S
Marketing Manager, Creator Program
StudyFetch
1 day ago
Full-time
On-site
About the Role
We're hiring a Marketing Manager to own creator recruiting and the operating systems behind StudyFetch's creator program.
Most of our growth comes from organic and paid media. We run one of the largest company-owned creator programs in the category: hundreds of creators producing short-form videos every week, briefed off an internal ideation engine, and measured against conversion targets. Growth depends on two things staying healthy. The roster has to keep expanding in the right markets with the right on-camera talent, and the machine underneath it has to keep up: recruiting, onboarding, submissions, tracking, compliance, and payouts.
You'll own creator recruiting end to end, own the systems and automations that keep the program running at volume, and manage the contractors who handle day-to-day creator communications and draft review. You are the operator who makes the program's throughput real. We use AI tools across the team and expect everyone here to use them fluently and build new ones themselves.
This is an operator role with some strategic range. You'll be trusted to build the process and work collaboratively with the rest of the team.
Key Responsibilities
Own the creator recruiting pipeline end to end: sourcing, outreach, screening, evaluation, offer, contract, and onboarding
Hit roster headcount targets on fixed program launch dates, including cohort-based recruiting pushes during high-volume periods
Source on-camera talent across TikTok, Instagram, YouTube, campus networks, and inbound applications, and build repeatable sourcing motions instead of one-off pushes
Run and improve the recruiting motions we have, and build new ones where volume demands it
Screen for what actually predicts performance: on-camera presence, hook instinct, output consistency, and reliability
Recruit against our priority markets, with a clear view of where we are investing and where we are not
Own the program's operating systems: submissions, view-count tracking, status flows, payout cycles, and the SOPs that hold them together
Manage the contractor bench that handles daily creator communications, draft approvals, scouting, and campaign building. You set the standard, review the work, and own the outcome
Step in directly on escalations, underperformance conversations, strike notices, and offboarding, handled cleanly and on the record
Run creator contracting with agreements sent out, signed, and filed before anyone starts posting
Keep creators inside brand and legal guardrails, including FTC disclosure requirements that are tied directly to payment eligibility
Own weekly reporting: creator applications in, roster growth, video submissions, views delivered, pipeline health, and progress against target
Feed what you're seeing on the ground back into program strategy, working closely with the Head of Paid Media on how creator output translates into subscriber growth
Improve the process as you go. When something breaks twice, you build tooling that stops it happening a third time
What We're Looking For
3-5 years in creator or influencer marketing, talent management, high-volume recruiting, or creator program operations
An operator with strategic range. You can build and document a process, then execute it yourself at volume without being asked twice
Direct experience recruiting or managing dozens of creators, contractors, or freelancers at once, and keeping quality consistent across all of them
You build automations and internal tooling when something needs to exist, and manual processes that a tool could handle make you impatient. Vibe coding counts.
Comfortable using AI tools daily for sourcing, screening, outreach, briefing, and analysis. We are an AI-native company and expect our team to operate that way
Experience managing contractors, including setting a quality bar and holding people to it
Strong short-form instincts: you can tell a creator why a video underperformed and be right
Strong writing and communication skills. Clear, direct, human, and fast
Organized under real volume. You track hundreds of moving pieces without dropping any, and you're at home in spreadsheets, Slack, Asana, and CSV exports
Comfortable with numbers: applications to roster conversion, views delivered, cost per view, and performance by market
Sound judgment in hard conversations. Terminations, disputes, and disclosure violations are part of this role
Fluent in how Gen Z discovers and shares. You know what reads as native versus corporate on TikTok and Instagram
Startup pace by preference, and a strong culture fit for a small team with high output
Based in Los Angeles and excited to build in-office with a collaborative, fast-moving team
Nice to have: you're a creator yourself or have been, you've worked with performance-based or pay-per-view creator payouts, you've recruited internationally, or you've worked in education or a student-facing product.
What We Offer
$85,000 - $115,000 base salary
Equity
100% employer paid Medical, Dental, and Vision Insurance
75% dependent coverage
401(k) with employer match
ClassPass wellness membership, company-paid
Daily team dinner provided in-office
A high-growth, mission-driven team focused on transforming how students learn
We're hiring a Marketing Manager to own creator recruiting and the operating systems behind StudyFetch's creator program.
Most of our growth comes from organic and paid media. We run one of the largest company-owned creator programs in the category: hundreds of creators producing short-form videos every week, briefed off an internal ideation engine, and measured against conversion targets. Growth depends on two things staying healthy. The roster has to keep expanding in the right markets with the right on-camera talent, and the machine underneath it has to keep up: recruiting, onboarding, submissions, tracking, compliance, and payouts.
You'll own creator recruiting end to end, own the systems and automations that keep the program running at volume, and manage the contractors who handle day-to-day creator communications and draft review. You are the operator who makes the program's throughput real. We use AI tools across the team and expect everyone here to use them fluently and build new ones themselves.
This is an operator role with some strategic range. You'll be trusted to build the process and work collaboratively with the rest of the team.
Key Responsibilities
Own the creator recruiting pipeline end to end: sourcing, outreach, screening, evaluation, offer, contract, and onboarding
Hit roster headcount targets on fixed program launch dates, including cohort-based recruiting pushes during high-volume periods
Source on-camera talent across TikTok, Instagram, YouTube, campus networks, and inbound applications, and build repeatable sourcing motions instead of one-off pushes
Run and improve the recruiting motions we have, and build new ones where volume demands it
Screen for what actually predicts performance: on-camera presence, hook instinct, output consistency, and reliability
Recruit against our priority markets, with a clear view of where we are investing and where we are not
Own the program's operating systems: submissions, view-count tracking, status flows, payout cycles, and the SOPs that hold them together
Manage the contractor bench that handles daily creator communications, draft approvals, scouting, and campaign building. You set the standard, review the work, and own the outcome
Step in directly on escalations, underperformance conversations, strike notices, and offboarding, handled cleanly and on the record
Run creator contracting with agreements sent out, signed, and filed before anyone starts posting
Keep creators inside brand and legal guardrails, including FTC disclosure requirements that are tied directly to payment eligibility
Own weekly reporting: creator applications in, roster growth, video submissions, views delivered, pipeline health, and progress against target
Feed what you're seeing on the ground back into program strategy, working closely with the Head of Paid Media on how creator output translates into subscriber growth
Improve the process as you go. When something breaks twice, you build tooling that stops it happening a third time
What We're Looking For
3-5 years in creator or influencer marketing, talent management, high-volume recruiting, or creator program operations
An operator with strategic range. You can build and document a process, then execute it yourself at volume without being asked twice
Direct experience recruiting or managing dozens of creators, contractors, or freelancers at once, and keeping quality consistent across all of them
You build automations and internal tooling when something needs to exist, and manual processes that a tool could handle make you impatient. Vibe coding counts.
Comfortable using AI tools daily for sourcing, screening, outreach, briefing, and analysis. We are an AI-native company and expect our team to operate that way
Experience managing contractors, including setting a quality bar and holding people to it
Strong short-form instincts: you can tell a creator why a video underperformed and be right
Strong writing and communication skills. Clear, direct, human, and fast
Organized under real volume. You track hundreds of moving pieces without dropping any, and you're at home in spreadsheets, Slack, Asana, and CSV exports
Comfortable with numbers: applications to roster conversion, views delivered, cost per view, and performance by market
Sound judgment in hard conversations. Terminations, disputes, and disclosure violations are part of this role
Fluent in how Gen Z discovers and shares. You know what reads as native versus corporate on TikTok and Instagram
Startup pace by preference, and a strong culture fit for a small team with high output
Based in Los Angeles and excited to build in-office with a collaborative, fast-moving team
Nice to have: you're a creator yourself or have been, you've worked with performance-based or pay-per-view creator payouts, you've recruited internationally, or you've worked in education or a student-facing product.
What We Offer
$85,000 - $115,000 base salary
Equity
100% employer paid Medical, Dental, and Vision Insurance
75% dependent coverage
401(k) with employer match
ClassPass wellness membership, company-paid
Daily team dinner provided in-office
A high-growth, mission-driven team focused on transforming how students learn