media
Manage the company’s social media strategy and content calendar across relevant platforms.
Create engaging digital content including photos, short-form video, stories, and promotions.
Monitor and respond to customer engagement, comments, and messages.
Oversee email marketing, newsletters, and digital campaigns.
Track digital performance metrics and optimize campaigns accordingly.
Content, Advertising & Communications
Oversee the creation of marketing assets including:
Promotional materials
Flyers and in-store signage
Event promotions
Email campaigns
Website content
Social media content
Manage relationships with creative vendors, agencies, and media partners.
Coordinate local advertising, PR opportunities, and media outreach.
Ensure messaging consistently reflects the company’s mission, values, and community focus.
Community Engagement & Partnerships
Lead community marketing initiatives, partnerships, and sponsorships.
Build relationships with local organizations, vendors, and wellness professionals.
Identify opportunities to position the store as a community hub for health, food, and sustainability.
Represent the organization at local events and community initiatives when appropriate.
Team Management
Recruit, train, and supervise marketing team members.
Provide clear direction, priorities, and performance feedback.
Foster a collaborative, creative, and accountable team culture.
Manage marketing schedules, project timelines, and department workflow.
Key Performance Indicators (KPIs)
Success in this role will be measured by performance against key marketing metrics, including:
Retail Performance
Increase in store foot traffic
Growth in sales during promotional campaigns
Increase in average basket size
Event attendance and participation
Digital Performance
Growth in social media followers and engagement
Email open and click-through rates
Website or digital traffic (if applicable)
Marketing Effectiveness
ROI on marketing campaigns
Promotion performance vs. sales targets
Brand awareness and community engagement
Why This Role Matters
The Marketing & Brand Manager plays a key role in making the store not just a place to shop, but a destination for food, wellness, and community. Through thoughtful promotions, engaging events, and strong digital presence, this role drives customer loyalty and long-term growth.
Requirements
Experience
5+ years in retail marketing, brand marketing, or digital marketing
Experience managing promotions, events, and social media
Retail, grocery, wellness, or food industry experience preferred
Skills
Strong marketing strategy and campaign planning
Social media content creation and management
Project management and organizational skills
Excellent written and verbal communication
Ability to analyze marketing performance metrics
Creative thinking with strong attention to detail
Education
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
Work Environment
This position works both in a retail store environment and office setting. The role may require occasional evenings or weekends to support store events, promotions, or community initiatives.